Custom Drinkware: Promote Hydration AND Your Brand This Summer

Jul 24

Hydration is vital, helping with everything from temperature regulation and waste removal to brain function and skin health. It’s especially important during the summer, as our bodies dehydra...

10 Eco-Friendly Promotional Products to Elevate Your Pride Day Celebrations

May 13

Pride festivals, events, and parades are not just celebrations of love and diversity but also opportunities to promote sustainability and eco-consciousness. Incorporating eco-friendly promotional p...

Leaving a Lasting Impression: 10 Unique Promotional Products Under $10

May 06

In the world of business and networking, making a memorable impression is invaluable. Whether you're attending a trade show, a corporate event, or simply connecting with potential clients, having a...

10 Best Eco-Friendly Promo Products Under $20: Elevate Your Brand Responsibly At Your Next Event

Apr 25

In a world where sustainability is increasingly top of mind, eco-friendly promotional products are gaining traction as effective tools for marketing, customer loyalty, and brand recognition. Not on...

Elevate Your Brand at Summer Events with Custom-Printed Swag

Apr 19

As the sun shines brighter and the temperatures rise, it's time to gear up for summer events, tradeshows, pool parties, and beach clubs with custom printed promotional swag that exudes both style a...

10 Eco-Friendly Kitchen Promotional Products to Boost Your Brand and Sales

Mar 05

In a world where sustainability is becoming increasingly important, businesses are embracing eco-friendly promotional products to not only promote their brands but also contribute to a greener futu...

Beyond Paper Straws: Sustainable Alternatives That Sip in Style

Feb 16

As the world becomes more environmentally conscious, the battle against single-use plastics has brought paper straws into the spotlight. While their intentions are commendable, eco-friendly paper s...

Embrace Sustainability: 10 Last-Minute Eco-Friendly Giveaways for Earth Day Events

Feb 12

As Earth Day approaches, there's no better time to celebrate sustainability and eco-conscious living. Whether you're planning an Earth Day event or looking for last-minute giveaways, embracing sust...

10 Last-Minute Eco-Friendly Promotional Products for Your Next Marketing Campaign

Feb 05

In the world of marketing and brand promotion, innovation is key. An effective way to make a memorable impression on your audience is through eco-friendly promotional products. Not only do these it...

Powering Sales and Attracting Clients: 5 Ways to Utilize Solar Power Banks

Jan 29

In today's competitive business landscape, companies are always on the lookout for innovative ways to increase sales and attract new clients and top talent. One such innovation that has been gainin...

Green Marketing in 2024: Embracing Eco-Friendly Promotional Trends

Jan 25

In the dynamic landscape of 2024, the surge in demand for eco-friendly promotional products reflects a profound shift towards sustainable practices. Businesses and consumers are increasingly recogn...

Custom Plants To Send To Clients & Give To Employees

Jan 09

One of our top-selling promotional products is plants, and in honor of National Houseplant Appreciation Day tomorrow, we wanted to show you some of the different types of custom plants we offer. ...

10 Creative Ways to Use Collapsible Cups and Travel Mugs for Promotional Swag

Nov 21, 2023

Promotional merchandise has long been a powerful tool for attracting clients and increasing sales. When it comes to outdoor travel groups, athleisure apparel brands, and glamping accessories, the k...

Seating Solutions: The 5 Best Foldable Portable Chairs for Outdoor Events, Beach Resorts, Camping Trips, and Golf Tournaments

Nov 13, 2023

When it comes to outdoor events, beach resorts, camping trips, and golf tournaments, comfortable seating is essential for enjoying the experience to the fullest. Portable chairs have become a stapl...

The 5 Best Portable Coffee Makers and Accessories for Coffee-Loving Nature Enthusiasts

Nov 08, 2023

For avid nature lovers and hiking groups, there's nothing quite like the serenity of a morning in the wilderness, accompanied by the rich aroma of freshly brewed coffee. However, brewing a perfect ...

10 Last-Minute Custom-Printed Eco-Friendly Christmas Gifts for Clean Energy Companies

Nov 02, 2023

The holiday season is a time of joy, giving, and spreading goodwill. For clean energy companies, it's an opportunity to reinforce their commitment to sustainability and promote eco-conscious practi...

Unlocking Success in Real Estate: 10 Eco-Friendly Promotional Products to Thank Clients and Attract New Ones

Oct 18, 2023

In the dynamic world of real estate, fostering strong client relationships and attracting new clients are paramount to success. Real estate professionals understand the value of gratitude and perso...

Sock it to Success: 10 Reasons Why Custom Recycled Socks Are a Great ROI for Branding and Business Growth

Oct 05, 2023

When it comes to promotional merchandise, custom socks made from recycled materials might not be the first thing that comes to mind. However, these seemingly humble accessories have proven to be a ...

10 Ways To Promote Your Brand With Custom-Printed Plants

Sep 11, 2023

Get in front of your target audience with branded plants! From social media and press mentions to trade shows and print ads, there are endless opportunities out there, when it comes to marketin...

15 Best Eco-Friendly Promo Items for Your Next Outdoor Music Festival

Aug 10, 2023

From Coachella and beyond, outdoor music festivals bring people together to enjoy live music, beautiful surroundings, and a sense of community. As the world becomes increasingly conscious of sustai...

Sustainable Sips: The 10 Best Eco-Friendly Barware & Drinkware Items for Liquor Brands

Aug 02, 2023

As the world embraces sustainability, liquor brands are seeking eco-friendly alternatives to traditional barware and drinkware. Embracing eco-conscious practices not only reduces environmental impa...

10 Eco Client Thank You Gifts For Luxury Car Dealerships

Jul 27, 2023

Those in the luxury automobile industry can take business to the next level with custom thank you gifts for clients. These can be upscale, useful items that show appreciation, as well as show off y...

New Trends in Custom Printed Promotional Pens: Boost Sales and Foster Customer Loyalty

Jul 21, 2023

Brands can boost business by turning to trendy pens that are customized with logos and made from sustainable materials. In today's competitive business landscape, standing out from the crowd is...

Creative Ways Brands Can Use Recycled Bamboo and Wheat Fiber Sunglasses to Boost Sales

Jul 13, 2023

In recent years, sustainable and eco-friendly products have gained significant popularity among consumers. One such product is sunglasses made from recycled bamboo and wheat fiber. These sunglasses...

10 Eco-Friendly Gifts For Beach Resorts & Hotels

Apr 13, 2023

Your target audience is gearing up for summer travel. Appeal to it with branded gear that enhances beach trips and hotel holidays. Spring is here, summer is upon us, and people are heading off ...

Marketing With Cork: 10 Benefits Of This Sustainable Material

Mar 14, 2023

Due to its versatility and sustainability, cork can be utilized in so many ways–even advertising your brand! Cork is an incredibly versatile material that is used in a wide variety of app...

3 Reasons To Promote Brands With Wheat Straw Products

Mar 09, 2023

This material – a go-to replacement for plastic – makes for environmentally friendly marketing. One of the most popular plastic alternatives is wheat straw, which is essentially wha...

Last-Minute Drinkware Gift Ideas: 5 Best-Selling Bamboo Tumblers

Nov 03, 2022

Reusable drinkware is handy, is good for the environment, and can be personalized, making it a win-win-win idea during the holiday season! It’s November, meaning it will soon be time to e...

Last-Minute Eco-Friendly Gift Ideas: 5 Best-Selling Cutlery Sets

Nov 03, 2022

Custom-printed reusable utensils are great for on-the-go use AND for the environment! In a world of single-use plastic, brands should try and encourage reducing, reusing, and recycling as much ...

New Eco-Friendly Corporate Gift Ideas for Employee Appreciation in 2022

Feb 21, 2022

As we move into 2022, the global expectation for eco-friendly products and sustainable business only grows stronger and more impassioned. Consumers and employees alike are continuing to shift their...

WHEAT ALL BOUT IT – The newest sustainable material for promotional products!

Apr 29, 2021

We have all heard of recycled polyethylene terephthalate (rPET), and recycled bamboo fiber, but have you ever heard of wheat straw before? Wheat is the newest sustainable material that is now bein...

Eco-Friendly gifts just in time for Earth Day!

Feb 25, 2021

With Earth Day right around the corner, now is the time to plan how you'll be celebrating our Planet on her big day if you haven't done so already! For the last 50 years, Earth Day has been celeb...

5 Easy Ways to Make Your Home Office Eco-Friendly

Jan 06, 2021

Although working from home may be tiresome, it helps lessen the environmental footprint your company is making. However, we can all do more to help the planet on our own terms during this Pandemic....

5 Simple Ways to Make Your Kitchen More Sustainable

Dec 14, 2020

If you're anything like me, you've been in the kitchen cooking and baking up a storm and pretending you're on your way to becoming the next Top Chef. While that clearly won't be my future career pa...

5 Eco Gifts For The Holiday Season

Nov 24, 2020

Give a sustainable, custom-printed and handy gift in 2020! Exchanging presents is a normal part of the holiday season, including for businesses and organizations. Bosses give to employees, bran...

4 Reasons Succulents Have Become The Hottest Trending Green Promo Item

Nov 17, 2020

Turn to these plants to show appreciation for your team or customers, to boost your brand and to add some style to the office! Succulents are drought-resistant plants that come in an array of s...

Cottagecore: What It Is & How Your Brand Can Get In On It

Oct 13, 2020

The five promotional products listed here are all nods to this current trend, full of natural and comfortable details. Recently, a certain aesthetic has been trending: Cottagecore. As its name...

5 Must-Have Sustainable Items For School

Sep 17, 2020

These high-quality, custom-printed and environmentally friendly gifts can hopefully help make this time a little brighter and easier. School may look a little different this year, but students...

5 Best-Selling Eco-Friendly Promotional Gifts

Sep 09, 2020

Brands can appeal to many with imprinted products that are good for/kind to Mother Earth! Promotional products can be given to fans, employees, customers, investors, followers, clients and beyo...

Employee Appreciation: Branded Gifts To Give During The Pandemic

Aug 05, 2020

Recognizing professionals, especially in the midst of the coronavirus, can lead to more productivity, positive attitudes and better business overall. For brands, COVID-19 has brought about cha...

What’s Needed To Return To School Safely During The COVID-19 Pandemic

Jul 24, 2020

While the start of school will look different this year, parents, students, teachers and faculty members should stock up on PPE, in order to help fight the spread of the coronavirus. This Reus...

Eco-Friendly Back-To-School Essentials

Apr 23, 2020

Keep spirits high through the coronavirus pandemic by gifting students with high-quality and eco-friendly school supplies! While students are at home trying to keep up with their online curricu...

New Recycled Cutlery and Utensil Sets

Apr 22, 2020

Eco Marketing Solutions has just added more recycled and eco-friendly cutlery and eating utensils-- all that can feature your logo and message. Help your customers promote an eco-friendly lifestyl...

6 Promo Items For A More Sustainable Summer

Apr 14, 2020

Promote summer fun, sustainability and your brand with fun and useful items like these! Before we know it, summer will be here, and your brand needs to be thinking about promotional products fo...

Work From Home: 5 Items To Make It Greener

Apr 03, 2020

Encourage efficient business—and sustainability!—with useful and thoughtful tools employees can use while working remotely. Due to the novel coronavirus, many people must now work f...

Make An Impact With CamelBak Bottles

Mar 03, 2020

These well-known and high-quality reusable bottles can show off your brand and help protect Mother Earth! A reusable water bottle is a smart item to own. It can help save the earth and save som...

Win-Win with Wheat Promotional Products

Feb 26, 2020

Selecting everyday use wheat products, like straws can have a substantial impact on Earth and winning client retention. Many household and beauty brands have finally been outed for their toxic ...

Show Off Your Brand Through Decals

Feb 19, 2020

Iconic companies are known for their recognizable logos, and your business/organization, too, can be put on display by turning to decal water bottles. The Target bullseye. The apple on iPhones....

Personalized Succulents

Feb 05, 2020

A stylish and sustainable idea for promoting your message would be to say it with succulents! A national gardening report concluded that six million people in the U.S. had recently turned to ga...

Tips For Going Green In The Office & Beyond

Jan 13, 2020

More consumers are selecting eco-friendly brands, meaning now, more than ever, companies and organizations should be making sustainable choices. According to a recent study, more and more peop...

Eco Trends For 2020

Dec 02, 2019

Learn which environmentally friendly trends will be all the rage next year, as well as how your brand can get in on the action! With a new year comes new crazes, including those in the eco sec...

Use These Promo Products For America Recycles Day

Nov 01, 2019

America Recycles Day takes place on November 15, and it is one day to educate, one day to motivate and one day to make recycling bigger and better. According to the EPA, 75 percent of waste in ...

The Perfect Branded Mugs For International Coffee Day

Sep 02, 2019

Promote this popular caffeinated drink - and your brand! - on September 29. International Coffee Day is an occasion on September 29 that is used to promote and celebrate coffee, one of the most...

6 Bamboo Swag Ideas

Aug 07, 2019

Did you know… Bamboo is the world’s fastest-growing plant and is self-sustaining, sending up new shoots each year. These are some of the top reasons people are turning to this plant as...

The Benefits Of Bamboo Straws

Jun 05, 2019

These bamboo alternatives can be used again and again, cutting down on the pollution problem. Bamboo straws can help protect the environment, can have logos lasered onto them and can provide a ...

5 Reasons Eco-Friendly Products Appeal To Millennials

Jan 16, 2019

Sustainable items are good for the environment, but the goodness doesn’t stop there! Eco-friendly products are, obviously, good for the environment, but that is just one reason that items...

Promote Safety - & Your Brand - With Clear Bags

Dec 20, 2018

These see-through promo items are great at sporting events, in schools, at concerts, for tradeshow giveaways and beyond! Recently, more individuals, organizations and businesses have been turni...

Consumers Prefer Quality Goods & Caring Brands

Dec 19, 2018

Improve your business profile - and the environment! - with eco-friendly gifts and goods! When purchasing a product/service, consumers evaluate what is being sold, how much it costs, where it ...

7 Ways Your Building Can Go Green

Nov 28, 2018

From handing out eco-friendly products to creating a green outdoor space, here are ways to make your building a sustainable one! In recent years, there has been an influx of green buildings, as...

Recyclable & Reusable Straws

Jun 19, 2018

Custom Printed Reusable Straws Global warming and pollution is quickly putting a threat to our planet and eventually trickles down to everyone’s individual lives. Luckily there are so many e...

Top 10 Eco Friendly Holiday Gifts for 2017

Nov 07, 2017

The Top 10 Green Corporate Gifts for Christmas 2017 Christmas is around the corner and I previously wrote an article, "7 Ideas to Consider When Choosing Your Custom Printed Christmas Holiday Gifts...

Moleskine® Cahier Promotional Notebook

Feb 03, 2017

Promotional Moleskine® Cahier Notebook Promotional Moleskine® Cahier Notebook with Blank Pages Austin, TX: Sketch your path to success in the Moleskine® Cahier Notebook. Filled with 4...

Printed Stainless Steel Desk Mug

Feb 01, 2017

Printed Stainless Steel Thermal Mug Keep Your Drinks Hot and Cold With Branded Thermal Mugs Austin, TX: Heat up your marketing campaign with the printed Thermos® desk mug. Made from stainless...

Custom Branded Hydration Bottle

Jan 31, 2017

Custom Branded Nalgene Bottle Quench Your Thirst With logo Bottles Austin, TX: Promote your business while encouraging adoption of reusable Nalgene water bottles. The custom branded hydration bot...

Cotton Boat Tote with Logo

Jan 30, 2017

Cotton Boat Tote with Logo Promote Your Brand With High Impact Branded Boat Totes Austin, TX: Get your name toted all over town on the side of these totes. Both stylish and sturdy, they are made ...

Partial Client List

Apr 06, 2016

Thank you for such a wonderful first 60 years. Here’s to another 60 years!! PARTIAL LIST OF VALUED CLIENTS

7 Questions to Ask Yourself To Improve Your Green Marketing Sales Next Year Year

Dec 02, 2015

Is It Time To Re-Visit Your Green Marketing Plans for 2016? Austin, Texas: As the year quickly comes to an end, it is a great time to review your green marketing goals .and to see how close you...

Are Your Promoting Your Mission With Your Promotional Products?

May 07, 2015

Do Your Promotional Products and Advertising Campaigns Describe and Promote Your Social Mission? Austin, Texas: Many of us have participated in Earth Day events to promote our brands with green...

What is Your Definition of Green Promotional Products?

Jan 23, 2015

Expanding the Reach of Green Promotional Products and Marketing Austin, Texas: How narrowly do you define the term: “green promotional products”? For some, it means only promotional p...

Eco Friendly Holiday Gifts Reflect Your Brand Identity

Oct 13, 2014

Eco Friendly Holiday Gifts: Now Is Your Time to Reinforce Your Brand Identity and Be Consistent With Your Messaging Austin, Texas: I am a bit disheartened by the number of my green clients that do...

Be Sure to Add Social Media Links to Your Promotional Products

Sep 05, 2014

Printing and Promoting Your Social Media Links on All of Your Promotional Products Will Drive More Traffic Branding Your Promotional Products With Your Social Media Links Austin, Texas: One of t...

What Makes a Promotional Product Eco-Friendly?

Aug 14, 2014

How to Determine if a Promotional Product is Eco-Friendly or Not Austin, Texas: One of the main questions we hear is : “How do we determine if an item is considered an eco-friendly promotion...

Green Marketing: Forget About the Masses. Find the Influencers

Jul 29, 2014

Is Your Green Marketing Campaign Trying to Be Too Broad? Austin, Texas: When it comes to green marketing, sometimes trying to be all things to all people serves your target audience wrong. You...

Going Green: Is It All About Narcissism?

Jun 26, 2014

Narcissism May Be at The Heart Of Much of the Green Consumer Spending Austin, TX: National Public Radio had an excellent segment today on how narcissism affects green consumer purchases. In th...

Do Your Customers Understand The Benefits of Buying Eco-Friendly Products?

Jun 09, 2014

How Aware Are Your Customers of the Value of Buying Eco-Friendly Products? Austin, Texas: For those of us selling eco-friendly products, we often make the mistake of thinking that everyone underst...

Should Green Marketing Companies Have a Higher Bar to Pass for Credibility?

Jun 05, 2014

Raising the Bar for Green Marketing Claims Austin, Texas: As green marketers, we make lots of claims: Organic Environmentally-Friendly Recyclable Made from Recycled Materials However, ...

Promotional Tech Gifts Can Be Very Eco-Friendly

Jun 02, 2014

Are High Tech And Eco-Friendly Compatible When It Comes to Promotional Gifts? Austin, Texas: Many people think that high tech promotional gifts and going green are mutually exclusive. I am here t...

Green Marketing 101: Ask for an Action Step

May 27, 2014

What Steps Are You Asking Your Customers to Take When Doing Green Marketing? Austin, Texas: When promoting your business or organization, are you asking your customers to take an action step or...

Green Marketing 101: Tell Your Origin Story?

May 12, 2014

Are You Telling Your Story of Your Company’s Creation? Austin, Texas: Most green companies have an interesting story to tell. They were created to solve an environmental problem–such ...

Post-Earth Day Marketing Allows You To Avoid Over-Saturation

Apr 29, 2014

Post-Earth Day Marketing Can You You More Impact for Your Promotional Dollar Austin, Texas: I had a client call me last week to say that he is so happy that Earth Day has ended so he does not have...

Promotional Tote Bags: Are They Really Over-Used as a Promotional Item?

Apr 25, 2014

Do People Really Want or Need Another Promotional Tote Bag? Austin, TX: One of the most frequent questions I hear when a client is looking for eco-friendly promotional items is: Do People Really W...

Earth Day Should be Celebrated and Enjoyed With a Friend

Apr 22, 2014

Happy Earth Day! Austin, Texas: Today is Earth Day .. and I hope you take the time to enjoy nature and all the benefits of a clean planet. As the battle over Climate Change continues, I suggest a...

Choosing the Right Green Promotional Products: Quantity vs Quality?

Mar 10, 2014

With Earth Day Just Around the Corner, Should You Choose Quantity or Quality for Your Promotional Campaigns? Austin, Texas: The frantic calls are starting to come in each day for Earth Day promoti...

Earth Day is 3 Months Away: What Green Message Will You Be Focusing On?

Jan 29, 2014

Earth Day is April 22: How Will You Be Promoting Your Message? by Robert Piller Austin, Texas: Last year our company saw a huge increase in the amount of last minute rush orders about 2 weeks bef...

MIT Study Shows That Adding Sustainability to Your Management Agenda Increases Profitability

Dec 10, 2013

Annual MIT Study Shows a Direct Correlation Between Upper Management Support for Sustainability and Profitability Austin, Texas: According to the results of the latest annual MIT Sloan Management ...

Choosing the Best Eco-Friendly Promotional Products For Promoting Your Green Marketing Message

Dec 06, 2013

5 Ideas to Help You Select the Right Eco-Friendly Promotional Products For Your Next Event Austin, Texas: One of the most frequent questions we get from customers is ” How do I choose the be...

Going Green: It's a Year-Long Commitment..Every Year

Dec 04, 2013

Going Green: It’s More Than Just a Slogan! Austin, Texas: As this year winds down it is time to review our year and look introspectively at our results. This gives us a chance to see what w...

Going Green Also Means Vetting Your Vendors More Carefully

Nov 13, 2013

How Well Do You Vet Your Vendors? Austin, Texas: When was the last time you actually vetted any of your vendors? Do you trust every ad or product claim that uses the word “green” or &...

How Is Customer Perception Affecting Reality When It Comes to Your Green Positioning?

Nov 06, 2013

Are You Practicing What You Preach In Your Green Marketing Campaigns? by Robert Piller Austin, Texas. I ordered a recycled beanie cap the other day from a retailer who is well-known for being env...

Coke is Latest Company to Learn Valuable Lesson in Truth in Advertising Their Green Claims

Sep 09, 2013

Be Truthful in Your Green Claims: It Always Catches Up With You By Robert Piller Austin, Texas: A new study shows that Coca Cola was misleading in its green claims on its plant-based bottles, acc...

Will the Southwest Outlaw Green Lawns Entirely Soon?

Aug 26, 2013

Many Southwest Cities Are Encouraging Homeowners to Get Rid of Their Lawns for Water Conservation Austin, Texas: As drought conditions continue throughout the Southwest portion of the united State...

Why Green Marketing Should Become a 12-Month Mindset

Aug 16, 2013

Promoting Green Causes 12-Months a Year By Robert Piller Austin, Texas: I met up with about a dozen of my top clients at a recent conference and we discussed the topic of green marketing. The ma...

Which is the Greenest Promotional Product?

Aug 09, 2013

How to Choose the Greenest Promotional Product for Your Marketing Campaign By Robert Piller Austin, Texas: One of my favorite questions I get each week is : What is the greenest promotional pro...

How Much Time Are You Spending Volunteering for Green Causes?

Aug 08, 2013

Are You Still Volunteering Your Time for Green Causes? By Robert Piller Austin, Texas: I was talking with an environmental activist the other day and she explained that the number of people who h...

NYC Says: Quit Stealing My Trash. REALLY!?!?!

Aug 02, 2013

New York is Getting Tough on Stealing Recyclables–How Strange! Austin, Texas: I just read an article about how the New York City council has passed a law to get tougher on the stealing of re...

New Recycling Campaign Targets Those Who Are Not Avid Recyclers

Jul 12, 2013

First New Recycling Public Service Campaign in 40 Years Austin, Texas: A new public service and awareness campaign is about to launch targeting non-recyclers. The “I Want To Be Recycled&rdq...

How Active and Noticeable Are You In Your Local Green Community?

Jul 11, 2013

Is Your Company Well-Known For Its Environmental Standards and Achievements? By Robert Piller Austin, Texas: I got a call the other day from a local company that wanted to promote their green...

Are You Speaking to Groups Throughout the Year to Promote Improved Environmental Education?

Jun 26, 2013

Are You Continuing to Educate Consumers About Environmental Causes? Austin, Texas: Since education is the key to gaining supporters for environmental causes, when was the last time you spoke in pu...

3 Tips on Improving Your Social Media Presence

Jun 06, 2013

Going Green – In a Social Media World Austin, TX: In this age of social media, I am still surprised at the large number of green companies that are still not utilizing this form of media cor...

Austin Bag Ban - Much Ado About Nothing

May 29, 2013

3 Months Later: Austin is Accepting of its Bag Ban By Robert Piller Austin, Texas: Anytime a city tries to enact a new policy, the other side shouts cries of Chicken Little– “The sky ...

Which Strategy is Better: Promoting Green Marketing to the Masses- or Growing Your Tribe Slowly?

May 24, 2013

Tips on How to Expand Your Green Marketing Campaign to Reach More Customers By Robert Piller Austin, TX: Growing your base is at the core of every company- green or not. For green marketing orga...

Green Marketing Is As Alive As You Allow It To Be

May 09, 2013

The Future of Green Marketing Austin, Texas: A group of my colleagues and other industry professionals were discussing the future of green marketing last week – and some were wondering if gr...

Can Saving a Few Cents on Promotional Products Cost You More Money in the Long Run?

May 03, 2013

There is More to the Value of a Promotional Product Than Its Initial Cost Austin, TX Are all promotional product distributors the same? I was asked to submit a bid by a city a few months back for...

Earth Day Marketing is Not Dead Yet

Mar 29, 2013

Earth Day Marketing Shows an Uptick This Year Austin, Texas: Quit Talking About the end of Earth Day Marketing. Earth Day is still going strong. To paraphrase the song in Monty Python’s Sp...

6 Popular Promotional Items to Celebrate Spring

Mar 18, 2013

Spring Promotion Ideas For Your Customers Austin, Texas: Spring is here..and now is the time for green marketers to promote the outdoors. People have been indoors long enough and are looking to p...

Should Marketers Care About Earth Day Any Longer?

Mar 08, 2013

Is Your Organization Still Participating in Earth Day Events? Austin, Texas: Earth Day has been considered a great marketing event over the past 8-10 years, as more and more consumers have become ...

How Do You Define Corporate Social Responsibility?

Feb 13, 2013

To Practice Corporate Social responsibility, First You Need to Define It Defining Corporate Social Responsibility Austin, Texas: I hear the term CSR and “corporate social responsibilit...

The Value of Your Green Marketing Claims is Transparency

Feb 04, 2013

How Transparent Are Your Green Marketing Claims? How Transparent Are Your Green Marketing Claims? Austin, Texas: I just came back from a week long trade show and was disappointed in the numbe...

Changes in Imprinted Wearables--Big Growth in Name Brand Logoed Apparel

Jan 28, 2013

Are Your Clients Seeking Out Brand Names for Your Promotional Clothing? Austin, Texas: Wearables are the largest category for promotional clothing and includes such favorites as T-shirts and polo ...

Starbucks Will Roll Out a Refillable Coffee Mug for $1. Are You Willing to Support Other Restaurants That Do The Same?

Jan 03, 2013

Support Businesses That Offer Refillable Coffee Mugs and Water Bottles Austin, Texas: As I had mentioned in yesterday’s blog post, Concord, Massachusetts became the first city in the US to...

Concord, Massachusetts is First US City to Ban Small Plastic Single Use Water Bottles. Will Your Town Be Next?

Jan 02, 2013

As Single Use Water Bottles Ban Begin To Take Hold, What is Your Company Doing to Encourage Refillable and Reusable Bottles? Austin, Texas Good news for environmentalists! Concord, Massachusetts ...

3 Trends in The Green Movement This Year

Dec 10, 2012

Recent Trends In “Going Green” Austin, Texas: As 2012 winds down, I wanted to comment on recent trends that I have noticed in green marketing in general. Here are three trends that se...

How Many Disposable Cups Does Your Company Throw Away Each Year?

Nov 28, 2012

Think twice before supporting restaurants and businesses that continue to use disposable cups. Are You Setting A Good Example to Your Company By Offering Reusable Water Bottles & Mugs Instead...

5 Steps to Avoiding Product Recalls on Your Promotional Products

Nov 08, 2012

Be Sure Your Promotional Products are CPSIA Complaint to Avoid Recalls and Legal Issues Austin, Texas: Although it seems like the promotional products budgets seems to have increased for the major...

Be More Transparent in Your Green Marketing Claims

Oct 26, 2012

Green Marketing 101: Be Honest in Your Green Advertising Is Your Green Marketing Message Misleading? Austin, Texas: After spending the past few weeks speaking and blogging about the new FTC Green...

7 Questions to Ask When Buying Imprinted Journal Books

Oct 23, 2012

7 Tips to Know Before Buying Journal Books for Your Next Promotional Event Austin, Texas: Imprinted journal books are one of the most popular promotional gifts at trade shows, conventions, conf...

How Green Marketing is Like the Presidential Elections

Oct 16, 2012

Can Green Marketing Convince the Unconvinced Consumer? Austin, Texas: I often get asked by my clients about tips and ideas to win over the masses– to try to get the climate change-deniers in...

TOP 10 Eco Holiday Gifts

Oct 10, 2012

As the Holiday season quickly approaches, we thought we’d share the 10 best custom printed Christmas and Holiday gifts to share with employees, customers, volunteers, donors and...

Is the Future of the Green Movement Bleak?

Oct 09, 2012

Has the Green Movement Been on the Decline in Past Few Years? Austin, Texas: I was at a meeting of like-minded green professionals recently and the talk came of the state of the green industry. F...

What the Solar Power Industry Needs is a Celebrity Spokesman

Sep 19, 2012

Will the NFL become the celebrity endorser for the solar power industry? NFL Starts to Go Solar at its Stadiums: Will it be enough? Austin, Texas: When Justin Bieber or Kim Kardashian tweets...

As Political Battles Continue, The Big Loser is the Alternative Energy Industry

Sep 06, 2012

No Compromise By Both Parties Is Hurting the Cause of Wind and Solar Industries Austin, Texas After nearly two straight weeks of political conventions and endless speeches, I am exhausted. Exhaus...

Clean Energy Victory Bonds: A New Way to Finance American Alternative Energy Projects

Aug 29, 2012

Maybe We Can Find a Deficit-Free Way to Advance Alternative Energy Programs After All With Special Clean Energy Victory Bonds Austin, Texas: According to an excellent article in GreenBiz.com, a bi...

Is Your Green Marketing As Green As You Claim It To Be?

Aug 28, 2012

How Green is Your Marketing? Stop Trying to Circumvent Your Green Marketing Message Austin, TX: A potential client called me yesterday asking for a green promotional product, then said in a h...

10 Ways to Make Your Message Resonate with Green Consumers

Aug 21, 2012

10 Green Marketing Tips Here is an excellent article by Shel Horowitz on green marketing, reprinted with his consent. By Shel Horowitz, Primary Author Guerrilla Marketing Goes Green Seems like e...

Being Green Does Not Cover Up For Bad Customer Service

Aug 14, 2012

How Important is Customer Service to Your Green Organization? Austin, Texas: Many green businesses think that all customers care about is the environment – and nothing else. Well, they woul...

Is Your Logo Design Costing You Sales?

Aug 13, 2012

New Survey Says 41% of Americans Don’t Trust Companies with Logos They Don’t Like Austin, Texas: I came across this recent survey that shows that consumers place a great value on the l...

Green Marketing Is Not For Every Company

Aug 08, 2012

Is Green Marketing Right For You? Austin, Texas: It seems that more and more companies have been jumping on the “go green” bandwagon in their advertising and marketing campaigns. Ever...

Simple Steps to Increase the US Recycling Rate

Jul 30, 2012

Increasing the Recycling Rate Nearly Overnight I just read a great opinion piece in the New York Times writer David Bornstein, where he discusses the million or so new jobs that can be created and...

Green Marketing: Yes, Consumers Still Want To Buy Green Products

Jul 27, 2012

Buying Green Products: Green Facts vs. Green Myths Austin, Texas: As the economy shows only slight growth, many pundits are discussing that customers are cutting back on purchases and no longer wi...

How Committed Are You To Really Going Green?

Jul 23, 2012

Are You Going Green Because You Want to Be Green … Or Because You Have to Be Green? Austin, Texas: I work with two main types of clients: those that are going green because they wan...

The Year is Half Over: Where Do You Stand So Far in Accomplishing Your Green Goals?

Jul 02, 2012

Austin, Texas: Before the year started, you probably had come up with a list of resolutions that you were going to accomplish. Hopefully some of them were eco-friendly or green resolutions. Now th...

Green Marketing 101: Eco-Friendly Direct Mail That Works

Jun 06, 2012

Austin, Texas: I often get calls from my clients looking for unique ideas for direct mail programs. Recycled postcards are so ho-hum that they get tossed into the trash immediately. I am a big fa...

Green Marketing 101: Marketing To Students

Jun 05, 2012

Recruiting Students Through Green Marketing Austin, Texas: I often get asked what is the best way to reach high school and college students for advertising and marketing campaigns– and the a...

Green Marketing Tip: How to Determine Your Marketing Objective

May 18, 2012

Four Steps to Creating Your Marketing Objectives Austin, TX: Do you put more thought into your promotional items than you do determining your marketing objective? Do you even have a marketing obj...

History of Recycling: An Infographic

May 17, 2012

Austin, Texas: Here is a great article I thought I’d share about the history of recycling– as well as a simple infographic from Earth911.com. It seems that the logistics of recycling h...

Green Marketing at Work: Promoting a Green Service-Case Study

May 15, 2012

Austin, Texas: We get asked quite often for case studies on how businesses and organizations use green promotional products to promote their services. Here is an example of a case study. OBJECTIV...

Green Marketing 101: It Always Begins With the Basics

May 14, 2012

Tips for Green Marketing Success Austin, Texas: I spoke before a marketing organization recently and somebody in the audience asked me how they can get a green reputation quickly and easily in ord...

Why Does the EPA Keep Bumbling Environmental Issues?

May 01, 2012

Austin, Texas: I hate to admit it, but it is time to get a career politician to head up the EPA. The Obama administration’s top environmental official in the oil-rich South Central region ha...

Visit a Park During National Park Week, April 21-29

Apr 17, 2012

Help support America’s national parks — and do something fun and exciting with the entire family during National Park Week, April 21-29. Best of all, it is FREE. That’s ri...

Is Earth Day a Dying Event?

Apr 16, 2012

Ideas to Save Earth Day for Future Generations Austin, Texas: For the past twenty or so years, Earth Day has been an important day to our company–like Christmas is to retailers. For the mon...

Last Minute Earth Day Promotional Ideas and Items

Mar 28, 2012

Eco Marketing Solutions has over 150 different imprinted reusable tote bags for Earth Day--with Quick Ship turnaround time. Austin, Texas: Earth Day is only a month away … so I am getti...

Is Obama's All of the Above Energy Strategy the Best Course for America?

Mar 26, 2012

Austin, Texas: Last week, President Obama announced an “all of the above” energy strategy, which would include more drilling, a new look at the Keystone XL pipeline project, as well as ...

Is Your Company Considering Cutting Back on Earth Day Marketing?

Feb 20, 2012

What is the true meaning of Earth Day? Austin, Texas: I have had several of my larger clients call me to tell me that they are cutting back on Earth Day marketing this year for a variety of reason...

How Committed Is Your Company to Earth Day Outreach Rather Than Just Earth Day Branding?

Feb 06, 2012

Earth Day Marketing and Education- Do They Have to Be Mutually Exclusive? Austin, Texas: With Earth Day only a few months away (April 22), we are getting our yearly calls and online orders for eco...

How Important is Quality and Social Compliance When Choosing Your Promotional Products Vendor?

Jan 24, 2012

Product Safety and Quality Taking a Lead Role in Promotional Products Austin, Texas: In my years of experience, I can sort the buyers of promotional products into four main classifications: 1) Pr...

How Important is Compliance When Choosing Your Promotional Products?

Jan 23, 2012

Austin, Texas: Buyers of promotional products can be divided into four main categories: 1) Price is King 2) Need it Yesterday 3) Gimme the Newest, Latest & Greatest 4) Image is Everything Up u...

Are You Conducting Business The Way You Want Others To Do Business With You?

Jan 19, 2012

The Golden Rule for Business Austin, Texas: As an organization that is practicing sustainability and promoting the green movement, you are probably feeling good about your company and about you...

Time to Volunteer For a Green Non-Profit Organization

Jan 09, 2012

Austin, Texas: Since the new year has just begun, now is the ideal time to think about volunteering and helping a green non-profit organization increase awareness and help to raise much needed fund...

Green Marketing: Time to Look Back and Plan for the New Year

Dec 27, 2011

Austin, Texas: As the year comes to a close, it is time to take a look back at your marketing efforts to see if you met your green marketing goals. As an eco-marketing company, you must be at the ...

Green Marketing: Are You Forgetting the Basics or are You a Hypocrite?

Dec 12, 2011

Austin, Texas: A few weeks back I had attended a trade show for the wholesale trade and was amazed at the number of people with banners touting “Eco-Friendly” and “Go Green”...

Are We Serious About Supporting the Green Movement With Our Wallets-- or Are We Just All Talk?

Dec 06, 2011

Austin, Texas: The other day, in an article in the Wall Street Journal, GM announced a possible recall of the Chevy Volt for safety reasons. But what was surprising about the WSJ article was the f...

Changing Green Behavior: One Person at a Time

Nov 30, 2011

Austin, Texas: Noted author Seth Godin wrote a blog post today talking about how a movement actually happens one person at a time. He says, “Products and services succeed one person at a tim...

New Study Tries To Find out What is the Greenest Way to Dry Your Hands

Nov 21, 2011

Austin, Texas: A new study, commissioned by hand dryer manufacturer Dyson, shows that its AirBlade cold air system is the most environmentally friendly way of drying hands, according to an article ...

Is Bottled Water Safer Than Tap Water?

Nov 15, 2011

Austin, Texas: Many people are still buying plastic bottled water from the grocers and at Starbucks and other retailers in hopes of staying healthy. Unfortunately, only a percentage of these bottl...

Are Tax Incentives Needed to Improve Water and Energy Conservation?

Nov 08, 2011

Austin, Texas: Texas is voting today on a constitutional amendment — known as Prop 8 — which would give tax breaks to landowners who take measures to conserve water and preserve water q...

Green Marketing Opportunity: America Recycles Day

Nov 03, 2011

Austin, Texas: I have written several posts over the past few years on the need for more green outreach programs to help promote environmental causes. Good news- November 15th is America Recycles ...

Green Marketing: Are You a Pretender or are You Serious About Going Green?

Nov 01, 2011

The Value of Recycled Promotional Products Austin, Texas: I got a call this morning from a green marketing consultant wondering whether or not she should spend the extra money getting recycled jou...

Solar Day, Earth Day, Recycle Day and More

Oct 18, 2011

Austin, Texas: I have written in the past about the need for more than one day a year to educate the American public on energy conservation and sustainability. Earth Day is great, but it is too ha...

Are You Hiring Employees that Align With Your Green Corporate Agenda or Culture?

Oct 13, 2011

Austin, Texas: Companies of all sizes are talking about corporate culture these days. But are your employees all on the same track? If not, how can they positively shape your brand? As more and m...

Did the Previous Generation Understand About Going Green?

Sep 28, 2011

Going Green: An Interesting Tale Austin, Texas: I get an email the other day –which I thought was hysterical about th previous genrations understanding of “going green”. It was ...

14 Tips on Going Green at the Local Level

Sep 13, 2011

Austin, Texas: As a marketer, it seems like it gets tougher and tougher to stand out from the crowd in a world of advertising, e-blasts, social media, etc. As a green company, it is just as diffic...

The 10 Percent Challenge: Can You Reduce Energy Consumption by 10 Percent This Year?

Sep 08, 2011

Austin, Texas: Many pundits have been declaring that GREEN IS DEAD over the past year or so, as the economy falters. Recently, President Obama asked the EPA to withdraw new ozone protection laws a...

Is Red, White and Blue the New Green?

Aug 25, 2011

Business should both Buy American and Go Green at the same time. They are not mutually exclusive. Austin, Texas: Marketers are constantly looking for the next “big thing” to help ...

Go Green While Moving to Campus This Fall

Aug 18, 2011

Austin, Texas: College students–it’s now move-in time! Students are probably the most green demographic, and helping them pack, might also rub some “green” onto parents. A...

How Environmentalists Act Like the Tea Party At Times

Jul 30, 2011

Austin, Texas: As the government faces an impasse over the debt ceiling, I am struck how similar this debate about the econmy is similar to certain situations that environmentalist face. It&rsq...

Bulk Trash Pickup-A Great Way to Encourage Re-Use and Re-Purposing of Trash

Jul 25, 2011

Austin, Texas: Today is our city’s semi-annual bulk trash pickup, and it is a fantastic way of keeping trash out of the landfills. This past weekend, my neighborhood cleaned out their garage...

Best Way to Improve Green Marketing, Sales and Branding Is With Outreach

Jul 13, 2011

Outreach: The Best Form of Marketing & Branding for a Green Company Austin, Texas: I was asked at a panel discussion recently what would be the one best way for a green marketer to increase sa...

Startling Facts About Cell Phone E-Waste

Jul 07, 2011

Electronic waste accounts for 70 percent of the overall toxic waste currently found in landfills, according to Global Futures Foundation. In addition to valuable metals like aluminum, electronics o...

4 Ways to Spur Increased Green Product Demand

Jul 05, 2011

Why Has There Been A Sudden Drop In Green Product Development This Past Year? A new study shows that green product development has been declining over the past two years. It showed that just 28...

Should Government Offices be Mandated to Increase Their Green Purchasing Requirements?

Jun 29, 2011

Austin, Texas: While at the Keep Texas Beautiful conference last week, I sat through a seminar about Green Buying, which opened up to audience participation. The most interesting cause for alarm w...

Is it OK for a Corporate Advocacy Group to Promote a Go Green Agenda?

Jun 23, 2011

I have been exhibiting at a Keep Texas Beautiful convention and the booth next to me is from an organization that is sponsored by the American Chemistry Council. They are promoting a fun program d...

11 Questions to Determine If Your Organization Is Truly Green

Jun 15, 2011

Is your organization green? I mean REALLY green? Many companies claim to be “going green”. Unfortunately, many times their actions do not match their advertising claims. Before your ...

Are You Using Social Media to Promote Green Causes--Or Are You Just Promoting Your Product or Service?

Jun 14, 2011

Many green companies spend most of their advertising and marketing budgets promoting their brand, but very few of them are spending a proportionate amount of effort on outreach. With social media ...

Is Green Marketing Dead?

Jun 07, 2011

Is This the End of Green Marketing? I have read several blogs and articles lately saying that “Green Marketing is Dead”. To paraphrase Mark Twain – Reports of green marketin...

Make Sure Your Imprinted Sports Bottles are BPA-Free - or Else

Jun 02, 2011

Are you still using imprinted aluminum bottles? Do you know, that to hide the “tinny” taste, most factories add a thin composite layer to the inside to seal it up. Unfortunately, some...

How Do You Convert a Plastic Water Bottle Into Recycled Plastic?

May 31, 2011

As an environmentally-friendly promotional products marketer, we sell hundreds of thousands of recycled plastic water bottles, pens, lanyards, flying discs, plastic bags, memo boards and more each ...

Looks Like the Government is Thinking of Watering Down CPSIA Law Already

May 24, 2011

A House of Representatives subcommittee has proposed legislation that would amend the Consumer Product Safety Improvement Act of 2008 (CPSIA). The bill would limit some of the lead limits allowabl...

Cash Register Receipts May Be Killing Us with BPA--What is Safe Any More?

May 18, 2011

For over two years, studies have shown that most standard cash register receipts contain BPA (bisphenol A)– a product that has been banned in plastic drinkware and most other items. BPA had ...

June 8th is Clean Air Day... in Canada. Why Not Also in US?

May 16, 2011

June 8th is Canada’s annual Clean Air Day, a day dedicated to celebrating environmentally-friendly activities that promote clean air and good health across Canada. What started out as a prov...

Going Green Means Reducing Paper Usage By All Parties

May 05, 2011

I will be exhibiting at a waste/recycling show next week– and I have been barraged by a steady stream of emails from the organization over the past few weeks–each with a note to print o...

Is Going Green Elitist?

May 02, 2011

Green marketing messages targeting mainstream American consumers are missing the mark, according to a study released this week by consultant group OgilvyEarth. The study, “Mainstream Green...

Green Packaging vs. Convenience Packaging: Which is More Important?

Apr 27, 2011

There has been much discussion lately about packaging that green companies are using for their retail-oriented merchandise…with no end in sight. According to a recent article in GreenBiz.co...

Half of Large Businesses Have Cut Carbon Emissions, According to a New Study

Apr 26, 2011

Fifty percent of large businesses and 25 percent of their suppliers have reduced supply chain costs by managing carbon emissions, according to the Carbon Disclosure Project’s 2011 Supply Chai...

Are Green Marketing Dollars Being Allocated Incorrectly?

Apr 25, 2011

I recently read an article that said that “sales of many eco-friendly household products launched around 2008 to great fanfare have fizzled over the last two years. For instance, Clorox&rsquo...

Green is the New Pink? Is Green Not Macho Enough?

Apr 22, 2011

According to the 2011 study by OgilvyEarth, “Mainstream Green: Moving sustainability from niche to normal,” 82% of respondents said going green is “more feminine than mascu...

Earth Day Needs to Become Earth Awareness Month

Apr 21, 2011

Happy "Earth Awareness Month" As my clients are rushing to complete their last minute Earth Day celebrations, I am noticing that some of these organizations are running conflicting events at t...

US Post Office Has Released New Go Green Postage Stamps

Apr 21, 2011

The United States Postal Service has just released a series of stamps that is perfect for very business, home and organization — Go Green postage stamps. Green Marketers — Be su...

Go Green: Put Your Catalog Online

Apr 18, 2011

As a green marketer, I have talked about the need to shift away from printed catalogs–at least in the quantities that you have been printing. Think about the number of catalogs that you thro...

This Earth Day, Commit to Making Green Changes for the Next 12 Months

Apr 14, 2011

Earth Day is coming…and before you know it, there will be nothing left but a memory. The real shame of Earth Day is that so many organizations and companies look it at as an isolated, one d...

QR Codes: Great for Green Marketing Campaigns

Apr 12, 2011

Placing QR codes on all your promotional products will help you to measure ROI. Courtesy of EcoMarketingSolutions.com As companies seek improved ways to communicate their marketing message w...

Green Marketing: It's Time to Better Explain Your

Apr 11, 2011

We have all seen the copy on products: Green-Friendly…. Recyclable …. Made with 30% Less Plastic …. Eco-Friendly Ad Nauseum. Consumers are getting both confused and de-sensi...

Are Airports Going Green: SF Terminal 2 Hoping for LEED Certification

Apr 07, 2011

Are airports the next building wave that will be going green? On April 9th, the 640,000-square-foot renovated Terminal 2 at San Francisco International Airport, will re-open and it will be shootin...

Earth Day Marketing: How Are You Communicating Your Green Message?

Apr 06, 2011

Earth Day is just 2 weeks away and many marketers are still scrambling to find a last minute effort to come up with their Earth Day campaigns. In fact, my phone has been ringing off the hook for t...

FSC vs. SFI: Eco Labels are Duking it Out

Apr 05, 2011

As I wrote about a few weeks back, there are way too many eco labels or certifications out there. It is an alphabet soup of meaningful and meaningless symbols and seals. Not only does this ...

Earth Day Promotions and Marketing: Do You Pass the B.S. Test?

Mar 31, 2011

This Earth Day, tens of thousands of companies will be launching a promotional campaign or marketing blitz around this one day event. Like other recent “holidays”, such a Breast Cancer ...

Pepsi Announces a Non-Plastic Plant-Based Bottle

Mar 29, 2011

In response to Coca-Cola’s PlantBottle, Pepsi says its will be completely derived from plants, according to an article in GreenBiz.com. However,unlike Coke’s bottle, which is only 30 p...

Wind, Solar and Other Clean Energy Investments Supporting Nearly 60,000 Jobs

Mar 24, 2011

Environment America released an estimate of the clean energy jobs supported in the solar and wind industries last year by a federal renewable energy grant program, according to SustainableBusiness....

Green Marketing Tip: Get a Car Wrap if You are Driving a Hybrid, Smart Car or Electric Car

Mar 23, 2011

Looking for a unique way to promote your green business? One of the simplest ways is to get a car wrap done that promotes your company. Everyone in your community will eventually see your message ...

Free Earth Day Promotion: E-Cycling, E-Waste Drop-Off Program

Mar 22, 2011

Looking for a unique Earth Day promotion that doesn’t cost you a single penny? Well, the Dallas Mavericks have gone outside the box and have found a way with their 3rd Annual Electronics Rec...

New FTC Green Guidelines and How They Might Impact Your Earth Day Marketing Plans

Mar 21, 2011

For those organizations and businesses that are planning Earth Day celebrations this April, it might be time to familiarize yourself with some of the Federal Trade Commission’s proposed revis...

Is Japan’s Earthquake Disaster Going to Spur on Demand for Alternative Fuels?

Mar 15, 2011

In the aftermath of the horrific disaster of the Japanese earthquakes and tsunamis, Japan’s nuclear plant fires have made the possibility of exposed rods a reality and radiation levels have b...

Earth Day Promotions: Make Your Next Reusable Cup More Useful

Feb 21, 2011

Earth Day promotional mugs I get several emails each week asking me to explain some Earth Day marketing ideas or promotions in more detail, so that they can be more “out-of-the-box&rdq...

Earth Day Promotions - 7 Last Minute Ideas to Celebrate Earth Day

Feb 15, 2011

Happy Earth Day To You.... Ok…so Earth Day is almost here, have you finalized your Earth Day marketing plans or is Earth Day going to sneak up on you again this year? Take a deep breat...

With Mideast Unrest, Now Is Time For American Energy Independence

Feb 04, 2011

As unrest in the Middle East spreads from Tunisia to Egypt and so on, America’s foreign oil supply will become threatened. The price of oil has risen dramatically in the past few weeks. Alre...

Davos World Economic Forum Switches to USB Drives To Reduce Paper Usage

Jan 31, 2011

Last week, at the World Economic Forum in Davos, Switzerland, participants were asked if they want to go paperless at the time of registration. If so, they were given a small USB flash drive instea...

Even Texas is Jumping Aboard the Plastic Bag Ban

Jan 17, 2011

OK.. even though I have been living in Texas for over 33 years, Texas does not have the best reputation when it comes to environmental awareness and environmental regulation. However, I am pleased...

Countdown to Your Earth Day Promotion: Determining Your Marketing Goals

Jan 17, 2011

Countdown to Earth Day Promotion Ideas Countdown to Your Earth Day Promotion: Part 1 of 4 Earth Day falls on April 22nd every year, and many of my clients wait until the first week in April t...

Countdown to Your Earth Day Promotion: Determining Your Plan of Action

Jan 17, 2011

Earth Day Marketing Ideas Countdown to Your Earth Day Promotion: Determining Your Plan of Action (Part 2 of 4) In the first part of this Earth Day series, we discussed the need to determine ...

Countdown to Your Earth Day Promotion: Marketing to Adults

Jan 17, 2011

Countdown to Earth Day Promotion Ideas: Marketing to Adults Countdown to Your Earth Day Promotion: Marketing to Adults (Part 4 of 4) Choosing the Right Gift for Your Earth Day Promotion: Mark...

Countdown to Your Earth Day Promotion: Marketing To Children

Jan 17, 2011

Countdown to Earth Day Promotion Ideas: Marketing to Children Countdown to Your Earth Day Promotion (Part 3 of 4) Choosing the Right Gift for Your Earth Day Promotion: Earth Day Items for Chi...

New Study: Millennials Willing to Pay Significantly More for Green Products

Jan 05, 2011

There is still a lot of talk over whether or not people are willing to pay more for green products. Well, I think a new study released today has just answered this question, and the results might s...

Motivational Quotes for a New Year

Dec 31, 2010

As we begin a new year, I wanted to take the time to offer some of my favorite motivational quotes. Hopefully they might be helpful in motivating you to a successful new year. “Good, better,...

9 Green New Year's Resolutions for 2011

Dec 28, 2010

Every time this year, we all start thinking about our New Year’s resolutions. Last year, my diet lasted through January 3rd—which was a day longer than the previous year. Maybe my will...

15 Questions to Ask Before Claiming to Be a Green Company

Dec 13, 2010

So… you claim to be a green company. Is that so? How? What makes you so green? If you are going green and promoting that fact to your clients, why should your clients and prospects believe ...

Community Outreach Programs Can Help Educate People To Recycle More

Dec 07, 2010

Americans recycled a record 2.5 billion pounds of plastic bottles in 2009, up by 46 million pounds from the previous year, although rates for individual plastics have been slow to recover from the ...

5 Tips to a Greener Office Christmas/Holiday Party

Dec 02, 2010

The Christmas season is now upon us. Glad Tidings. Holiday Cheer. Mistletoe. Presents. Family. Christmas Tree/Menorah. Egg Nog. As a green marketer, what are you doing to show your comm...

New Ranking of Greenest Colleges Released

Nov 29, 2010

Brown University, Dickinson College, Luther College, University of Minnesota and Oberlin College are the top ranking green colleges, according to a new survey from the Sustainable Endowments Instit...

New Survey Reports on Holiday Gifts Trends

Nov 23, 2010

Santa’s Bringing Employees Gift Cards for Christmas New corporate gift-giving survey says clients are getting food and drink in their stockings A new survey from Successful Promotions magaz...

Honor Veteran's Day- Develop More Alternative Energy

Nov 11, 2010

This Veteran’s Day, as we hear the media talk of “honoring our troops” and “remembering how veterans have died for our freedom”, now is the time to reflect on one of t...

Can New Recycling Rules Increase Jobs?

Nov 05, 2010

There has been much discussion over the past few years about “green jobs” in the new economy. According to the group, Friends of the Earth, if the UK set a higher recycling target, 50,...

Top 10 Eco Friendly Holiday Gifts

Oct 15, 2010

As the year 2010 winds down, now is the time to thank your valued customers, employees and volunteers who have helped you to achieve success and to stay competitive. Eco Marketing Solutions has pu...

LEED-Certified Database Sought for USGBC's Building Performance Partnership (BPP)

Oct 13, 2010

The USGBC’s Building Performance Partnership (BPP) is now open to all current whole-building LEED-certified commercial and residential projects. The program was announced last summer and is m...

FTC has Announced New Green Rules Against Broad Eco Statements

Oct 11, 2010

The FTC has made some of their proposed revisions to the Federal Trade Commission’s Green Guides, which are a set of guidelines aimed at clearing up confusion since its last update in 1998. ...

eBay Making It Cool to Reuse Shipping Boxes

Sep 20, 2010

Kudos to eBay for introducing its shipper box that is supposed to be reused, sent from eBay seller to buyers, and then sent further along, until the end of its useful life. Made of 100% FSC-certif...

Retailers: Offer Branded & Reusable Shopping Bags Now...To Prevent A Ban on Plastic Bags From Becoming Law

Sep 10, 2010

Although the California Senate voted to reject the planned ban of plastic bags from grocery, drug and certain convenience stores, that doesn’t mean that retailers should not be encouraging th...

Burger King Dropping Current Palm Oil Supplier

Sep 09, 2010

According to an article in GreenBiz.com, Burger King has become the latest company to stop buying palm oil from an embattled Indonesian company its critics accuse of deforestation. Burger King...

Marketing Sustainability in the Real Estate Industry

Sep 08, 2010

Sustainability has become a key selling point in many industries, including the real estate industry. One way that a real estate broker has set herself apart from others is through strategic market...

Is the End Finally Here for Incandescent Light Bulbs?

Sep 08, 2010

GE has announced the closure of their last U.S. incandescent light bulb factory, which was located in Lexington, KY. This is mostly due to new federal legislation calls for a switch to energy-effi...

Starbucks' Awards Winner of Contest for Reducing Paper Waste and Consumption

Aug 16, 2010

The winner of a competition sponsored by Starbucks to gather ideas for reducing non-recyclable paper cup use isn’t even a cup at all, but a concept for encouraging customers to bring their ow...

New Eco Index Developed by Outdoor Industry Association

Aug 09, 2010

As companies are becoming more green, the next phase is trying to quantify exactly how much energy is being used in the processing, manufacturing and distribution of their products. A new tool dev...

Benefits of Organic Cotton in Clothing

Aug 06, 2010

An excellent article, From Seed to Shirt, an industry magazine, which described in detail how organic cotton clothing is made. The article describes how organic cotton is grown, harvested, processe...

Proven Strategies for Gaining More Green Customers

Jul 27, 2010

American citizens are becoming more worried with the environment. The growth in this number is evident in the 1.4 million members and supporters of the most popular and oldest non-profit green orga...

5 Steps for Better Green Branding and Sustainability

Jul 13, 2010

Sofia Ribeiro, Founder and co-owner of Kiwano Marketing, mentions that in order to be a sustainable business, an organization needs to integrate its beliefs in three main areas: planet, people, pro...

States May Begin to Ban Plastic Bags - What Your Organization Can Do To Get Reusable Tote Bags in the Hands of Your Customers and Prospects

Jun 03, 2010

It looks like California may be the first state to ban plastic bags. Many cities already have similar ordinances and the trend is pointing toward more states banning plastic bags in order to reduce...