Green Marketing: Yes, Consumers Still Want To Buy Green Products
Buying Green Products: Green Facts vs. Green Myths
Austin, Texas: As the economy shows only slight growth, many pundits are discussing that customers are cutting back on purchases and no longer willing to “go green”.
Nothing can be further from the truth.
In the comprehensive 2011 ImagePower Green Brands Survey, one of the largest global consumer surveys, I see two major points worth discussing:
1) 75% of respondents said they believe it is important to buy from green companies.
2) Only 20% of consumers are willing to pay more for a green product.
Bottom line, if you can offer green products at competitive prices, you will appeal to the majority of your customers.
Luckily, as consumer demand for green, eco-friendly products has increased over the past decade, wholesale prices are dropped substantially.
Products made from recycled materials, bamboo, and biodegradable materials have all decreased over the past few years.
We have recycled tote bags that are costing me 20% less than in 2007 and same holds true for recycled T-shirts, biodegradable sports bottles, pens and other green promotional items.
How about you?
Are you becoming a green company?
Have you looked at your wholesale prices for eco-friendly alternatives to your current products?
Adding green products to your mix is definitely worth another look.
Prices have most likely come down from where they were as more customers are demanding green products.
Talk to your suppliers — as you can increase sales and gain market share by offering eco-friendly items at competitive prices.
There is still tremendous demand for green products.
Most are not willing to pay a “green premium”.
But a large majority of your customers would prefer a green alternative.
Keep prices low and watch your sales grow.
