Sustainable Swag for Stylish Brands!
Email: Lauren@ecomarketingsolutions.com
Sustainable Swag for Stylish Brands!
Email: Lauren@ecomarketingsolutions.com
Apr 15
From Coachella and Lollapalooza to Austin City Limits Music Festival, Bonnaroo Music and Arts Festival, and Outside Lands, one thing is becoming obvious in 2026: people are tired of cheap throwaway...
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Corporate gifting has shifted dramatically over the last few years. Companies are moving away from cheap, disposable giveaways and investing in higher-quality products that feel more intentional, u...
Continue ReadingMar 31
The Importance of Packaging for Corporate Gifts, Influencer Kits & Brand Activations (2026 Guide) If you're planning an influencer event, product launch, or in-person brand activation, your packag...
Continue ReadingMar 24
Most corporate gifts get tossed within days. Cheap materials, zero function, and branding that feels like an afterthought. If you're putting real budget behind gifting, that's wasted money. Here's...
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Need premium branded merchandise quickly without sacrificing your company's sustainability goals? EcoMarketing Solutions helps businesses source high-quality last-minute sustainable corporate gifts...
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If you've ever left a conference or corporate event with a bag full of random swag and thought, “I'm never going to use this,” you're not alone. Most traditional promotional products ge...
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As companies continue investing in employee wellness, outdoor retreats, and experiential events, the demand for comfortable, stylish, and functional branded apparel is growing fast. In Spring 2026,...
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SXSW is one of the few events where everyone is handing something out in Austin, TX- which means the real challenge isn't giving swag, it's giving swag people actually keep. The brands that win SXS...
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Earth Day 2026 is coming up fast (April 22), and for businesses, it's more than a social media post - it's a strategic opportunity to show real commitment to sustainability while standing out. Whe...
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Spring is the perfect time to refresh your brand presence - and this year's trends in branded merchandise, corporate gifts, and influencer kits are all about sustainability, storytelling, and quali...
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The Newest and Trending Swag for Spring: Items That People Will Actually Use As the weather warms up and we embrace the new season, spring is the perfect time to update your swag and branded merch...
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10 Custom Swag and Branded Merch Items to Help Cannabis, THC, CBD, and Vape Companies Reach More People and Build Loyalty In the competitive cannabis, THC, CBD, and vape markets, standing out and ...
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10 Best Sustainable Tech Promotional Products for Conferences and Trade Shows Are you looking for the best sustainable tech promotional products to make your brand stand out at conferences and tra...
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10 Essential Recycled Promotional Items for Marathons, 10Ks, and Fun Runs: Why Your Brand Needs Them As sustainability becomes an ever-growing priority, race organizers and brands are turning to r...
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For years, Eco Marketing Solutions has been a go-to source of custom-printed eco-friendly promotional products. Our website offers thousands of options-ranging from apparel and drinkware to bags, p...
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There's a new trend in the wedding industry: sustainability. Couples are opting for environmentally friendly attire, decor, catering, and venues, as reported by Fortune and other news outlets. ...
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The cold seasons of the year are here, and your brand can adjust its marketing strategy accordingly. Right now, people are bundling up in winterized clothing and trying to stay cozy with soothing m...
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When it comes to making a lasting impression at trade shows and corporate events, choosing the right promotional products is essential. With a plethora of options available, it can be challenging t...
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In today's environmentally conscious marketplace, selecting the right custom printed promotional items for tradeshow giveaways can elevate your brand's image while showcasing your commitment to sus...
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In the fast-growing field of renewable energy, eco-conscious companies are on the lookout for promotional products that not only spread brand awareness but also reinforce their commitment to sustai...
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The holiday season is upon us, and as we dive into the frenzy of gift-giving, one item that seems to dominate the scene is the Stanley tumbler. While we can all appreciate the sleek design and prac...
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The holiday season is a time for giving, and real estate agents, home builders, and contractors are always on the lookout for memorable, thoughtful gifts that strengthen their relationships with cl...
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As the holidays approach, finding unique and thoughtful gifts can be tricky. You want to give something useful, but also special-something people will love and use, yet might never think to buy for...
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As it's fall and winter is approaching, puffer material is becoming a popular trend for both fashion and corporate gifting. Known for its insulation, lightweight feel, and sleek design, puffer prod...
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No matter your industry, budget, goal, or location, there is a marketing technique that can help bring you success: custom-printed gifts and gear. You can sell logo apparel on your website, ha...
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The holiday season is upon us, and with it comes the opportunity to show appreciation to your employees and clients through thoughtful gifts. Sustainable promotional products are a fantastic way to...
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As the holiday season approaches, finding the perfect corporate gifts and promotional products for employees and clients can be challenging, especially for solar energy and clean tech companies. It...
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The holiday season is upon us, and for finance consultants, investment banking analysts, hedge fund managers, and similar professionals, finding the perfect gifts that balance functionality, sustai...
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As the holiday season approaches or when welcoming new team members, finding the perfect corporate gift that balances sustainability, functionality, and style can be a challenge. Here's a curated l...
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Trade shows and conventions are critical opportunities for businesses to make lasting impressions and generate brand awareness. When time is of the essence and budgets are tight, it's crucial to fi...
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Trade shows and conventions are the perfect platforms to showcase your brand and make lasting impressions. However, when you're in a time crunch and need quality promotional products, finding eco-f...
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In the realm of corporate gifting and promotional merchandise, the emphasis on sustainability has become increasingly important. As companies strive to align with eco-conscious values, choosing eco...
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In the spirit of fostering a sustainable workplace and showing appreciation to employees and clients alike, eco-friendly promotional products have become increasingly popular choices for holiday...
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Hydration is vital, helping with everything from temperature regulation and waste removal to brain function and skin health. It's especially important during the summer, as our bodies dehydrate mor...
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At Eco Marketing Solutions, we offer customized promotional products that help spread brand awareness and boost business. All of our logo-printed items are centered around sustainability, supportin...
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We all know about the Stanley trend: These tumblers went viral on social media, causing stores to quickly sell out, as everyone wanted these cute and cool cups. Now, people are taking it to the...
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In today's world, sustainability is more than just a trend-it's a necessity. As businesses strive to reduce their environmental footprint, eco-friendly promotional products have become increasingly...
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As we embrace the warmer months and summer events, it's essential to consider eco-friendly promotional products that not only enhance brand visibility but also contribute to sustainability efforts....
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Summer is officially here, and it's time for outdoor adventures like beach vacations and backyard barbecues. While people are enjoying their fun in the sun, they can be influenced by your bran...
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At upcoming tradeshows and summer industry events, give the gift of sustainability with logo-printed seeded papers! It's time to consider eco-friendly promotional products that leave a lasting imp...
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In today's eco-conscious world, sustainability isn't just a trend; it's a responsibility. For businesses looking to promote their brand while minimizing their environmental impact, recycled promoti...
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As summer approaches, it's time to gear up for outdoor gatherings, pool parties, and corporate retreats. What better way to make a splash at your event than with custom printed promotional products...
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Starting a new job is an exciting and significant moment in someone's life. As part of your company's onboarding process, welcoming new employees with a thoughtful and sustainable gift can leave a ...
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In the fast-paced world of trade shows and corporate events, time is often of the essence. You need to make a lasting impression on attendees, but you also want to do so in an environmentally respo...
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June 5 is World Environment Day, a time to promote awareness and action for the protection of our environment. This year, Eco Marketing Plus is offering up 10 eco-friendly promotional products that...
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As the summer sun beckons and outdoor events fill our calendars, businesses seek ingenious ways to leave a lasting impression on attendees. Enter eco-friendly promotional products-small tokens with...
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Wellness is more than a trend; it's a way of life. As people increasingly prioritize their health and well-being, the market for wellness-related products and experiences continues to grow. Whet...
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Pride festivals, events, and parades are not just celebrations of love and diversity but also opportunities to promote sustainability and eco-consciousness. Incorporating eco-friendly promotional p...
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In the world of business and networking, making a memorable impression is invaluable. Whether you're attending a trade show, a corporate event, or simply connecting with potential clients, having a...
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Embracing technology while staying environmentally conscious is the key to a sustainable future. As you welcome new high-tech lovers to your team or express gratitude to clients, consider eco-frien...
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Are you on the hunt for last-minute eco-friendly kitchen promotional products that not only showcase your brand's commitment to sustainability but also make excellent giveaways or corporate holiday...
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In a world where sustainability is increasingly top of mind, eco-friendly promotional products are gaining traction as effective tools for marketing, customer loyalty, and brand recognition. Not on...
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Bamboo is a remarkable material known for its sustainability and versatility. Here's why bamboo stands out as an eco-friendly choice: Rapid Growth: Bamboo is one of the fastest-growing plants ...
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As the sun shines brighter and the temperatures rise, it's time to gear up for summer events, tradeshows, pool parties, and beach clubs with custom printed promotional swag that exudes both style a...
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In the fast-paced world of tradeshow giveaways, finding high-quality, eco-friendly promotional products on short notice can be a game-changer. Our next day ship selection is the answer to those las...
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As sustainability takes center stage, car brands, dealerships, luxury private car services, and car rental agencies are embracing eco-conscious promotional products to express gratitude and attract...
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In the world of coffee, where aroma and flavor intertwine to create moments of pure delight, promotional products play a significant role in enhancing the coffee experience. For coffee brands and s...
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Are you looking for quick and effective promotional giveaways for your upcoming trade shows or corporate events? Look no further than Sharpie pens, highlighters and permanent markers. Not only are ...
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Are you gearing up for your next outdoor adventure? Whether you're planning a camping trip, a beach day, or a picnic in the park, having the right gear can make all the difference. From lounging...
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In today's fiercely competitive market, the strategic use of promotional products has emerged as a potent tool for businesses to yield significant returns, establish extensive brand exposure, attra...
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In the ever-evolving world of eco-friendly materials, 2024 sees a rising trend in recycled felt, bringing a fresh and sustainable perspective to the forefront. This versatile and environmentally co...
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In a world where sustainability is becoming increasingly important, businesses are embracing eco-friendly promotional products to not only promote their brands but also contribute to a greener futu...
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In the world of marketing and brand promotion, making a meaningful impact on consumers goes beyond the ordinary. Imagine the potential when your brand becomes synonymous with eco-friendly adventure...
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As the world becomes more environmentally conscious, the battle against single-use plastics has brought paper straws into the spotlight. While their intentions are commendable, eco-friendly paper s...
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As Earth Day approaches, there's no better time to celebrate sustainability and eco-conscious living. Whether you're planning an Earth Day event or looking for last-minute giveaways, embracing sust...
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As Earth Day approaches, it's time to infuse your workspace with eco-friendly vibes. Adding desk plants and small succulents not only enhances office aesthetics but also promotes sustainability and...
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In the world of marketing and brand promotion, innovation is key. An effective way to make a memorable impression on your audience is through eco-friendly promotional products. Not only do these it...
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This Valentine's Day, break away from the ordinary and express your appreciation to clients and employees with unique, eco-friendly gifts that go beyond the typical branded merchandise. Showcasing ...
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In today's competitive business landscape, companies are always on the lookout for innovative ways to increase sales and attract new clients and top talent. One such innovation that has been gainin...
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In the dynamic landscape of 2024, the surge in demand for eco-friendly promotional products reflects a profound shift towards sustainable practices. Businesses and consumers are increasingly recogn...
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In an era of increasing environmental awareness, eco-conscious companies are looking for innovative ways to promote their brands while staying true to their green values. Solar power banks have eme...
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Trade shows and themed events are fantastic opportunities for businesses to connect with potential clients and create lasting impressions. Whether you're showcasing your brand at a trade show or ce...
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One of our top-selling promotional products is plants, and in honor of National Houseplant Appreciation Day tomorrow, we wanted to show you some of the different types of custom plants we offer. ...
Continue ReadingDec 18, 2023
The winter season brings with it a unique enchantment, drawing nature lovers to embrace the chill and explore the great outdoors. For businesses looking to connect with this adventurous community, ...
Continue ReadingDec 5, 2023
In the world of marketing and brand promotion, there's a growing emphasis on eco-conscious choices. This is especially true during the holiday season, as consumers become increasingly aware of the ...
Continue ReadingNov 29, 2023
In a world increasingly focused on sustainability and eco-consciousness, the choice of promotional products can make a significant impact on your brand's image. For environmental government agencie...
Continue ReadingNov 28, 2023
As the holiday season approaches, the search for the perfect gifts becomes a top priority. The challenges of finding thoughtful and eco-friendly presents are especially heightened when shopping for...
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Promotional merchandise has long been a powerful tool for attracting clients and increasing sales. When it comes to outdoor travel groups, athleisure apparel brands, and glamping accessories, the k...
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In today's dynamic business landscape, the concept of work has significantly evolved. Remote work, in particular, has become a vital aspect of many organizations. As more employees embrace this fle...
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When it comes to outdoor events, beach resorts, camping trips, and golf tournaments, comfortable seating is essential for enjoying the experience to the fullest. Portable chairs have become a stapl...
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For avid nature lovers and hiking groups, there's nothing quite like the serenity of a morning in the wilderness, accompanied by the rich aroma of freshly brewed coffee. However, brewing a perfect ...
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Finding the perfect last-minute corporate gift for employees can be a challenging task. Fortunately, we've got you covered with a curated list of versatile bags that make ideal presents. From ...
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The holiday season is a time of joy, giving, and spreading goodwill. For clean energy companies, it's an opportunity to reinforce their commitment to sustainability and promote eco-conscious practi...
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With the holiday season around the corner, why not celebrate in an eco-conscious way? This year, consider giving eco-friendly gifts to your work-from-home employees that not only bring joy but also...
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In the dynamic world of real estate, fostering strong client relationships and attracting new clients are paramount to success. Real estate professionals understand the value of gratitude and perso...
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The holiday season is a time of joy, gratitude, and giving. It's also the perfect opportunity for businesses to connect with clients, attract new ones, and enhance brand visibility. In this compreh...
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In the fast-paced world of corporate life, the well-being of employees is paramount to a thriving and productive workplace. As a conscientious employer, you understand the significance of nurturing...
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When it comes to promotional merchandise, custom socks made from recycled materials might not be the first thing that comes to mind. However, these seemingly humble accessories have proven to be a ...
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The joy of traveling with like-minded individuals in adult travel groups and outdoor adventure clubs is unparalleled. It's not just about exploring new destinations; it's about creating lasting mem...
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The holiday season is a time of joy, love, and giving. If you're on the lookout for meaningful and eco-friendly gifts that align with your values, look no further. We've curated a list of fantastic...
Continue ReadingSep 16, 2023
Promotional products are a powerful tool for businesses to increase brand visibility, engage customers, and boost sales. Among these promotional items, pens stand out as versatile and cost-effectiv...
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Pens are more than just writing instruments; they're versatile marketing tools that can significantly impact your business's success. By choosing the right types of pens for your promotional effort...
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Get in front of your target audience with branded plants! From social media and press mentions to trade shows and print ads, there are endless opportunities out there, when it comes to marketin...
Continue ReadingAug 16, 2023
In today's world, businesses are becoming increasingly aware of the importance of sustainability and promoting eco-friendly practices. One impactful way to demonstrate this commitment is by gifting...
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From Coachella and beyond, outdoor music festivals bring people together to enjoy live music, beautiful surroundings, and a sense of community. As the world becomes increasingly conscious of sustai...
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As the world embraces sustainability, liquor brands are seeking eco-friendly alternatives to traditional barware and drinkware. Embracing eco-conscious practices not only reduces environmental impa...
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Those in the luxury automobile industry can take business to the next level with custom thank you gifts for clients. These can be upscale, useful items that show appreciation, as well as show off y...
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Brands can boost business by turning to trendy pens that are customized with logos and made from sustainable materials. In today's competitive business landscape, standing out from the crowd is...
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In recent years, sustainable and eco-friendly products have gained significant popularity among consumers. One such product is sunglasses made from recycled bamboo and wheat fiber. These sunglasses...
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Build up brand awareness with thoughtful and useful promo products. Travel groups and corporate nature retreats offer an incredible opportunity for individuals to connect, explore, and rejuvena...
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Appeal to a larger crowd by offering sustainable promotional products. The growing concern for the environment has led to a rise in eco-conscious consumers who prioritize sustainability in their p...
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Stand out from competitors this summer: Offer your fan base custom-printed merch! Summertime means people are off work and traveling with friends, partners, or family, making the most of summer va...
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Stand out from competitors this summer: Offer your fan base custom-printed merch! Summertime means people are off work and traveling with friends, partners, or family, making the most of summer va...
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Stand out from competitors this summer: Offer your fan base custom-printed merch! Summertime means people are off work and traveling with friends, partners, or family, making the most of summer...
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Stand out from competitors this summer: Offer your fan base custom-printed merch! Summertime means people are off work and traveling with friends, partners, or family, making the most of summer va...
Continue ReadingJun 13, 2023
Make a sustainable impact at work by using and gifting reusable and recycled items. There are easy and effective steps that can be taken in places of work, in order to help protect the planet. Fr...
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These trendy water bottles make for useful and thoughtful swag that is good for the planet, hydration, the economy, and your promotional campaigns! Reusable water bottles are a go-to choice for...
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Promote safe fun in the sun – and your brand – with sustainable, stylish bucket hats and sunshades. When marketing your brand or event, you should do so in a way that is memorable, ...
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Businesses face numerous challenges, but there are tactics that can lead to smarter, more sustainable places of work. The pandemic. A workforce shortage. Issues with supply chain. Inflation. Ma...
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Your target audience is gearing up for summer travel. Appeal to it with branded gear that enhances beach trips and hotel holidays. Spring is here, summer is upon us, and people are heading off ...
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Welcome new hires with logo-printed gifts that are also environmentally friendly! Starting a new job can be an exciting and overwhelming experience. As a way to welcome and appreciate them, emp...
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These gifts are useful, sustainable, and customizable! Promotional products are an excellent way to get your brand noticed and remembered by potential customers. When it comes to promo items fo...
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Certified B Corporations are measured by social and environmental impact, making them a smart choice for logo gifts. We've said it before, and we'll say it again: Custom-printed items that are...
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Due to its versatility and sustainability, cork can be utilized in so many ways–even advertising your brand! Cork is an incredibly versatile material that is used in a wide variety of app...
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This material – a go-to replacement for plastic – makes for environmentally friendly marketing. One of the most popular plastic alternatives is wheat straw, which is essentially wha...
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Giving employees branded gifts boosts loyalty, collaboration, satisfaction, and – in turn – productivity. Research has shown that the average employee is only productive for about ...
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By working to protect the planet, companies and organizations can better awareness, workplace culture, loyalty, and beyond. Obviously, a brand's focus should be on its products/services, but th...
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Brands are struggling to find new hires, so turn to eco-friendly promotional products to attract, retain, and celebrate employees. According to Human Resource Executive, hiring and keeping tal...
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This year, make plans to make sustainable switches in your life. When a new year rolls around, it is common to set new goals or intentions, and many may focus on environmentally friendly New Ye...
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Reusable drinkware is handy, is good for the environment, and can be personalized, making it a win-win-win idea during the holiday season! It's November, meaning it will soon be time to exchang...
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Cutting boards – made of upscale materials and branded with your logo – are useful employee gift/client gift ideas, as they can even serve as art and charcuterie boards! Need the pe...
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Custom-printed reusable utensils are great for on-the-go use AND for the environment! In a world of single-use plastic, brands should try and encourage reducing, reusing, and recycling as much ...
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Branded merchandise helps your business/organization stand out in the crowd. As often as possible, though, you should make eco-friendly decisions when marketing. Promotional gifts can be used i...
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As we move into 2022, the global expectation for eco-friendly products and sustainable business only grows stronger and more impassioned. Consumers and employees alike are continuing to shift their...
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We have all heard of recycled polyethylene terephthalate (rPET), and recycled bamboo fiber, but have you ever heard of wheat straw before? Wheat is the newest sustainable material that is now bein...
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With more and more Americans getting their Covid-19 vaccinations, it looks like students and teachers can start preparing to head back to campus for the upcoming school year. this means that studen...
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With the housing marketing booming, there's no time like the present to be a relator. With houses selling and closing deal after deal, what better way to welcome your clients into their new homes t...
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With the promise of vaccines available to the public in May, vacations and travel is starting to seem not so far off in the distance anymore. And after a year in isolation, I'm sure I can't be the ...
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Spring has finally sprung! That means it's time to get outside, breathe in the fresh air, soak up the golden sun, and start growing a garden. After being cooped up in the house for an entire year (...
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With Earth Day right around the corner, now is the time to plan how you'll be celebrating our Planet on her big day if you haven't done so already! For the last 50 years, Earth Day has been celeb...
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Although working from home may be tiresome, it helps lessen the environmental footprint your company is making. However, we can all do more to help the planet on our own terms during this Pandemic....
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Follow these steps, in order to help stop and reverse the damage being done to Mother Earth. Unfortunately, every day, we seem to hear more startling statistics on the earth, climate change, gl...
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If you're anything like me, you've been in the kitchen cooking and baking up a storm and pretending you're on your way to becoming the next Top Chef. While that clearly won't be my future career pa...
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This sustainable and imprinted gear is perfect for showing off your brand and reminding people to get out and enjoy our planet! The great outdoors. Mother Earth. There are so many reasons to lo...
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Give a sustainable, custom-printed and handy gift in 2020! Exchanging presents is a normal part of the holiday season, including for businesses and organizations. Bosses give to employees, bran...
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Eco Marketing Solutions takes a look at this positive trend and how you can join in on it. Based on findings by the International Energy Agency, renewable electricity installation will hit an a...
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Turn to these plants to show appreciation for your team or customers, to boost your brand and to add some style to the office! Succulents are drought-resistant plants that come in an array of s...
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Create an effective and environmentally friendly workspace while working from home. Now, more than ever, people are working remotely, due to the coronavirus pandemic. This comes with its fair s...
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Here is a breakdown of the environmental effects of this virus, as well as steps that can be taken to fight it off in an eco-friendly way. The coronavirus has affected every area of life, from ...
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The five promotional products listed here are all nods to this current trend, full of natural and comfortable details. Recently, a certain aesthetic has been trending: Cottagecore. As its name...
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Instead of handing out candy, send out and give away these gifts that are better for people and the earth! Halloween will look a bit different this year, but it can still be a good time for you...
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These high-quality, custom-printed and environmentally friendly gifts can hopefully help make this time a little brighter and easier. School may look a little different this year, but students...
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Brands can appeal to many with imprinted products that are good for/kind to Mother Earth! Promotional products can be given to fans, employees, customers, investors, followers, clients and beyo...
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This organization has a list of hand sanitizers to avoid, and we have a selection of germ-fighting products that are safe and approved to use! Recently, the U.S. Food & Drug Administration expa...
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This form of healthcare has been vital, especially during the time of the coronavirus, and it will have a lasting impact on the health and wellness industry. Telehealth allows patients to meet...
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Cute creatures and adorable animals are part of the families brands try to reach on a daily basis, so remember to keep these fur babies in mind! According to the American Pet Products Associati...
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The outfits many are wearing while working remotely during the COVID-19 pandemic can be broken up into five groups and can all be stocked up on here and now! In 2017, research showed that over ...
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Recognizing professionals, especially in the midst of the coronavirus, can lead to more productivity, positive attitudes and better business overall. For brands, COVID-19 has brought about cha...
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While the start of school will look different this year, parents, students, teachers and faculty members should stock up on PPE, in order to help fight the spread of the coronavirus. This Reus...
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Everyone has (hopefully) stocked up on face masks, due to COVID-19, but there are other germ-fighting tools that businesses, organizations and individuals can customize and utilize right now! F...
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It is highly recommended that we all wear a face mask during the COVID-19 pandemic… but which piece of PPE is the best choice? Wearing a face mask can assist in protecting ourselves and ...
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Keep your team updated on COVID-19 info and more by giving out journals that feature custom, colored pages. A common employee gift is a journal or notebook, which can be used to take notes and...
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In today's busy world, brands should promote sustainability with on-the-go products that are environmentally friendly. Busy schedules, extracurricular activities, social events and life in gene...
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Soon, it will be time to cheer on our favorite teams. Get ready with these five eco-friendly and sports-related items! After so many months without sports, everyone is getting ready to rush bac...
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Eco Marketing Solutions covers the pros and cons of bamboo, plastic and wooden cutting boards. A cutting board is a kitchen staple, as it can be used to cut, slice and chop up all different kin...
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Cut down on waste by offering up and giving away reusable sets of silverware! As often as possible, individuals, organizations and companies need to be switching over to reusable items, and thi...
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Promote your brand and pain relief with these cannabidiol-themed promotional gifts! In recent years, cannabidiol, or CBD, has been growing in popularity. It is one of the active ingredients of ...
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When fans, customers and employees are camping, make sure they are doing so in a green way. There are companies that cater to customers who enjoy the great outdoors. There are organizations tha...
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Keep spirits high through the coronavirus pandemic by gifting students with high-quality and eco-friendly school supplies! While students are at home trying to keep up with their online curricu...
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Eco Marketing Solutions has just added more recycled and eco-friendly cutlery and eating utensils-- all that can feature your logo and message. Help your customers promote an eco-friendly lifestyl...
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Supply those who are still working, despite and amidst COVID-19, with everything they want and need! Right now, those considered to be essential are still working, despite the novel coronavirus...
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Even though everyone has had to change their upcoming travel plans, you can still use, hand out and give away the following eco-friendly, branded, high-quality items for a fun time at home! Man...
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Eco Marketing Solutions has just recently launched a line of face masks and face shields in order to be of assistance during the coronavirus pandemic. This virus and its after effects will last for...
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Promote summer fun, sustainability and your brand with fun and useful items like these! Before we know it, summer will be here, and your brand needs to be thinking about promotional products fo...
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Make your brand stand out, with custom items from MiiR. Founded in 2010, MiiR creates functional and sleek products. This brand also has the Product to Project(tm) movement, a business model wh...
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Encourage efficient business-and sustainability!-with useful and thoughtful tools employees can use while working remotely. Due to the novel coronavirus, many people must now work from home (WF...
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Doctors and nurses work long, stressful and sometimes dangerous hours, especially now, with COVID-19. Thank them with useful and thoughtful products! Due to the coronavirus pandemic, medical pr...
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With Canada saying that plastic is a toxic substance, will more follow suit, opting for environmentally friendly replacements? According to Promo Marketing Magazine, Canada's federal government...
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Promote your brand, increase business, drive traffic at trade shows and more with reusable bottles that fold up and shrink down! With recent news on climate change, it is clear that green lifes...
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These well-known and high-quality reusable bottles can show off your brand and help protect Mother Earth! A reusable water bottle is a smart item to own. It can help save the earth and save som...
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Selecting everyday use wheat products, like straws can have a substantial impact on Earth and winning client retention. Many household and beauty brands have finally been outed for their toxic ...
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Iconic companies are known for their recognizable logos, and your business/organization, too, can be put on display by turning to decal water bottles. The Target bullseye. The apple on iPhones....
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These promotional items are a smart, stylish and sustainable way to show off your brand this year! There are numerous ways for brands to stand out in the crowd and attract new fans, customers, ...
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A stylish and sustainable idea for promoting your message would be to say it with succulents! A national gardening report concluded that six million people in the U.S. had recently turned to ga...
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More consumers are selecting eco-friendly brands, meaning now, more than ever, companies and organizations should be making sustainable choices. According to a recent study, more and more peop...
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Here are just four of the ways and reasons to go green and opt for a stylish and eco-friendly bag!
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Learn which environmentally friendly trends will be all the rage next year, as well as how your brand can get in on the action! With a new year comes new crazes, including those in the eco sec...
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America Recycles Day takes place on November 15, and it is one day to educate, one day to motivate and one day to make recycling bigger and better. According to the EPA, 75 percent of waste in ...
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On November 1, World Vegan Day happens, in order to celebrate vegans, the benefits of this lifestyle and the environment in general. Veganism involves avoiding the use of animal products, espe...
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While out and about, make sure to eat, drink and travel in a green way! We live in a busy world and lead on-the-go lives. From morning commutes and summer vacations to just running errands, the...
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Many love a good T-shirt... but why not opt for an eco-friendly one? Cotton is one of the most used fabrics out there, and it has been for thousands of years. A cotton T-shirt is such a simple...
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Promote this popular caffeinated drink - and your brand! - on September 29. International Coffee Day is an occasion on September 29 that is used to promote and celebrate coffee, one of the most...
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World Car Free Day falls on September 22, as a way to encourage people to give up their vehicles for the day. This celebration is a great way to get people moving (as they turn to biking or wa...
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Did you know… Bamboo is the world's fastest-growing plant and is self-sustaining, sending up new shoots each year. These are some of the top reasons people are turning to this plant as a rep...
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From employee apparel and gifts for clients to the promotional products that brands make available to their fans, there are tons of swag ideas out there. Why not go green, though? The followin...
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These bamboo alternatives can be used again and again, cutting down on the pollution problem. Bamboo straws can help protect the environment, can have logos lasered onto them and can provide a ...
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Cater to fans and followers by using fanny packs as your go-to piece of swag this summer! The fanny pack was seen on European skiers in the '70s, was used as a money bag for tourists in the '80...
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The cannabis industry is a growing one, and within it, the U.S. and Canada are expected to generate a combined $172 billion in retail sales over the next six years. From relieving stress and an...
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Protect the planet and promote your business with these imprinted items! Eco Marketing Solutions is helping you to celebrate Earth Day with a roundup of some of our most popular products! All o...
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The cork industry is growing, so get in on this green trend, in order to promote your brand! While 70% of cork production goes towards making wine toppers, cork is used in a variety of other pr...
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Sustainable items are good for the environment, but the goodness doesn't stop there! Eco-friendly products are, obviously, good for the environment, but that is just one reason that items made ...
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These promotional products act as mini billboards for your brand! When it comes to promotional products, brands can't go wrong with coolers. These are great for clients to take to sporting even...
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These see-through promo items are great at sporting events, in schools, at concerts, for tradeshow giveaways and beyond! Recently, more individuals, organizations and businesses have been turni...
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Improve your business profile - and the environment! - with eco-friendly gifts and goods! When purchasing a product/service, consumers evaluate what is being sold, how much it costs, where it ...
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Going green with your swag is a smart decision for reaching your target audience, for your brand overall and for the earth! A 2016 study by the Advertising Specialty Institute found that most p...
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Since more than 60 million plastic bottles are thrown out every day, your brand can go green while advertising with reusable water bottles! Every single day, more than 60 million plastic bottle...
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From handing out eco-friendly products to creating a green outdoor space, here are ways to make your building a sustainable one! In recent years, there has been an influx of green buildings, as...
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Here's how your brand can help protect the environment! With the holiday season coming up, we want to encourage companies to go green. There are numerous ways to help protect the earth, and doi...
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Turn to eco-friendly straws in order to market your brand and help save the planet! In the United States alone, 500 million straws are used every day - which is enough to circle around the Eart...
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Why Waterproof Bags Are One of the Most Popular Branded Gifts of the Year Austin, Texas: Over the past 9-12 months, custom branded waterproof bags - or dry bags- have become one of the most ...
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Custom Printed Reusable Straws Global warming and pollution is quickly putting a threat to our planet and eventually trickles down to everyone's individual lives. Luckily there are so many eco-fri...
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Back to Nature Promotional Gifts Are Making Headway in 2018 Austin, TX It looks like a return to basics trend has taken over the gift and promotional industry--and here are 5 of the most popular ...
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Austin, TX: Imprinted enamel mugs have become one of the fastest growing segments of mugs over the past 18 months. These enameled camping mugs with speckled enamel in bright colors is ideal for e...
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Promotional Backpacks are Making a Huge Comeback in Corporate America Austin, Texas: According to a recent article in the Wall Street Journal, backpacks are "storming corporate America, with luxur...
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The Top 10 Green Corporate Gifts for Christmas 2017 Christmas is around the corner and I previously wrote an article, "7 Ideas to Consider When Choosing Your Custom Printed Christmas Holiday Gifts...
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With the Holidays about 2 months away, we have been getting quite a few calls and emails inquiring about the best options for choosing Christmas and year-end gifts...so I decided t...
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Custom Embroidered Knit Beanie Custom Embroidered Knit Beanie Available in Three Colors Austin, TX: Keep warm on a cold day in the Simcoe knit beanie. Available in black, red, or blue and feature...
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Custom Branded 2-Day Lunch Cooler Titan Deep Freeze(r) Custom Branded 2-Day Lunch Cooler by Arctic Zone(r) Austin, TX: The 2-Day Lunch Cooler is perfect for work and play. Bring your lunch and sn...
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Imprinted Writing Pad Imprinted Writing Pad by Cutter & Buck(r) Austin, TX: These beautiful writing pads come debossed with organization's logo. Your customer's and employees will love them. The ...
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Cotton Tote with Logo Branded Cotton Totes for Your Next Promotional Event Austin, TX: The color pop tote is a perfect giveaway for trade shows, conventions, workshops, health fairs, and sports c...
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Promotional Revello Refillable JournalBook(tm) Promotional Revello Refillable JournalBook(tm) Bundle Set Austin, TX: This bundle set makes an ideal executive gift to reward team members on a job ...
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Custom 25-Ounce Tumbler Hunt Valley(r) 16-Ounce Tumbler Austin, TX: Perfect for keeping your coffee hot while you wait in the deer stand. Tumblers are made from double-wall stainless steel to kee...
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Printed Wood Coaster Set Printed Wood Coaster Set from Bullware Austin, TX: Ditch the disposable cocktail napkins and invest in these customized wood coasters. This five piece set includes 4 wood...
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Custom Branded Ambassador Bound JournalBook(tm) Custom Branded Ambassador Bound JournalBook(tm) Bundle Gift Set Austin, TX: These Ambassador Bound JournalBook(tm) gift sets make perfect gifts for...
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Imprinted Convention Tote Imprinted Convention Tote Available in Four Colors Austin, TX: These totes are ideal for trade shows and conventions. Attendees can also use them later for shopping, gro...
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Promotional Insulated Thermal Bottle 34 Ounce customized Insulated Thermal Bottle Austin, TX: Keep your beverages hot or cold no matter where you go with the promotional insulated thermal bottles...
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Custom Thermal Bottle Neon Green Custom Thermal Bottle Austin, TX: Boldly go green and reduce your use of disposable cups. These neon green custom thermal bottles with help will also get your org...
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Printed Thermal Bottle 17 Ounce Printed Thermal Bottle in Neon Pink Austin, TX: Get your brand noticed with this printed thermal bottle. Eye-catching neon pink is sure to turn heads. Bottles are ...
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Custom Branded Stainless Tumbler 30 Ounce Custom Logo Stainless Tumblers For Your Next Event Austin, TX: Go green and bring your own tumbler to the coffee shop. This stainless steel tumbler uses ...
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Imprinted Travel Mug Promote Your Brand With Custom Logo Travel Mugs Austin, TX: These mugs combine the best of both worlds: the comfort of drinking from a ceramic mug and the temperature control...
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Stainless Steel Thermal Tumbler with Logo l Branded Tumblers for Any Marketing Events Austin, TX: Help cut down on trash and waste and bring your own cup on your daily trip to the coffee shop. Th...
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Custom Printed Double Wall Stainless Bottle Custom Printed Double Wall Stainless Bottle by Oasis Austin, TX: Bring hot and cold beverages with you where ever the day takes you, in this black, cus...
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Promotional Moleskine(r) Cahier Notebook Promotional Moleskine(r) Cahier Notebook with Blank Pages Austin, TX: Sketch your path to success in the Moleskine(r) Cahier Notebook. Filled with 40 shee...
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Printed Stainless Steel Thermal Mug Keep Your Drinks Hot and Cold With Branded Thermal Mugs Austin, TX: Heat up your marketing campaign with the printed Thermos(r) desk mug. Made from stainless s...
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Custom Branded Nalgene Bottle Quench Your Thirst With logo Bottles Austin, TX: Promote your business while encouraging adoption of reusable Nalgene water bottles. The custom branded hydration bot...
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Cotton Boat Tote with Logo Promote Your Brand With High Impact Branded Boat Totes Austin, TX: Get your name toted all over town on the side of these totes. Both stylish and sturdy, they are made ...
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Promotional Stainless Steel Travel Mug Austin, TX: Keep your marketing efforts hot with these Thermos(r) travel mugs. They make a perfect promotional item for any business. Mugs feature vacuum-...
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Imprinted Extra Large Hardcover Notebook Moleskine(r) Imprinted Extra Large Hardcover Notebook Austin, TX: Take notes and plan upcoming events in this Moleskine(r) hard cover notebook. This extra...
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Thank you for such a wonderful first 60 years. Here's to another 60 years!! PARTIAL LIST OF VALUED CLIENTS
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Eco Marketing Solutions is committed to conducting all of our business activities with integrity, social responsibility and in compliance with all legal and ethical standards of each of the countri...
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Is It Time To Re-Visit Your Green Marketing Plans for 2016? Austin, Texas: As the year quickly comes to an end, it is a great time to review your green marketing goals .and to see how close you...
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Do Your Promotional Products and Advertising Campaigns Describe and Promote Your Social Mission? Austin, Texas: Many of us have participated in Earth Day events to promote our brands with green...
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Expanding the Reach of Green Promotional Products and Marketing Austin, Texas: How narrowly do you define the term: “green promotional products”? For some, it means only promotional p...
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Eco Friendly Holiday Gifts: Now Is Your Time to Reinforce Your Brand Identity and Be Consistent With Your Messaging Austin, Texas: I am a bit disheartened by the number of my green clients that do...
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Eco-Friendly Promotional Power Charger Made From Wood Austin, Texas: Eco Marketing Solutions has partnered with their sister company, Geek Tech Branding, to bring a natural wood promotional powe...
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Printing and Promoting Your Social Media Links on All of Your Promotional Products Will Drive More Traffic Branding Your Promotional Products With Your Social Media Links Austin, Texas: One of t...
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How to Determine if a Promotional Product is Eco-Friendly or Not Austin, Texas: One of the main questions we hear is : “How do we determine if an item is considered an eco-friendly promotion...
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Is Your Green Marketing Campaign Trying to Be Too Broad? Austin, Texas: When it comes to green marketing, sometimes trying to be all things to all people serves your target audience wrong. You...
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Narcissism May Be at The Heart Of Much of the Green Consumer Spending Austin, TX: National Public Radio had an excellent segment today on how narcissism affects green consumer purchases. In th...
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Key to Business Success: Keep It Simple Austin, Texas: This is the 6 year anniversary of my company Eco Marketing Solutions and my 32nd year overall in this industry –and as I reflect on ...
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How Aware Are Your Customers of the Value of Buying Eco-Friendly Products? Austin, Texas: For those of us selling eco-friendly products, we often make the mistake of thinking that everyone underst...
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Raising the Bar for Green Marketing Claims Austin, Texas: As green marketers, we make lots of claims: Organic Environmentally-Friendly Recyclable Made from Recycled Materials However, ...
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Are High Tech And Eco-Friendly Compatible When It Comes to Promotional Gifts? Austin, Texas: Many people think that high tech promotional gifts and going green are mutually exclusive. I am here t...
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What Steps Are You Asking Your Customers to Take When Doing Green Marketing? Austin, Texas: When promoting your business or organization, are you asking your customers to take an action step or...
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Are You Telling Your Story of Your Company's Creation? Austin, Texas: Most green companies have an interesting story to tell. They were created to solve an environmental problem–such as to ...
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Post-Earth Day Marketing Can You You More Impact for Your Promotional Dollar Austin, Texas: I had a client call me last week to say that he is so happy that Earth Day has ended so he does not have...
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Do People Really Want or Need Another Promotional Tote Bag? Austin, TX: One of the most frequent questions I hear when a client is looking for eco-friendly promotional items is: Do People Really W...
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Happy Earth Day! Austin, Texas: Today is Earth Day .. and I hope you take the time to enjoy nature and all the benefits of a clean planet. As the battle over Climate Change continues, I suggest a...
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Three Simple Ideas to Help You Measure the ROI of Your Promotional Products Austin, Texas: I've been in the promotional products industry for over 30 years. I have seen many trends come and go&nd...
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With Earth Day Just Around the Corner, Should You Choose Quantity or Quality for Your Promotional Campaigns? Austin, Texas: The frantic calls are starting to come in each day for Earth Day promoti...
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Earth Day is April 22: How Will You Be Promoting Your Message? by Robert Piller Austin, Texas: Last year our company saw a huge increase in the amount of last minute rush orders about 2 weeks bef...
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Cold Winters Bring Out the Crazies in Climate Change Deniers Austin, Texas: As we suffer through a record cold winter, FoxNews and other climate change deniers are promoting this weather as the en...
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Does Your Promotional Products Company Know How to Help Avoid Costly Consumer Product Recalls? Austin, Texas: I just read about another clothing recall for girls hooded sweatshirts –recalled...
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Annual MIT Study Shows a Direct Correlation Between Upper Management Support for Sustainability and Profitability Austin, Texas: According to the results of the latest annual MIT Sloan Management ...
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5 Ideas to Help You Select the Right Eco-Friendly Promotional Products For Your Next Event Austin, Texas: One of the most frequent questions we get from customers is ” How do I choose the be...
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Going Green: It's More Than Just a Slogan! Austin, Texas: As this year winds down it is time to review our year and look introspectively at our results. This gives us a chance to see what we have...
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How Well Do You Vet Your Vendors? Austin, Texas: When was the last time you actually vetted any of your vendors? Do you trust every ad or product claim that uses the word “green” or &...
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Are You Practicing What You Preach In Your Green Marketing Campaigns? by Robert Piller Austin, Texas. I ordered a recycled beanie cap the other day from a retailer who is well-known for being env...
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A Recent Study Proves Air Pollution Causes Cancer. So What Are We Going To Do About It? by Robert Piller Austin, Texas: What many of us have long suspected to be true has been proven to be so: Ai...
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How Do You Encourage Your Employees to Spend More Time Outdoors? Austin, Texas: As the weather starts to turn cool (or cold..depending on where you live) - we will be spending more time indoors. ...
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Focus the Green Debate on Those Most Likely to Understand Climate Change Rather than Focusing on Non-Believers by Robert Piller Austin, Texas: The U.N. Intergovernmental Panel on Climate Change'...
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Do You Plan to Hand Out Recycled Holiday Gifts This Year? by Robert Piller Austin, Texas: Believe it or not, even though we are just halfway through with September, I have written up dozens of Ch...
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Time to Get To Know California's Safer Consumer Products Regulations By Robert Piller Austin, Texas: On October 1, 2013, California's new Safer Consumer Products Regulations goes into effect. Ac...
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Be Truthful in Your Green Claims: It Always Catches Up With You By Robert Piller Austin, Texas: A new study shows that Coca Cola was misleading in its green claims on its plant-based bottles, acc...
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Many Southwest Cities Are Encouraging Homeowners to Get Rid of Their Lawns for Water Conservation Austin, Texas: As drought conditions continue throughout the Southwest portion of the united State...
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Promoting Green Causes 12-Months a Year By Robert Piller Austin, Texas: I met up with about a dozen of my top clients at a recent conference and we discussed the topic of green marketing. The ma...
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How to Choose the Greenest Promotional Product for Your Marketing Campaign By Robert Piller Austin, Texas: One of my favorite questions I get each week is : What is the greenest promotional pro...
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Are You Still Volunteering Your Time for Green Causes? By Robert Piller Austin, Texas: I was talking with an environmental activist the other day and she explained that the number of people who h...
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New York is Getting Tough on Stealing Recyclables–How Strange! Austin, Texas: I just read an article about how the New York City council has passed a law to get tougher on the stealing of re...
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Are You an Industry Leader on Environmental Issues? Austin, Texas: I have been blogging for years on ways to stand out and become known as a green corporate leader in your industry and in your com...
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First New Recycling Public Service Campaign in 40 Years Austin, Texas: A new public service and awareness campaign is about to launch targeting non-recyclers. The “I Want To Be Recycled&rdq...
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Is Your Company Well-Known For Its Environmental Standards and Achievements? By Robert Piller Austin, Texas: I got a call the other day from a local company that wanted to promote their green...
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Are You Continuing to Educate Consumers About Environmental Causes? Austin, Texas: Since education is the key to gaining supporters for environmental causes, when was the last time you spoke in pu...
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New List of Top 50 Greenest Companies Shows Perception Ranks As High As Performance Austin, Texas: The 2013 Best Green Global Brands announced their Top 50 green global brands– and the names...
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Going Green – In a Social Media World Austin, TX: In this age of social media, I am still surprised at the large number of green companies that are still not utilizing this form of media cor...
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3 Months Later: Austin is Accepting of its Bag Ban By Robert Piller Austin, Texas: Anytime a city tries to enact a new policy, the other side shouts cries of Chicken Little– “The sky ...
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Tips on How to Expand Your Green Marketing Campaign to Reach More Customers By Robert Piller Austin, TX: Growing your base is at the core of every company- green or not. For green marketing orga...
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Try Personalization on Your Next Promotional Product Order To Increase Usage and ROI By Robert Piller Austin, TX: One of the biggest discussions I often have with my clients is about maximizing R...
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The Future of Green Marketing Austin, Texas: A group of my colleagues and other industry professionals were discussing the future of green marketing last week – and some were wondering if gr...
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There is More to the Value of a Promotional Product Than Its Initial Cost Austin, TX Are all promotional product distributors the same? I was asked to submit a bid by a city a few months back for...
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Earth Day Marketing Shows an Uptick This Year Austin, Texas: Quit Talking About the end of Earth Day Marketing. Earth Day is still going strong. To paraphrase the song in Monty Python's Spamalot...
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EPA announces expert panel to review fracking study Austin, Texas: After a few years of wrangling, it looks like the EPA has finally selected “experts” to review a highly anticipated r...
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Spring Promotion Ideas For Your Customers Austin, Texas: Spring is here..and now is the time for green marketers to promote the outdoors. People have been indoors long enough and are looking to p...
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Is Your Organization Still Participating in Earth Day Events? Austin, Texas: Earth Day has been considered a great marketing event over the past 8-10 years, as more and more consumers have become ...
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To Practice Corporate Social responsibility, First You Need to Define It Defining Corporate Social Responsibility Austin, Texas: I hear the term CSR and “corporate social responsibilit...
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How Transparent Are Your Green Marketing Claims? How Transparent Are Your Green Marketing Claims? Austin, Texas: I just came back from a week long trade show and was disappointed in the numbe...
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Are Your Clients Seeking Out Brand Names for Your Promotional Clothing? Austin, Texas: Wearables are the largest category for promotional clothing and includes such favorites as T-shirts and polo ...
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Support Businesses That Offer Refillable Coffee Mugs and Water Bottles Austin, Texas: As I had mentioned in yesterday's blog post, Concord, Massachusetts became the first city in the US to ban s...
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As Single Use Water Bottles Ban Begin To Take Hold, What is Your Company Doing to Encourage Refillable and Reusable Bottles? Austin, Texas Good news for environmentalists! Concord, Massachusetts ...
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Are You Familiar With The CPSIA and How It Can Affect Your Promotional Items? Austin, Texas: Eco Marketing Solutions has Product Safety as one of its tenets in its Code of Conduct. It is imperati...
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Are You Familiar With The CPSIA and How It Can Affect Your Promotional Items? Austin, Texas: Eco Marketing Solutions has Product Safety as one of its tenets in its Code of Conduct. It is imperati...
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Recent Trends In “Going Green” Austin, Texas: As 2012 winds down, I wanted to comment on recent trends that I have noticed in green marketing in general. Here are three trends that se...
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Think twice before supporting restaurants and businesses that continue to use disposable cups. Are You Setting A Good Example to Your Company By Offering Reusable Water Bottles & Mugs Instead...
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Be Sure Your Promotional Products are CPSIA Complaint to Avoid Recalls and Legal Issues Austin, Texas: Although it seems like the promotional products budgets seems to have increased for the major...
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Hurricane Sandy May be the Tipping Point in the Climate Change Debate Even the conservative business magazine, Bloomberg Businessweek, understands the damage and reality of climate change. A...
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What is Vector Art? Austin, Texas: When it comes to imprinting promotional products, the key is to start off with good, crisp vector artwork. I receive a wide variety of artwork that my clients s...
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Why I'm So Glad to Be Based in Austin, Texas Austin, TX: I get envious looks every time I meet someone new and tell them I am from Austin, Texas. I tell everyone and anyone that inquires about Au...
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Green Marketing 101: Be Honest in Your Green Advertising Is Your Green Marketing Message Misleading? Austin, Texas: After spending the past few weeks speaking and blogging about the new FTC Green...
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7 Tips to Know Before Buying Journal Books for Your Next Promotional Event Austin, Texas: Imprinted journal books are one of the most popular promotional gifts at trade shows, conventions, conf...
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Can Green Marketing Convince the Unconvinced Consumer? Austin, Texas: I often get asked by my clients about tips and ideas to win over the masses– to try to get the climate change-deniers in...
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As the Holiday season quickly approaches, we thought we'd share the 10 best custom printed Christmas and Holiday gifts to share with employees, customers, volunteers, donors and other...
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Has the Green Movement Been on the Decline in Past Few Years? Austin, Texas: I was at a meeting of like-minded green professionals recently and the talk came of the state of the green industry. F...
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How Involved Are You With the Cause You are Marketing or Promoting? Cause Marketing: Are You a Supporter – or Just Jumping on the Bandwagon? Austin, Texas: Cause marketing is here in f...
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New Green Guides Will Help Marketers Avoid Making Misleading Environmental Claims WASHINGTON, Oct. 1, 2012 /PRNewswire-USNewswire/ - The Federal Trade Commission issued revised “Green Guides...
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Revised FTC Green Guides: Now See the Movie Austin, Texas At Eco Marketing Solutions, our policy has always been that an educated customer is our best customer. The FTC has just revised their Gre...
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Will the NFL become the celebrity endorser for the solar power industry? NFL Starts to Go Solar at its Stadiums: Will it be enough? Austin, Texas: When Justin Bieber or Kim Kardashian tweets...
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No Compromise By Both Parties Is Hurting the Cause of Wind and Solar Industries Austin, Texas After nearly two straight weeks of political conventions and endless speeches, I am exhausted. Exhaus...
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New Study Shows That organic food is no more nutritious than non-organic foods Austin, Texas: There is a new study that has been making the rounds on the Internet, newspapers, blogs and daytime ta...
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Maybe We Can Find a Deficit-Free Way to Advance Alternative Energy Programs After All With Special Clean Energy Victory Bonds Austin, Texas: According to an excellent article in GreenBiz.com, a bi...
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How Green is Your Marketing? Stop Trying to Circumvent Your Green Marketing Message Austin, TX: A potential client called me yesterday asking for a green promotional product, then said in a h...
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10 Green Marketing Tips Here is an excellent article by Shel Horowitz on green marketing, reprinted with his consent. By Shel Horowitz, Primary Author Guerrilla Marketing Goes Green Seems like e...
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How Important is Customer Service to Your Green Organization? Austin, Texas: Many green businesses think that all customers care about is the environment – and nothing else. Well, they woul...
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New Survey Says 41% of Americans Don't Trust Companies with Logos They Don't Like Austin, Texas: I came across this recent survey that shows that consumers place a great value on the look of a bus...
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Augmented Reality: The Next Step in Branding Austin, Texas: As a marketing professional, you are always looking for ways to make your brand stand out. Marketers are quick to jump on the newest te...
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Is Green Marketing Right For You? Austin, Texas: It seems that more and more companies have been jumping on the “go green” bandwagon in their advertising and marketing campaigns. Ever...
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Increasing the Recycling Rate Nearly Overnight I just read a great opinion piece in the New York Times writer David Bornstein, where he discusses the million or so new jobs that can be created and...
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Buying Green Products: Green Facts vs. Green Myths Austin, Texas: As the economy shows only slight growth, many pundits are discussing that customers are cutting back on purchases and no longer wi...
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Are You Going Green Because You Want to Be Green … Or Because You Have to Be Green? Austin, Texas: I work with two main types of clients: those that are going green because they wan...
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Apple reverses course-rejoins EPEAT ratings standard Austin, Texas: Less than two days after removing themselves from EPEAT standards, Apple has done a complete 180 and has rejoined the EPEAT ...
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Choosing the Right Trade Show Tote Bag Can Help Maximize Your ROI. Austin, Texas One of the most popular promotional items for trade shows is the imprinted shopping bags. Shopping bags with y...
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Are there already too many green symbols out there in the marketplace? Austin, Texas: Proctor and Gamble is putting a lot of marketing dollars behind Good Housekeeping's Green Seals, which it ...
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Austin, Texas: Before the year started, you probably had come up with a list of resolutions that you were going to accomplish. Hopefully some of them were eco-friendly or green resolutions. Now th...
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Austin, Texas: I often get calls from my clients looking for unique ideas for direct mail programs. Recycled postcards are so ho-hum that they get tossed into the trash immediately. I am a big fa...
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Recruiting Students Through Green Marketing Austin, Texas: I often get asked what is the best way to reach high school and college students for advertising and marketing campaigns– and the a...
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Austin, Texas: Greenwashing has become so prevalent in advertising that many people stop believing most of what they read. This is good news for those marketers that are try to obfuscate the truth ...
Continue ReadingMay 18, 2012
Four Steps to Creating Your Marketing Objectives Austin, TX: Do you put more thought into your promotional items than you do determining your marketing objective? Do you even have a marketing obj...
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Austin, Texas: Here is a great article I thought I'd share about the history of recycling– as well as a simple infographic from Earth911.com. It seems that the logistics of recycling have in...
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Austin, Texas: We get asked quite often for case studies on how businesses and organizations use green promotional products to promote their services. Here is an example of a case study. OBJECTIV...
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Tips for Green Marketing Success Austin, Texas: I spoke before a marketing organization recently and somebody in the audience asked me how they can get a green reputation quickly and easily in ord...
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Austin, Texas: I hate to admit it, but it is time to get a career politician to head up the EPA. The Obama administration's top environmental official in the oil-rich South Central region has resi...
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Help support America's national parks - and do something fun and exciting with the entire family during National Park Week, April 21-29. Best of all, it is FREE. That's right. ALL 397 natio...
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Ideas to Save Earth Day for Future Generations Austin, Texas: For the past twenty or so years, Earth Day has been an important day to our company–like Christmas is to retailers. For the mon...
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Eco Marketing Solutions has over 150 different imprinted reusable tote bags for Earth Day--with Quick Ship turnaround time. Austin, Texas: Earth Day is only a month away … so I am getti...
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Austin, Texas: Last week, President Obama announced an “all of the above” energy strategy, which would include more drilling, a new look at the Keystone XL pipeline project, as well as ...
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What is the true meaning of Earth Day? Austin, Texas: I have had several of my larger clients call me to tell me that they are cutting back on Earth Day marketing this year for a variety of reason...
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Earth Day Marketing and Education- Do They Have to Be Mutually Exclusive? Austin, Texas: With Earth Day only a few months away (April 22), we are getting our yearly calls and online orders for eco...
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Product Safety and Quality Taking a Lead Role in Promotional Products Austin, Texas: In my years of experience, I can sort the buyers of promotional products into four main classifications: 1) Pr...
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Austin, Texas: Buyers of promotional products can be divided into four main categories: 1) Price is King 2) Need it Yesterday 3) Gimme the Newest, Latest & Greatest 4) Image is Everything Up u...
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The Golden Rule for Business Austin, Texas: As an organization that is practicing sustainability and promoting the green movement, you are probably feeling good about your company and about you...
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Promotional Products with Built-In Fragrances Austin, Texas: In the past few months, we have worked with several clients on unique promotional items and premiums that had built in scents as a way ...
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Austin, Texas: Since the new year has just begun, now is the ideal time to think about volunteering and helping a green non-profit organization increase awareness and help to raise much needed fund...
Continue ReadingDec 27, 2011
Austin, Texas: As the year comes to a close, it is time to take a look back at your marketing efforts to see if you met your green marketing goals. As an eco-marketing company, you must be at the ...
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Can Oil Companies Be Good Stewards of Our Land? Austin, Texas: The Wall Street Journal just reported that the U.S. Army Corps of Engineers has issued a permit on Monday to ConocoPhillips that woul...
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Austin, Texas: A few weeks back I had attended a trade show for the wholesale trade and was amazed at the number of people with banners touting “Eco-Friendly” and “Go Green”...
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Austin, Texas: The other day, in an article in the Wall Street Journal, GM announced a possible recall of the Chevy Volt for safety reasons. But what was surprising about the WSJ article was the f...
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Austin, Texas: Noted author Seth Godin wrote a blog post today talking about how a movement actually happens one person at a time. He says, “Products and services succeed one person at a tim...
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Austin, Texas: A new study, commissioned by hand dryer manufacturer Dyson, shows that its AirBlade cold air system is the most environmentally friendly way of drying hands, according to an article ...
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Austin, Texas: Many people are still buying plastic bottled water from the grocers and at Starbucks and other retailers in hopes of staying healthy. Unfortunately, only a percentage of these bottl...
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Austin, Texas: Texas is voting today on a constitutional amendment - known as Prop 8 - which would give tax breaks to landowners who take measures to conserve water and preserve water quality. Acc...
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Austin, Texas: I have written several posts over the past few years on the need for more green outreach programs to help promote environmental causes. Good news- November 15th is America Recycles ...
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The Value of Recycled Promotional Products Austin, Texas: I got a call this morning from a green marketing consultant wondering whether or not she should spend the extra money getting recycled jou...
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Austin, Texas: My home town of Austin, Texas is considering a plastic bag ban, as several other cities throughout the country have done so far. Not surprisingly, a poll sponsored by the Texas Reta...
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Austin, Texas: I have written in the past about the need for more than one day a year to educate the American public on energy conservation and sustainability. Earth Day is great, but it is too ha...
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Austin, Texas: Companies of all sizes are talking about corporate culture these days. But are your employees all on the same track? If not, how can they positively shape your brand? As more and m...
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Austin, Texas: As I watch the Republican Presidential debates over the past few weeks, I am amazed at the lack of commitment by any candidate on most major issues. Answers by all seem to be vague,...
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Going Green: An Interesting Tale Austin, Texas: I get an email the other day –which I thought was hysterical about th previous genrations understanding of “going green”. It was ...
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Custom imprinted tote bags are one of the most popular items given out a trade shows today. After all, who doesn't need an extra bag to carry around literature and samples from a trade show floor....
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Austin, Texas: As a marketer, it seems like it gets tougher and tougher to stand out from the crowd in a world of advertising, e-blasts, social media, etc. As a green company, it is just as diffic...
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Austin, Texas: Many pundits have been declaring that GREEN IS DEAD over the past year or so, as the economy falters. Recently, President Obama asked the EPA to withdraw new ozone protection laws a...
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Business should both Buy American and Go Green at the same time. They are not mutually exclusive. Austin, Texas: Marketers are constantly looking for the next “big thing” to help ...
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Austin, Texas: Nearly three years after Congress passed the original (CPSIA), President Obama has signed a separate bill modifying the controversial legislation. The amendments to the law, recently...
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Austin, Texas: College students–it's now move-in time! Students are probably the most green demographic, and helping them pack, might also rub some “green” onto parents. As we l...
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Austin, Texas: Our family took a few days to vacation in Seattle before embarking on an Alaskan cruise last week, and we were amazed at what an eco-friendly town Seattle is. Recycling stations wer...
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Austin, Texas: Marketers and the media are anxiously anticipating the release of the new FTC Green Guides, which will list the new rules for use of green marketing advertising–a sort of truth...
Continue ReadingJul 30, 2011
Austin, Texas: As the government faces an impasse over the debt ceiling, I am struck how similar this debate about the econmy is similar to certain situations that environmentalist face. It's a...
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Pain-Free Ways to Cut Your Companies' Energy Consumption Austin, Texas: The automotive industry is being required to double their fuel economy standards to 54.5 miles per gallon by 2025 in an ef...
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Austin, Texas: Today is our city's semi-annual bulk trash pickup, and it is a fantastic way of keeping trash out of the landfills. This past weekend, my neighborhood cleaned out their garages and ...
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Austin, Texas: A new study by the Brookings Institute gives a detailed study of clean jobs in America, and it shines some new light on its impact to the economy. The report shows that the clean ec...
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Data Capture or Go Green Movement? Depends on the Retailer Austin, Texas: Retailers, are you looking for an easy way to capture your customers' email addresses and go green at the same time? Well...
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Outreach: The Best Form of Marketing & Branding for a Green Company Austin, Texas: I was asked at a panel discussion recently what would be the one best way for a green marketer to increase sa...
Continue ReadingJul 11, 2011
Rather than admit to being guilty, SC Johnson settled some lawsuits last week over its green certification claims, according to an article in GreenBiz.com. This should shed a light on green certif...
Continue ReadingJul 7, 2011
Electronic waste accounts for 70 percent of the overall toxic waste currently found in landfills, according to Global Futures Foundation. In addition to valuable metals like aluminum, electronics o...
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Why Has There Been A Sudden Drop In Green Product Development This Past Year? A new study shows that green product development has been declining over the past two years. It showed that just 28...
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Austin, Texas: While at the Keep Texas Beautiful conference last week, I sat through a seminar about Green Buying, which opened up to audience participation. The most interesting cause for alarm w...
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I have been exhibiting at a Keep Texas Beautiful convention and the booth next to me is from an organization that is sponsored by the American Chemistry Council. They are promoting a fun program d...
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Global Warming. This term has been kicked around by the partisans and needs a makeover. I have thought for a while that the term “global warming” does an injustice to those who believ...
Continue ReadingJun 17, 2011
In the past few weeks, I have read over a dozen articles and blogs condemning the act of greenwashing. It seems that “the left” has declared war on the evils of greenwashing– but...
Continue ReadingJun 15, 2011
Is your organization green? I mean REALLY green? Many companies claim to be “going green”. Unfortunately, many times their actions do not match their advertising claims. Before your ...
Continue ReadingJun 14, 2011
Many green companies spend most of their advertising and marketing budgets promoting their brand, but very few of them are spending a proportionate amount of effort on outreach. With social media ...
Continue ReadingJun 7, 2011
Is This the End of Green Marketing? I have read several blogs and articles lately saying that “Green Marketing is Dead”. To paraphrase Mark Twain – Reports of green marketin...
Continue ReadingJun 3, 2011
According to a recent story by Resource Recycling, a new study out of North Carolina State University casts doubt on the environmental benefits of biodegradable materials, suggesting that as they b...
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Are you still using imprinted aluminum bottles? Do you know, that to hide the “tinny” taste, most factories add a thin composite layer to the inside to seal it up. Unfortunately, some...
Continue ReadingMay 31, 2011
As an environmentally-friendly promotional products marketer, we sell hundreds of thousands of recycled plastic water bottles, pens, lanyards, flying discs, plastic bags, memo boards and more each ...
Continue ReadingMay 24, 2011
A House of Representatives subcommittee has proposed legislation that would amend the Consumer Product Safety Improvement Act of 2008 (CPSIA). The bill would limit some of the lead limits allowabl...
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For over two years, studies have shown that most standard cash register receipts contain BPA (bisphenol A)– a product that has been banned in plastic drinkware and most other items. BPA had ...
Continue ReadingMay 16, 2011
June 8th is Canada's annual Clean Air Day, a day dedicated to celebrating environmentally-friendly activities that promote clean air and good health across Canada. What started out as a provincial...
Continue ReadingMay 5, 2011
I will be exhibiting at a waste/recycling show next week– and I have been barraged by a steady stream of emails from the organization over the past few weeks–each with a note to print o...
Continue ReadingMay 2, 2011
Green marketing messages targeting mainstream American consumers are missing the mark, according to a study released this week by consultant group OgilvyEarth. The study, “Mainstream Green...
Continue ReadingApr 27, 2011
There has been much discussion lately about packaging that green companies are using for their retail-oriented merchandise…with no end in sight. According to a recent article in GreenBiz.co...
Continue ReadingApr 27, 2011
Austin, TX: With all the fuss and hoopla surrounding the Royal Wedding, it is the imprinted promotional products that are gaining a great deal of the fuss. That's right–Royal Wedding collect...
Continue ReadingApr 26, 2011
Fifty percent of large businesses and 25 percent of their suppliers have reduced supply chain costs by managing carbon emissions, according to the Carbon Disclosure Project's 2011 Supply Chain Repo...
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I recently read an article that said that “sales of many eco-friendly household products launched around 2008 to great fanfare have fizzled over the last two years. For instance, Clorox's Gre...
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An article in Resource Recycling notes that Starbucks has released a report outlining its plans to make all of its cups reusable or recyclable by 2015, as contained in their report, Starbucks Globa...
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According to the 2011 study by OgilvyEarth, “Mainstream Green: Moving sustainability from niche to normal,” 82% of respondents said going green is “more feminine than mascu...
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Happy "Earth Awareness Month" As my clients are rushing to complete their last minute Earth Day celebrations, I am noticing that some of these organizations are running conflicting events at t...
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The United States Postal Service has just released a series of stamps that is perfect for very business, home and organization - Go Green postage stamps. Green Marketers - Be sure to use th...
Continue ReadingApr 19, 2011
I came across a great interview of consumer products maker Johnson & Johnson's Al Iannuzzi, senior director of Worldwide Health & Safety, where he was asked about greenwashing. His reply was dead ...
Continue ReadingApr 18, 2011
As a green marketer, I have talked about the need to shift away from printed catalogs–at least in the quantities that you have been printing. Think about the number of catalogs that you thro...
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Earth Day is coming…and before you know it, there will be nothing left but a memory. The real shame of Earth Day is that so many organizations and companies look it at as an isolated, one d...
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Placing QR codes on all your promotional products will help you to measure ROI. Courtesy of EcoMarketingSolutions.com As companies seek improved ways to communicate their marketing message w...
Continue ReadingApr 11, 2011
We have all seen the copy on products: Green-Friendly…. Recyclable …. Made with 30% Less Plastic …. Eco-Friendly Ad Nauseum. Consumers are getting both confused and de-sensi...
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Are airports the next building wave that will be going green? On April 9th, the 640,000-square-foot renovated Terminal 2 at San Francisco International Airport, will re-open and it will be shootin...
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Earth Day is just 2 weeks away and many marketers are still scrambling to find a last minute effort to come up with their Earth Day campaigns. In fact, my phone has been ringing off the hook for t...
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As I wrote about a few weeks back, there are way too many eco labels or certifications out there. It is an alphabet soup of meaningful and meaningless symbols and seals. Not only does this ...
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Many companies claim to be green. Some offer products that they say are “eco-friendly” without understanding what makes a promotional item truly environmentally friendly. 1) How well d...
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A recent AP story tells of a nonprofit organization called Archangel Ancient Tree Archive, which is rushing to collect genetic material from ancient redwood trees and replanting clones in hopes of ...
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This Earth Day, tens of thousands of companies will be launching a promotional campaign or marketing blitz around this one day event. Like other recent “holidays”, such a Breast Cancer ...
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In response to Coca-Cola's PlantBottle, Pepsi says its will be completely derived from plants, according to an article in GreenBiz.com. However,unlike Coke's bottle, which is only 30 percent plant...
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I just received a press release about an organization called the EcoChamber, which claims to be “the global green chamber of commerce”. They say that they have “more than 1,100 gl...
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Environment America released an estimate of the clean energy jobs supported in the solar and wind industries last year by a federal renewable energy grant program, according to SustainableBusiness....
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Looking for a unique way to promote your green business? One of the simplest ways is to get a car wrap done that promotes your company. Everyone in your community will eventually see your message ...
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Looking for a unique Earth Day promotion that doesn't cost you a single penny? Well, the Dallas Mavericks have gone outside the box and have found a way with their 3rd Annual Electronics Recycling...
Continue ReadingMar 22, 2011
I just read two interesting blog posts that I'd like to share with my readers. According to business guru Seth Godin, for every person killed by nuclear power generation, 4,000 die due to coal, ad...
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For those organizations and businesses that are planning Earth Day celebrations this April, it might be time to familiarize yourself with some of the Federal Trade Commission's proposed revisions t...
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In the aftermath of the horrific disaster of the Japanese earthquakes and tsunamis, Japan's nuclear plant fires have made the possibility of exposed rods a reality and radiation levels have been re...
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Earth Day promotional mugs I get several emails each week asking me to explain some Earth Day marketing ideas or promotions in more detail, so that they can be more “out-of-the-box&rdq...
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Happy Earth Day To You.... Ok…so Earth Day is almost here, have you finalized your Earth Day marketing plans or is Earth Day going to sneak up on you again this year? Take a deep breat...
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As unrest in the Middle East spreads from Tunisia to Egypt and so on, America's foreign oil supply will become threatened. The price of oil has risen dramatically in the past few weeks. Already in...
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Last week, at the World Economic Forum in Davos, Switzerland, participants were asked if they want to go paperless at the time of registration. If so, they were given a small USB flash drive instea...
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OK.. even though I have been living in Texas for over 33 years, Texas does not have the best reputation when it comes to environmental awareness and environmental regulation. However, I am pleased...
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Countdown to Earth Day Promotion Ideas Countdown to Your Earth Day Promotion: Part 1 of 4 Earth Day falls on April 22nd every year, and many of my clients wait until the first week in April t...
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Earth Day Marketing Ideas Countdown to Your Earth Day Promotion: Determining Your Plan of Action (Part 2 of 4) In the first part of this Earth Day series, we discussed the need to determine ...
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Countdown to Earth Day Promotion Ideas: Marketing to Adults Countdown to Your Earth Day Promotion: Marketing to Adults (Part 4 of 4) Choosing the Right Gift for Your Earth Day Promotion: Mark...
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Countdown to Earth Day Promotion Ideas: Marketing to Children Countdown to Your Earth Day Promotion (Part 3 of 4) Choosing the Right Gift for Your Earth Day Promotion: Earth Day Items for Chi...
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There is still a lot of talk over whether or not people are willing to pay more for green products. Well, I think a new study released today has just answered this question, and the results might s...
Continue ReadingDec 31, 2010
As we begin a new year, I wanted to take the time to offer some of my favorite motivational quotes. Hopefully they might be helpful in motivating you to a successful new year. “Good, better,...
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Every time this year, we all start thinking about our New Year's resolutions. Last year, my diet lasted through January 3rd-which was a day longer than the previous year. Maybe my willpower is get...
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52 percent of General Motors facilities worldwide are now landfill free, meaning that all waste generated from their normal operations is reused, recycled or converted into energy, according to a s...
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So… you claim to be a green company. Is that so? How? What makes you so green? If you are going green and promoting that fact to your clients, why should your clients and prospects believe ...
Continue ReadingDec 8, 2010
According to a recent article in the Green Computing blog, American companies are exporting their e-waste to Asia - either for recycling, or possibly for dumping. One company alone in California, ...
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Americans recycled a record 2.5 billion pounds of plastic bottles in 2009, up by 46 million pounds from the previous year, although rates for individual plastics have been slow to recover from the ...
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The Christmas season is now upon us. Glad Tidings. Holiday Cheer. Mistletoe. Presents. Family. Christmas Tree/Menorah. Egg Nog. As a green marketer, what are you doing to show your comm...
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Brown University, Dickinson College, Luther College, University of Minnesota and Oberlin College are the top ranking green colleges, according to a new survey from the Sustainable Endowments Instit...
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Santa's Bringing Employees Gift Cards for Christmas New corporate gift-giving survey says clients are getting food and drink in their stockings A new survey from Successful Promotions magazine sa...
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Kudos for Los Angeles for passing an ordinance that bans supermarkets, convenience stores and pharmacies from giving customers single-use plastic bags. The new LA County law, which also requires s...
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This Veteran's Day, as we hear the media talk of “honoring our troops” and “remembering how veterans have died for our freedom”, now is the time to reflect on one of the mos...
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There has been much discussion over the past few years about “green jobs” in the new economy. According to the group, Friends of the Earth, if the UK set a higher recycling target, 50,...
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As the year 2010 winds down, now is the time to thank your valued customers, employees and volunteers who have helped you to achieve success and to stay competitive. Eco Marketing Solutions has pu...
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The USGBC's Building Performance Partnership (BPP) is now open to all current whole-building LEED-certified commercial and residential projects. The program was announced last summer and is meant t...
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On Tuesday, the White House announced that they are lifting the controversial moratorium on deep-water oil drilling. Interior Secretary Ken Salazar said in a statement that drilling in waters deep...
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The FTC has made some of their proposed revisions to the Federal Trade Commission's Green Guides, which are a set of guidelines aimed at clearing up confusion since its last update in 1998. These ...
Continue ReadingSep 20, 2010
Kudos to eBay for introducing its shipper box that is supposed to be reused, sent from eBay seller to buyers, and then sent further along, until the end of its useful life. Made of 100% FSC-certif...
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Although the California Senate voted to reject the planned ban of plastic bags from grocery, drug and certain convenience stores, that doesn't mean that retailers should not be encouraging their us...
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According to an article in GreenBiz.com, Burger King has become the latest company to stop buying palm oil from an embattled Indonesian company its critics accuse of deforestation. Burger King...
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It has been reported that ULC Standards has acquired TerraChoice, the managers of Canada's EcoLogo program. This consolidation might make it easier for consumers to differentiate between green clai...
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GE has announced the closure of their last U.S. incandescent light bulb factory, which was located in Lexington, KY. This is mostly due to new federal legislation calls for a switch to energy-effi...
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Sustainability has become a key selling point in many industries, including the real estate industry. One way that a real estate broker has set herself apart from others is through strategic market...
Continue ReadingAug 24, 2010
According to an article in Advertising Age, the Federal Trade Commission is planning to introduce a new set of so-called Green Guides that are used by the FTC to guide enforcement of existing laws....
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I just saw this website that had a fascinating presentation on the history of the planet's climate changes ..and what the future may hold. It is a interesting and interactive site based on 40 poss...
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The winner of a competition sponsored by Starbucks to gather ideas for reducing non-recyclable paper cup use isn't even a cup at all, but a concept for encouraging customers to bring their own cups...
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As companies are becoming more green, the next phase is trying to quantify exactly how much energy is being used in the processing, manufacturing and distribution of their products. A new tool dev...
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An excellent article, From Seed to Shirt, an industry magazine, which described in detail how organic cotton clothing is made. The article describes how organic cotton is grown, harvested, processe...
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Although BP advertising, like the one online at WSJ.com tries to portray the company as fighting 24 hours a day to clean up their oil spill mess, WSJ.com points out today that BP's incoming chief e...
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American citizens are becoming more worried with the environment. The growth in this number is evident in the 1.4 million members and supporters of the most popular and oldest non-profit green orga...
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Budgets and hiring in corporate environmental departments are on the rise. Those are core findings of the twice-annual “Green and the Economy” survey, conducted by GreenBiz Intelligence...
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While various businesses are resorting to sustainable manufacturing and are taking many CSR plans progress is falling way short of the challenges of change in climate, energy security and dearth of...
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Sofia Ribeiro, Founder and co-owner of Kiwano Marketing, mentions that in order to be a sustainable business, an organization needs to integrate its beliefs in three main areas: planet, people, pro...
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Electrolux is raising awareness of plastic waste in the oceans by putting plastic collected from waters around the world into some of their vacuum cleaners. In their new initiative, known as Vac F...
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If you haven't seen the documentary, Dirt! The Movie yet, now is a great time so you can get an eye-opening understanding of how dirt forms a protective skin around the planet. It tells the story o...
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It looks like California may be the first state to ban plastic bags. Many cities already have similar ordinances and the trend is pointing toward more states banning plastic bags in order to reduce...
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As a green organization, what are you doing to reduce your energy consumption? According to the U.S. Department of Energy, in the commercial sector, energy consumption is broken down the largest p...
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Gardening has fast become one of the biggest forms of recreation for Americans, especially since First Lady Michelle Obama has been speaking out and encouraging more people to plant more gardens. A...
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I was at an environmental trade show today and was surprised at the number of “non-green” giveaways that were being handed out at the booths. Plastic light up yoyos, imprinted plastic p...
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Do you continue to use printed catalogs and flyers? Do you print the same number of catalogs each year - regardless of the trend away from print media? If so, it is time to consider a few thoughts...
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Instead of celebrating Earth Day once a year, let's try to make it a daily event. Here are some ideas that anyone can use to make this a greener planet: • Think of ways you can reduce your...
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Earth Day is April 22 Earth Day is on April 22 - and this year marks the 40th anniversary of this popular and fast-growing holiday. What is your company doing to promote and celebrate this ev...
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It has been reported that an Oregon plastics-to-oil company Plas2Fuel has announced plans to build a plant in the Portland suburb of Tigard by the end of 2010. They claim that this plant will be a...
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With so much heated rhetoric in Congress about Health Care, I don't think the White House will take up any additional major undertakings for a long time, especially global warming. It just is not s...
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According to a recent study, Toyota and BMW use their economic, environmental and social resources more efficiently than other worldwide automakers, with US manufacturers still lagging behind. The...
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The US EPA estimates that as much as 30% of the energy consumed in office buildings is wasted. This suggests a significant opportunity for energy use reduction, cost savings, and the mitigation of ...
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In one of my previous posts, I had mentioned the five steps to starting a Go Green program at any office. One of the first steps is choosing a Green Team Leader. In future posts, I will cover each ...
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The US Environmental Protection Agency announced that greenhouse gases are a danger to public health and welfare in a decision that should eventually lead to new emissions regulations. The so-call...
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Because I have been working with hundreds of companies that have implemented “go green” campaigns over the past few years, I often wonder how to quantify the effectiveness of these prog...
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More and more businesses and organizations are choosing to “go green” these days. Once that decision is made, it is important to get this initiative off on the right foot in ord...
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At a recent panel discussion at which I was a part of, questions seemed to keep popping up about how to get employees on board for a “go green” initiative. Some of the human resource d...
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I recently came across a website with a new tool: Carbon Capture Report, that I thought my readers would want to learn more about. This service is created by the University of Illinois. The Carbon...
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In a recent article on Greener Computing's blog titled, E-Waste Pops Back Onto the Nation's Radar, author Matthew Wheeland notes the recent rise in e-waste news across the globe. The article menti...
Continue ReadingNov 18, 2009
The state of Texas is going green. My home state of Texas seems to be an ecological paradox. According to official statistics, Texas produces more CO2 than any other state –and even coun...
Continue ReadingNov 16, 2009
Because I have been working with hundreds of companies that have implemented “go green” campaigns over the past few years, I often wonder how to quantify the effectiveness of these prog...
Continue ReadingOct 27, 2009
America Recycles Day (ARD), November 15, is the only nationally recognized day dedicated to encouraging Americans to recycle and to buy recycled products. According to their website, AmericaRecycl...
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In the past few days, many major companies have dropped their memberships in the US Chamber of Commerce because they feel the trade organization is out of touch with reality about cap and trade pol...
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Companies of all sizes are mandating that they “go green” and are trying to become a responsible corporate citizens by reducing their carbon footprint. However, as I attend and exhibit ...
Continue ReadingSep 8, 2009
Sports bottles have become a very popular promotional product for trade shows, employee on-boarding programs and for employee gifts, as they reduce the need for water bottles. Imprinted stainless...
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Every year, about 300 million tires are disposed of in this country, with nearly ten percent ending up in landfills. Thirty-five states have tire fees that aid in recycling efforts and in public aw...
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Most analysts would agree that the Cash for Clunkers program for old cars was a success in terms of stimulating new car sales and in removing gas guzzlers from the road. Government estimates put th...
Continue ReadingJul 30, 2009
Earlier this spring, President Barack Obama ordered his cabinet secretaries to find $100 million in budget cuts for the current fiscal year, to show that the government was serious about belt-tight...
Continue ReadingJul 22, 2009
It was recently announced that Wal-Mart is requiring its suppliers to measure the environmental cost of making their products so Wal-Mart can calculate and post an eco-rating for each item. Since ...
Continue ReadingJul 14, 2009
Bamboo is currently being used in thousands of products right now in major mainstream retail stores-including Wal-Mart, Target and JCPenney. A few years ago, there were only a handful of products a...
Continue ReadingJun 11, 2009
According to a June 11th story by Kirk Ladendorf of the daily newspaper, AMERICAN-STATESMAN, Texas has become a leader in creating jobs tied to clean energy. Pew Charitable Trusts researchers coun...
Continue ReadingJun 11, 2009
According to the AP news wires, the World Health Organization has told its member nations it is declaring an H1N1 flu pandemic - the first in 41 years. According to the report: “The move cam...
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In order to become a greener organization, many companies are debating whether or not they need to produce a print catalog - or whether to become 100 percent digital. Although every industry is di...
Continue ReadingMay 30, 2009
As energy prices begin to creep up again, one would think that Americans would be looking for simple, “no-brainer” ideas to reduce their consumption. One of the easiest ways to cut ele...
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Companies of all sizes use promotional products, also known as advertising specialties, gimmes, tschotchkes and swag. But have you ever thought about the impact on your brand that a simple imprinte...
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Green perceptions are greater than reality, according to new research findings from the Earthsense Eco-Insights Survey on how consumers perceive corporate environmental responsibility. Findings are...
Continue ReadingApr 28, 2009
Earth Day came and went quickly this year. It was fun. It generated a ton of media attention and interest all across the world. But let's face it–a one day celebration for honoring the plane...
Continue ReadingApr 22, 2009
Do you ever stop and think before you print out a document how many trees were destroyed in the making of the paper? I read some startling facts the other day from various sources, which noted tha...
Continue ReadingApr 14, 2009
Earth Day is 39 years old this year. What started out as a hippie, feel-good, Utopian idea has turned into a global event. Earth Day is celebrated by all walks of life–including individuals, ...
Continue ReadingApr 7, 2009
Earth Day is only two weeks away. What are you doing to promote your business or organization? If you have completely forgotten about Earth Day (April 22) – or are scrambling to find a repla...
Continue ReadingMar 23, 2009
The risk that President Barack Obama's plans to promote “green jobs” could bog down amid local and state opposition to the transmission lines, windmills and other clean energy hardware ...
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As the economy continues to be in recession mode, consumers have been tightening their belts (and purse strings) –forgoing vacations, automobile and big screen TV purchases–and generall...
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Earth Day will be celebrating its 39th anniversary on April 22nd and many companies are using this special day to kick off their green marketing program initiatives. Earth Day 2009 will be getting...
Continue ReadingMar 13, 2009
These days, customers are running more green-friendly promotional, advertising and marketing campaigns. Going green has become a priority for many companies that are turning to organic, green and b...
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The third anniversary of Earth Hour will be here soon. Earth Hour will occur at 8:30 pm - 9:30 pm (your local time) on Saturday, March 28, 2009. During this hour, people around the globe are encou...
Continue ReadingMar 2, 2009
Earth Day is just around the corner (April 22nd) and companies keep asking for me for the best item to give away for that event. Although I sell tons of eco tote bags, biodegradable sports bottles...
Continue ReadingMar 2, 2009
Earth Day is on April 22nd and companies keep asking for me for the best item to give away for that event. Although I sell tens of thousands of eco tote bags, biodegradable sports bottles, and ite...
Continue ReadingFeb 26, 2009
According to a new article by the Wall Street Journal online magazine, President Obama is planning to cap the emissions of greenhouse gases, forcing companies that pollute to purchase permits for e...
Continue ReadingJan 31, 2009
I came across an interesting website the other day that I thought my readers would find interesting, the Earth Day Network. According to the site, through the Earth Day Network (EDN) “activi...
Continue ReadingJan 20, 2009
The US Department of Energy has recently updated its general information site called Tax Breaks for Businesses, Utilities, and Governments. There are huge savings available for both commercial acc...
Continue ReadingJan 19, 2009
Many businesses are now taking advantage of a new tax incentive vehicle, known as demand response. According a recent article entitled How to Take Charge, Rack Up Revenue, Earn Incentives and Whit...
Continue ReadingJan 9, 2009
April 22 will mark Earth Day, an annual event celebrated around the world as the greenest of holidays. Established in 1970, it was created to call attention to the environment. Earth Day coverage ...
Continue ReadingJan 9, 2009
Earth Day Promotions April 22, 2011 will mark the 41st anniversary of Earth Day, an annual event celebrated around the world as the greenest of holidays. Established in 1970, it was created to ...
Continue ReadingJan 6, 2009
Business people who spend money on advertising and marketing will be surprised to learn that advertising one's name on a reusable tote bag is over 15 times less expensive per impression than any ot...
Continue ReadingJan 2, 2009
Changing people's recycling habits can take many years, since people have different “levels of greenness”. As I had discussed in my article, “Are all consumers ready to 'go green'...
Continue ReadingDec 30, 2008
Who would have thought-the water bottle as a status symbol? You see the ubiquitous water bottles everywhere. Bottled water, from such exotic lands as France, the Fiji Islands and even “water ...
Continue ReadingDec 22, 2008
According to a recent press release, Dell is implementing a plan to modify their computer packaging in hopes of eliminating approximately 20 million pounds of packaging material over the next four ...
Continue ReadingNov 29, 2008
According to an article in ClimateBiz, such firms as Nike, Starbucks, Sun Microsystems, Levi Strauss & Co. and The Timberland Co. have created a organization, called Business for Innovative Climate...
Continue ReadingNov 19, 2008
According to an article by William Yardley in the New York Times, flame retardant sprayed from planes to help steer fires away from populated areas may be harmful to the environment. One group, whi...
Continue ReadingNov 17, 2008
Since the price of oil has dropped over 50% in the past year, what effect will it have on the alternative energy industry as a whole? With cheap oil available, the public outcry has calmed for new...
Continue ReadingNov 17, 2008
New Yorkers will be ringing the new year this winter to a green-friendly billboard at Times Square. That's right, Times Square, known for its glitzy lighted billboards, will be featuring its first ...
Continue ReadingNov 1, 2008
Imprinted advertising specialties are ideal low cost promotional gifts for prospects, employees and clients. When used properly, promotional products can keep your name in front of your prospects w...
Continue ReadingOct 16, 2008
Finally, in the waning months of the Bush Administration, the EPA is slashing the amount of lead allowed in the nation's air by 90 percent. Has the Environmental Protection Agency suddenly turned e...
Continue ReadingOct 15, 2008
When it comes to environmentally friendly trade show give-aways, few items give more bang for the buck than imprinted tote bags. Trade show attendees are constantly looking for quality bags to ...
Continue ReadingOct 15, 2008
Reusable Tote Bags Are Ideal for Trade Shows and Conventions When it comes to environmentally friendly trade show give-aways, few items give more bang for the buck than imprinted tote bags. Tr...
Continue ReadingOct 13, 2008
From time to time a like to comment and report on companies that are promoting green products or services. I came across a website the other day called Avego.com, that is a ride-share program that ...
Continue ReadingOct 7, 2008
Forget about the United States as the hub of the solar powered technology future, as Mexico is seeking to become a leader in this competitive industry. A $250 million project named Silicon Border S...
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“The Regional Greenhouse Gas Initiative (RGGI) is the first mandatory, market-based effort in the United States to reduce greenhouse gas emissions. Ten Northeastern and Mid-Atlantic states wi...
Continue ReadingSep 30, 2008
Over the past 24 years, I have helped thousands of companies in selecting their holiday and corporate gifts. Some have told me to “just buy what you think people want-under $50”– ...
Continue ReadingSep 25, 2008
Austin, Texas has just announced a new project, named the Pecan Street Project, which is designed to “bring great minds of clean energy - and the money and jobs that come with them - to Austi...
Continue ReadingSep 25, 2008
Marketing Tips to Attract More Trade Show Visitors (Part One of a Three Part Series) One of the biggest hurdles my clients' face is in proper trade show marketing. A trade show can easily cos...
Continue ReadingSep 25, 2008
Tips to Improve ROI at Upcoming trade Shows (Part 2 of 3) The day you have marked on the calendar is here. Today is the first day of the trade show you have planned for over the past few mont...
Continue ReadingSep 25, 2008
Trade Show Marketing Ideas to Help Maximize ROI (Part 3 of a 3 Part Series) In this third and final segment on trade show marketing ideas, I will address ideas to help improve your trade show...
Continue ReadingSep 24, 2008
A study released last week by the Journal of the American Medical Association suggested a new concern about BPA, or bisphenol-A, especially in drinkware. Because of the possible public health imp...
Continue ReadingSep 22, 2008
BPA-Free Drinkware by EcoMarketingSolutions.com A study released last week by the Journal of the American Medical Association suggested a new concern about BPA, or bisphenol-A, especially in d...
Continue ReadingSep 13, 2008
(Part 3 of a 3 Part Series) In this third and final segment on trade show marketing ideas, I will address ideas to help improve your trade show results through proven post-show follow up. I am sti...
Continue ReadingSep 10, 2008
(Part 2 of 3) The day you have marked on the calendar is here. Today is the first day of the trade show you have planned for over the past few months. You've lost sleep, spent time at Kinko's the ...
Continue ReadingSep 8, 2008
(Part One of a Three Part Series) One of the biggest hurdles my clients' face is in proper trade show marketing. A trade show can easily cost from $10,000 for a basic 10 foot by 10 foot booth, wit...
Continue ReadingSep 2, 2008
Incentives have been used for decades to get people to open up a savings account, use a particular airline or hotel and to apply for credit cards, for example. So why shouldn't incentive programs ...
Continue ReadingAug 27, 2008
As people are becoming more environmentally-conscious, what you give and how you wrap your presents can have a major impact on the planet's eco-systems. By reducing waste and encouraging recycling ...
Continue ReadingAug 25, 2008
Companies of all sizes and across the entire business spectrum are trying to “go green” at an amazing speed. Some do it for personal reasons, some do it out of corporate social responsi...
Continue ReadingAug 22, 2008
Thank goodness for Global Warming and the melting ice caps. Now, because of melting ice caps in Alaska's Arctic regions, oil tankers, fishing vessels and even cruise ships are able to “ventur...
Continue ReadingAug 12, 2008
The word “sustainability” is used a great deal these days, without any clear or complete definition. In fact, the meaning is rather ambiguous, at best. Probably the most recognized def...
Continue ReadingAug 4, 2008
In my discussions over the years with clients, one question seems to pop up more than any other: Are Americans willing to pay more for environmentally-friendly products? For the segment of the pop...
Continue ReadingJun 27, 2008
Is God an environmentalist? Does Scripture teach the need for environmental stewardship? Why are churches going green and preaching the “green gospel”. Well, more than ever, churches, ...
Continue ReadingJun 19, 2008
Is Going Green Good Enough Anymore? Advanced Micro Devices Inc. was planning to open a $270 million campus in Oak Hill, Texas on some environmentally sensitive land. In 2005, in order to help get...
Continue ReadingJun 19, 2008
Green Marketing has become a popular term for many companies trying to promote themselves as green-friendly, or eco-friendly. My blog will look into the news stories from local and national media t...
Continue ReadingJun 12, 2008
Eco Marketing Solutions takes an environmental and socially conscious approach to promotional products. Our carefully selected products are either biodegradable, organic, made from recycled or s...
Continue ReadingFeb 26, 2020
Selecting everyday use wheat products, like straws can have a substantial impact on Earth and winning client retention. Many household and beauty brands have finally been outed for their t...
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