Sustainable Swag for Stylish Brands!
Email: Lauren@ecomarketingsolutions.com
Sustainable Swag for Stylish Brands!
Email: Lauren@ecomarketingsolutions.com
Apr 29
As companies continue investing in employee experience, recruiting, retention, and sustainability initiatives in 2026, more brands are moving away from random one-off swag orders and switching to s...
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As conferences, company retreats, recruiting events, remote work travel, and wellness tourism continue to grow in 2026, companies are investing more in premium travel merchandise and corporate gift...
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From Coachella and Lollapalooza to Austin City Limits Music Festival, Bonnaroo Music and Arts Festival, and Outside Lands, one thing is becoming obvious in 2026: people are tired of cheap throwaway...
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Need premium branded merchandise quickly without sacrificing your company's sustainability goals? EcoMarketing Solutions helps businesses source high-quality last-minute sustainable corporate gifts...
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The Newest and Trending Swag for Spring: Items That People Will Actually Use As the weather warms up and we embrace the new season, spring is the perfect time to update your swag and branded merch...
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10 Custom Swag and Branded Merch Items to Help Cannabis, THC, CBD, and Vape Companies Reach More People and Build Loyalty In the competitive cannabis, THC, CBD, and vape markets, standing out and ...
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10 Best Sustainable Tech Promotional Products for Conferences and Trade Shows Are you looking for the best sustainable tech promotional products to make your brand stand out at conferences and tra...
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10 Essential Recycled Promotional Items for Marathons, 10Ks, and Fun Runs: Why Your Brand Needs Them As sustainability becomes an ever-growing priority, race organizers and brands are turning to r...
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For years, Eco Marketing Solutions has been a go-to source of custom-printed eco-friendly promotional products. Our website offers thousands of options-ranging from apparel and drinkware to bags, p...
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There's a new trend in the wedding industry: sustainability. Couples are opting for environmentally friendly attire, decor, catering, and venues, as reported by Fortune and other news outlets. ...
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No matter your industry, budget, goal, or location, there is a marketing technique that can help bring you success: custom-printed gifts and gear. You can sell logo apparel on your website, ha...
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Hydration is vital, helping with everything from temperature regulation and waste removal to brain function and skin health. It's especially important during the summer, as our bodies dehydrate mor...
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Pride festivals, events, and parades are not just celebrations of love and diversity but also opportunities to promote sustainability and eco-consciousness. Incorporating eco-friendly promotional p...
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In the world of business and networking, making a memorable impression is invaluable. Whether you're attending a trade show, a corporate event, or simply connecting with potential clients, having a...
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In a world where sustainability is increasingly top of mind, eco-friendly promotional products are gaining traction as effective tools for marketing, customer loyalty, and brand recognition. Not on...
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As the sun shines brighter and the temperatures rise, it's time to gear up for summer events, tradeshows, pool parties, and beach clubs with custom printed promotional swag that exudes both style a...
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In a world where sustainability is becoming increasingly important, businesses are embracing eco-friendly promotional products to not only promote their brands but also contribute to a greener futu...
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As the world becomes more environmentally conscious, the battle against single-use plastics has brought paper straws into the spotlight. While their intentions are commendable, eco-friendly paper s...
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As Earth Day approaches, there's no better time to celebrate sustainability and eco-conscious living. Whether you're planning an Earth Day event or looking for last-minute giveaways, embracing sust...
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In the world of marketing and brand promotion, innovation is key. An effective way to make a memorable impression on your audience is through eco-friendly promotional products. Not only do these it...
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In today's competitive business landscape, companies are always on the lookout for innovative ways to increase sales and attract new clients and top talent. One such innovation that has been gainin...
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In the dynamic landscape of 2024, the surge in demand for eco-friendly promotional products reflects a profound shift towards sustainable practices. Businesses and consumers are increasingly recogn...
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One of our top-selling promotional products is plants, and in honor of National Houseplant Appreciation Day tomorrow, we wanted to show you some of the different types of custom plants we offer. ...
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Promotional merchandise has long been a powerful tool for attracting clients and increasing sales. When it comes to outdoor travel groups, athleisure apparel brands, and glamping accessories, the k...
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When it comes to outdoor events, beach resorts, camping trips, and golf tournaments, comfortable seating is essential for enjoying the experience to the fullest. Portable chairs have become a stapl...
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For avid nature lovers and hiking groups, there's nothing quite like the serenity of a morning in the wilderness, accompanied by the rich aroma of freshly brewed coffee. However, brewing a perfect ...
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The holiday season is a time of joy, giving, and spreading goodwill. For clean energy companies, it's an opportunity to reinforce their commitment to sustainability and promote eco-conscious practi...
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In the dynamic world of real estate, fostering strong client relationships and attracting new clients are paramount to success. Real estate professionals understand the value of gratitude and perso...
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When it comes to promotional merchandise, custom socks made from recycled materials might not be the first thing that comes to mind. However, these seemingly humble accessories have proven to be a ...
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Get in front of your target audience with branded plants! From social media and press mentions to trade shows and print ads, there are endless opportunities out there, when it comes to marketin...
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From Coachella and beyond, outdoor music festivals bring people together to enjoy live music, beautiful surroundings, and a sense of community. As the world becomes increasingly conscious of sustai...
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As the world embraces sustainability, liquor brands are seeking eco-friendly alternatives to traditional barware and drinkware. Embracing eco-conscious practices not only reduces environmental impa...
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Those in the luxury automobile industry can take business to the next level with custom thank you gifts for clients. These can be upscale, useful items that show appreciation, as well as show off y...
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Brands can boost business by turning to trendy pens that are customized with logos and made from sustainable materials. In today's competitive business landscape, standing out from the crowd is...
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In recent years, sustainable and eco-friendly products have gained significant popularity among consumers. One such product is sunglasses made from recycled bamboo and wheat fiber. These sunglasses...
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Your target audience is gearing up for summer travel. Appeal to it with branded gear that enhances beach trips and hotel holidays. Spring is here, summer is upon us, and people are heading off ...
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Due to its versatility and sustainability, cork can be utilized in so many ways–even advertising your brand! Cork is an incredibly versatile material that is used in a wide variety of app...
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This material – a go-to replacement for plastic – makes for environmentally friendly marketing. One of the most popular plastic alternatives is wheat straw, which is essentially wha...
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Reusable drinkware is handy, is good for the environment, and can be personalized, making it a win-win-win idea during the holiday season! It's November, meaning it will soon be time to exchang...
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Custom-printed reusable utensils are great for on-the-go use AND for the environment! In a world of single-use plastic, brands should try and encourage reducing, reusing, and recycling as much ...
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As we move into 2022, the global expectation for eco-friendly products and sustainable business only grows stronger and more impassioned. Consumers and employees alike are continuing to shift their...
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We have all heard of recycled polyethylene terephthalate (rPET), and recycled bamboo fiber, but have you ever heard of wheat straw before? Wheat is the newest sustainable material that is now bein...
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With Earth Day right around the corner, now is the time to plan how you'll be celebrating our Planet on her big day if you haven't done so already! For the last 50 years, Earth Day has been celeb...
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Although working from home may be tiresome, it helps lessen the environmental footprint your company is making. However, we can all do more to help the planet on our own terms during this Pandemic....
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If you're anything like me, you've been in the kitchen cooking and baking up a storm and pretending you're on your way to becoming the next Top Chef. While that clearly won't be my future career pa...
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Give a sustainable, custom-printed and handy gift in 2020! Exchanging presents is a normal part of the holiday season, including for businesses and organizations. Bosses give to employees, bran...
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Turn to these plants to show appreciation for your team or customers, to boost your brand and to add some style to the office! Succulents are drought-resistant plants that come in an array of s...
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The five promotional products listed here are all nods to this current trend, full of natural and comfortable details. Recently, a certain aesthetic has been trending: Cottagecore. As its name...
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These high-quality, custom-printed and environmentally friendly gifts can hopefully help make this time a little brighter and easier. School may look a little different this year, but students...
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Brands can appeal to many with imprinted products that are good for/kind to Mother Earth! Promotional products can be given to fans, employees, customers, investors, followers, clients and beyo...
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Recognizing professionals, especially in the midst of the coronavirus, can lead to more productivity, positive attitudes and better business overall. For brands, COVID-19 has brought about cha...
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While the start of school will look different this year, parents, students, teachers and faculty members should stock up on PPE, in order to help fight the spread of the coronavirus. This Reus...
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Keep spirits high through the coronavirus pandemic by gifting students with high-quality and eco-friendly school supplies! While students are at home trying to keep up with their online curricu...
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Eco Marketing Solutions has just added more recycled and eco-friendly cutlery and eating utensils-- all that can feature your logo and message. Help your customers promote an eco-friendly lifestyl...
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Promote summer fun, sustainability and your brand with fun and useful items like these! Before we know it, summer will be here, and your brand needs to be thinking about promotional products fo...
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Encourage efficient business-and sustainability!-with useful and thoughtful tools employees can use while working remotely. Due to the novel coronavirus, many people must now work from home (WF...
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These well-known and high-quality reusable bottles can show off your brand and help protect Mother Earth! A reusable water bottle is a smart item to own. It can help save the earth and save som...
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Selecting everyday use wheat products, like straws can have a substantial impact on Earth and winning client retention. Many household and beauty brands have finally been outed for their toxic ...
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Iconic companies are known for their recognizable logos, and your business/organization, too, can be put on display by turning to decal water bottles. The Target bullseye. The apple on iPhones....
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A stylish and sustainable idea for promoting your message would be to say it with succulents! A national gardening report concluded that six million people in the U.S. had recently turned to ga...
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More consumers are selecting eco-friendly brands, meaning now, more than ever, companies and organizations should be making sustainable choices. According to a recent study, more and more peop...
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Learn which environmentally friendly trends will be all the rage next year, as well as how your brand can get in on the action! With a new year comes new crazes, including those in the eco sec...
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America Recycles Day takes place on November 15, and it is one day to educate, one day to motivate and one day to make recycling bigger and better. According to the EPA, 75 percent of waste in ...
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Promote this popular caffeinated drink - and your brand! - on September 29. International Coffee Day is an occasion on September 29 that is used to promote and celebrate coffee, one of the most...
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Did you know… Bamboo is the world's fastest-growing plant and is self-sustaining, sending up new shoots each year. These are some of the top reasons people are turning to this plant as a rep...
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These bamboo alternatives can be used again and again, cutting down on the pollution problem. Bamboo straws can help protect the environment, can have logos lasered onto them and can provide a ...
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Sustainable items are good for the environment, but the goodness doesn't stop there! Eco-friendly products are, obviously, good for the environment, but that is just one reason that items made ...
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These see-through promo items are great at sporting events, in schools, at concerts, for tradeshow giveaways and beyond! Recently, more individuals, organizations and businesses have been turni...
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Improve your business profile - and the environment! - with eco-friendly gifts and goods! When purchasing a product/service, consumers evaluate what is being sold, how much it costs, where it ...
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From handing out eco-friendly products to creating a green outdoor space, here are ways to make your building a sustainable one! In recent years, there has been an influx of green buildings, as...
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Custom Printed Reusable Straws Global warming and pollution is quickly putting a threat to our planet and eventually trickles down to everyone's individual lives. Luckily there are so many eco-fri...
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The Top 10 Green Corporate Gifts for Christmas 2017 Christmas is around the corner and I previously wrote an article, "7 Ideas to Consider When Choosing Your Custom Printed Christmas Holiday Gifts...
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Promotional Moleskine(r) Cahier Notebook Promotional Moleskine(r) Cahier Notebook with Blank Pages Austin, TX: Sketch your path to success in the Moleskine(r) Cahier Notebook. Filled with 40 shee...
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Printed Stainless Steel Thermal Mug Keep Your Drinks Hot and Cold With Branded Thermal Mugs Austin, TX: Heat up your marketing campaign with the printed Thermos(r) desk mug. Made from stainless s...
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Custom Branded Nalgene Bottle Quench Your Thirst With logo Bottles Austin, TX: Promote your business while encouraging adoption of reusable Nalgene water bottles. The custom branded hydration bot...
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Cotton Boat Tote with Logo Promote Your Brand With High Impact Branded Boat Totes Austin, TX: Get your name toted all over town on the side of these totes. Both stylish and sturdy, they are made ...
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Thank you for such a wonderful first 60 years. Here's to another 60 years!! PARTIAL LIST OF VALUED CLIENTS
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Is It Time To Re-Visit Your Green Marketing Plans for 2016? Austin, Texas: As the year quickly comes to an end, it is a great time to review your green marketing goals .and to see how close you...
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Do Your Promotional Products and Advertising Campaigns Describe and Promote Your Social Mission? Austin, Texas: Many of us have participated in Earth Day events to promote our brands with green...
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Expanding the Reach of Green Promotional Products and Marketing Austin, Texas: How narrowly do you define the term: “green promotional products”? For some, it means only promotional p...
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Eco Friendly Holiday Gifts: Now Is Your Time to Reinforce Your Brand Identity and Be Consistent With Your Messaging Austin, Texas: I am a bit disheartened by the number of my green clients that do...
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Printing and Promoting Your Social Media Links on All of Your Promotional Products Will Drive More Traffic Branding Your Promotional Products With Your Social Media Links Austin, Texas: One of t...
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How to Determine if a Promotional Product is Eco-Friendly or Not Austin, Texas: One of the main questions we hear is : “How do we determine if an item is considered an eco-friendly promotion...
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Is Your Green Marketing Campaign Trying to Be Too Broad? Austin, Texas: When it comes to green marketing, sometimes trying to be all things to all people serves your target audience wrong. You...
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Narcissism May Be at The Heart Of Much of the Green Consumer Spending Austin, TX: National Public Radio had an excellent segment today on how narcissism affects green consumer purchases. In th...
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How Aware Are Your Customers of the Value of Buying Eco-Friendly Products? Austin, Texas: For those of us selling eco-friendly products, we often make the mistake of thinking that everyone underst...
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Raising the Bar for Green Marketing Claims Austin, Texas: As green marketers, we make lots of claims: Organic Environmentally-Friendly Recyclable Made from Recycled Materials However, ...
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Are High Tech And Eco-Friendly Compatible When It Comes to Promotional Gifts? Austin, Texas: Many people think that high tech promotional gifts and going green are mutually exclusive. I am here t...
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What Steps Are You Asking Your Customers to Take When Doing Green Marketing? Austin, Texas: When promoting your business or organization, are you asking your customers to take an action step or...
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Are You Telling Your Story of Your Company's Creation? Austin, Texas: Most green companies have an interesting story to tell. They were created to solve an environmental problem–such as to ...
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Post-Earth Day Marketing Can You You More Impact for Your Promotional Dollar Austin, Texas: I had a client call me last week to say that he is so happy that Earth Day has ended so he does not have...
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Do People Really Want or Need Another Promotional Tote Bag? Austin, TX: One of the most frequent questions I hear when a client is looking for eco-friendly promotional items is: Do People Really W...
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Happy Earth Day! Austin, Texas: Today is Earth Day .. and I hope you take the time to enjoy nature and all the benefits of a clean planet. As the battle over Climate Change continues, I suggest a...
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With Earth Day Just Around the Corner, Should You Choose Quantity or Quality for Your Promotional Campaigns? Austin, Texas: The frantic calls are starting to come in each day for Earth Day promoti...
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Earth Day is April 22: How Will You Be Promoting Your Message? by Robert Piller Austin, Texas: Last year our company saw a huge increase in the amount of last minute rush orders about 2 weeks bef...
Continue ReadingDec 10, 2013
Annual MIT Study Shows a Direct Correlation Between Upper Management Support for Sustainability and Profitability Austin, Texas: According to the results of the latest annual MIT Sloan Management ...
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5 Ideas to Help You Select the Right Eco-Friendly Promotional Products For Your Next Event Austin, Texas: One of the most frequent questions we get from customers is ” How do I choose the be...
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Going Green: It's More Than Just a Slogan! Austin, Texas: As this year winds down it is time to review our year and look introspectively at our results. This gives us a chance to see what we have...
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How Well Do You Vet Your Vendors? Austin, Texas: When was the last time you actually vetted any of your vendors? Do you trust every ad or product claim that uses the word “green” or &...
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Are You Practicing What You Preach In Your Green Marketing Campaigns? by Robert Piller Austin, Texas. I ordered a recycled beanie cap the other day from a retailer who is well-known for being env...
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Be Truthful in Your Green Claims: It Always Catches Up With You By Robert Piller Austin, Texas: A new study shows that Coca Cola was misleading in its green claims on its plant-based bottles, acc...
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Many Southwest Cities Are Encouraging Homeowners to Get Rid of Their Lawns for Water Conservation Austin, Texas: As drought conditions continue throughout the Southwest portion of the united State...
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Promoting Green Causes 12-Months a Year By Robert Piller Austin, Texas: I met up with about a dozen of my top clients at a recent conference and we discussed the topic of green marketing. The ma...
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How to Choose the Greenest Promotional Product for Your Marketing Campaign By Robert Piller Austin, Texas: One of my favorite questions I get each week is : What is the greenest promotional pro...
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Are You Still Volunteering Your Time for Green Causes? By Robert Piller Austin, Texas: I was talking with an environmental activist the other day and she explained that the number of people who h...
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New York is Getting Tough on Stealing Recyclables–How Strange! Austin, Texas: I just read an article about how the New York City council has passed a law to get tougher on the stealing of re...
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First New Recycling Public Service Campaign in 40 Years Austin, Texas: A new public service and awareness campaign is about to launch targeting non-recyclers. The “I Want To Be Recycled&rdq...
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Is Your Company Well-Known For Its Environmental Standards and Achievements? By Robert Piller Austin, Texas: I got a call the other day from a local company that wanted to promote their green...
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Are You Continuing to Educate Consumers About Environmental Causes? Austin, Texas: Since education is the key to gaining supporters for environmental causes, when was the last time you spoke in pu...
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Going Green – In a Social Media World Austin, TX: In this age of social media, I am still surprised at the large number of green companies that are still not utilizing this form of media cor...
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3 Months Later: Austin is Accepting of its Bag Ban By Robert Piller Austin, Texas: Anytime a city tries to enact a new policy, the other side shouts cries of Chicken Little– “The sky ...
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Tips on How to Expand Your Green Marketing Campaign to Reach More Customers By Robert Piller Austin, TX: Growing your base is at the core of every company- green or not. For green marketing orga...
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The Future of Green Marketing Austin, Texas: A group of my colleagues and other industry professionals were discussing the future of green marketing last week – and some were wondering if gr...
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There is More to the Value of a Promotional Product Than Its Initial Cost Austin, TX Are all promotional product distributors the same? I was asked to submit a bid by a city a few months back for...
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Earth Day Marketing Shows an Uptick This Year Austin, Texas: Quit Talking About the end of Earth Day Marketing. Earth Day is still going strong. To paraphrase the song in Monty Python's Spamalot...
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Spring Promotion Ideas For Your Customers Austin, Texas: Spring is here..and now is the time for green marketers to promote the outdoors. People have been indoors long enough and are looking to p...
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Is Your Organization Still Participating in Earth Day Events? Austin, Texas: Earth Day has been considered a great marketing event over the past 8-10 years, as more and more consumers have become ...
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To Practice Corporate Social responsibility, First You Need to Define It Defining Corporate Social Responsibility Austin, Texas: I hear the term CSR and “corporate social responsibilit...
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How Transparent Are Your Green Marketing Claims? How Transparent Are Your Green Marketing Claims? Austin, Texas: I just came back from a week long trade show and was disappointed in the numbe...
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Are Your Clients Seeking Out Brand Names for Your Promotional Clothing? Austin, Texas: Wearables are the largest category for promotional clothing and includes such favorites as T-shirts and polo ...
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Support Businesses That Offer Refillable Coffee Mugs and Water Bottles Austin, Texas: As I had mentioned in yesterday's blog post, Concord, Massachusetts became the first city in the US to ban s...
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As Single Use Water Bottles Ban Begin To Take Hold, What is Your Company Doing to Encourage Refillable and Reusable Bottles? Austin, Texas Good news for environmentalists! Concord, Massachusetts ...
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Recent Trends In “Going Green” Austin, Texas: As 2012 winds down, I wanted to comment on recent trends that I have noticed in green marketing in general. Here are three trends that se...
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Think twice before supporting restaurants and businesses that continue to use disposable cups. Are You Setting A Good Example to Your Company By Offering Reusable Water Bottles & Mugs Instead...
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Be Sure Your Promotional Products are CPSIA Complaint to Avoid Recalls and Legal Issues Austin, Texas: Although it seems like the promotional products budgets seems to have increased for the major...
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Green Marketing 101: Be Honest in Your Green Advertising Is Your Green Marketing Message Misleading? Austin, Texas: After spending the past few weeks speaking and blogging about the new FTC Green...
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7 Tips to Know Before Buying Journal Books for Your Next Promotional Event Austin, Texas: Imprinted journal books are one of the most popular promotional gifts at trade shows, conventions, conf...
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Can Green Marketing Convince the Unconvinced Consumer? Austin, Texas: I often get asked by my clients about tips and ideas to win over the masses– to try to get the climate change-deniers in...
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As the Holiday season quickly approaches, we thought we'd share the 10 best custom printed Christmas and Holiday gifts to share with employees, customers, volunteers, donors and other...
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Has the Green Movement Been on the Decline in Past Few Years? Austin, Texas: I was at a meeting of like-minded green professionals recently and the talk came of the state of the green industry. F...
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Will the NFL become the celebrity endorser for the solar power industry? NFL Starts to Go Solar at its Stadiums: Will it be enough? Austin, Texas: When Justin Bieber or Kim Kardashian tweets...
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No Compromise By Both Parties Is Hurting the Cause of Wind and Solar Industries Austin, Texas After nearly two straight weeks of political conventions and endless speeches, I am exhausted. Exhaus...
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Maybe We Can Find a Deficit-Free Way to Advance Alternative Energy Programs After All With Special Clean Energy Victory Bonds Austin, Texas: According to an excellent article in GreenBiz.com, a bi...
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How Green is Your Marketing? Stop Trying to Circumvent Your Green Marketing Message Austin, TX: A potential client called me yesterday asking for a green promotional product, then said in a h...
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10 Green Marketing Tips Here is an excellent article by Shel Horowitz on green marketing, reprinted with his consent. By Shel Horowitz, Primary Author Guerrilla Marketing Goes Green Seems like e...
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How Important is Customer Service to Your Green Organization? Austin, Texas: Many green businesses think that all customers care about is the environment – and nothing else. Well, they woul...
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New Survey Says 41% of Americans Don't Trust Companies with Logos They Don't Like Austin, Texas: I came across this recent survey that shows that consumers place a great value on the look of a bus...
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Is Green Marketing Right For You? Austin, Texas: It seems that more and more companies have been jumping on the “go green” bandwagon in their advertising and marketing campaigns. Ever...
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Increasing the Recycling Rate Nearly Overnight I just read a great opinion piece in the New York Times writer David Bornstein, where he discusses the million or so new jobs that can be created and...
Continue ReadingJul 27, 2012
Buying Green Products: Green Facts vs. Green Myths Austin, Texas: As the economy shows only slight growth, many pundits are discussing that customers are cutting back on purchases and no longer wi...
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Are You Going Green Because You Want to Be Green … Or Because You Have to Be Green? Austin, Texas: I work with two main types of clients: those that are going green because they wan...
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Austin, Texas: Before the year started, you probably had come up with a list of resolutions that you were going to accomplish. Hopefully some of them were eco-friendly or green resolutions. Now th...
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Austin, Texas: I often get calls from my clients looking for unique ideas for direct mail programs. Recycled postcards are so ho-hum that they get tossed into the trash immediately. I am a big fa...
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Recruiting Students Through Green Marketing Austin, Texas: I often get asked what is the best way to reach high school and college students for advertising and marketing campaigns– and the a...
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Four Steps to Creating Your Marketing Objectives Austin, TX: Do you put more thought into your promotional items than you do determining your marketing objective? Do you even have a marketing obj...
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Austin, Texas: Here is a great article I thought I'd share about the history of recycling– as well as a simple infographic from Earth911.com. It seems that the logistics of recycling have in...
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Austin, Texas: We get asked quite often for case studies on how businesses and organizations use green promotional products to promote their services. Here is an example of a case study. OBJECTIV...
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Tips for Green Marketing Success Austin, Texas: I spoke before a marketing organization recently and somebody in the audience asked me how they can get a green reputation quickly and easily in ord...
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Austin, Texas: I hate to admit it, but it is time to get a career politician to head up the EPA. The Obama administration's top environmental official in the oil-rich South Central region has resi...
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Help support America's national parks - and do something fun and exciting with the entire family during National Park Week, April 21-29. Best of all, it is FREE. That's right. ALL 397 natio...
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Ideas to Save Earth Day for Future Generations Austin, Texas: For the past twenty or so years, Earth Day has been an important day to our company–like Christmas is to retailers. For the mon...
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Eco Marketing Solutions has over 150 different imprinted reusable tote bags for Earth Day--with Quick Ship turnaround time. Austin, Texas: Earth Day is only a month away … so I am getti...
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Austin, Texas: Last week, President Obama announced an “all of the above” energy strategy, which would include more drilling, a new look at the Keystone XL pipeline project, as well as ...
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What is the true meaning of Earth Day? Austin, Texas: I have had several of my larger clients call me to tell me that they are cutting back on Earth Day marketing this year for a variety of reason...
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Earth Day Marketing and Education- Do They Have to Be Mutually Exclusive? Austin, Texas: With Earth Day only a few months away (April 22), we are getting our yearly calls and online orders for eco...
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Product Safety and Quality Taking a Lead Role in Promotional Products Austin, Texas: In my years of experience, I can sort the buyers of promotional products into four main classifications: 1) Pr...
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Austin, Texas: Buyers of promotional products can be divided into four main categories: 1) Price is King 2) Need it Yesterday 3) Gimme the Newest, Latest & Greatest 4) Image is Everything Up u...
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The Golden Rule for Business Austin, Texas: As an organization that is practicing sustainability and promoting the green movement, you are probably feeling good about your company and about you...
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Austin, Texas: Since the new year has just begun, now is the ideal time to think about volunteering and helping a green non-profit organization increase awareness and help to raise much needed fund...
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Austin, Texas: As the year comes to a close, it is time to take a look back at your marketing efforts to see if you met your green marketing goals. As an eco-marketing company, you must be at the ...
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Austin, Texas: A few weeks back I had attended a trade show for the wholesale trade and was amazed at the number of people with banners touting “Eco-Friendly” and “Go Green”...
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Austin, Texas: The other day, in an article in the Wall Street Journal, GM announced a possible recall of the Chevy Volt for safety reasons. But what was surprising about the WSJ article was the f...
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Austin, Texas: Noted author Seth Godin wrote a blog post today talking about how a movement actually happens one person at a time. He says, “Products and services succeed one person at a tim...
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Austin, Texas: A new study, commissioned by hand dryer manufacturer Dyson, shows that its AirBlade cold air system is the most environmentally friendly way of drying hands, according to an article ...
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Austin, Texas: Many people are still buying plastic bottled water from the grocers and at Starbucks and other retailers in hopes of staying healthy. Unfortunately, only a percentage of these bottl...
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Austin, Texas: Texas is voting today on a constitutional amendment - known as Prop 8 - which would give tax breaks to landowners who take measures to conserve water and preserve water quality. Acc...
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Austin, Texas: I have written several posts over the past few years on the need for more green outreach programs to help promote environmental causes. Good news- November 15th is America Recycles ...
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The Value of Recycled Promotional Products Austin, Texas: I got a call this morning from a green marketing consultant wondering whether or not she should spend the extra money getting recycled jou...
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Austin, Texas: I have written in the past about the need for more than one day a year to educate the American public on energy conservation and sustainability. Earth Day is great, but it is too ha...
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Austin, Texas: Companies of all sizes are talking about corporate culture these days. But are your employees all on the same track? If not, how can they positively shape your brand? As more and m...
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Going Green: An Interesting Tale Austin, Texas: I get an email the other day –which I thought was hysterical about th previous genrations understanding of “going green”. It was ...
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Austin, Texas: As a marketer, it seems like it gets tougher and tougher to stand out from the crowd in a world of advertising, e-blasts, social media, etc. As a green company, it is just as diffic...
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Austin, Texas: Many pundits have been declaring that GREEN IS DEAD over the past year or so, as the economy falters. Recently, President Obama asked the EPA to withdraw new ozone protection laws a...
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Business should both Buy American and Go Green at the same time. They are not mutually exclusive. Austin, Texas: Marketers are constantly looking for the next “big thing” to help ...
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Austin, Texas: College students–it's now move-in time! Students are probably the most green demographic, and helping them pack, might also rub some “green” onto parents. As we l...
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Austin, Texas: As the government faces an impasse over the debt ceiling, I am struck how similar this debate about the econmy is similar to certain situations that environmentalist face. It's a...
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Austin, Texas: Today is our city's semi-annual bulk trash pickup, and it is a fantastic way of keeping trash out of the landfills. This past weekend, my neighborhood cleaned out their garages and ...
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Outreach: The Best Form of Marketing & Branding for a Green Company Austin, Texas: I was asked at a panel discussion recently what would be the one best way for a green marketer to increase sa...
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Electronic waste accounts for 70 percent of the overall toxic waste currently found in landfills, according to Global Futures Foundation. In addition to valuable metals like aluminum, electronics o...
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Why Has There Been A Sudden Drop In Green Product Development This Past Year? A new study shows that green product development has been declining over the past two years. It showed that just 28...
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Austin, Texas: While at the Keep Texas Beautiful conference last week, I sat through a seminar about Green Buying, which opened up to audience participation. The most interesting cause for alarm w...
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I have been exhibiting at a Keep Texas Beautiful convention and the booth next to me is from an organization that is sponsored by the American Chemistry Council. They are promoting a fun program d...
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Is your organization green? I mean REALLY green? Many companies claim to be “going green”. Unfortunately, many times their actions do not match their advertising claims. Before your ...
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Many green companies spend most of their advertising and marketing budgets promoting their brand, but very few of them are spending a proportionate amount of effort on outreach. With social media ...
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Is This the End of Green Marketing? I have read several blogs and articles lately saying that “Green Marketing is Dead”. To paraphrase Mark Twain – Reports of green marketin...
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Are you still using imprinted aluminum bottles? Do you know, that to hide the “tinny” taste, most factories add a thin composite layer to the inside to seal it up. Unfortunately, some...
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As an environmentally-friendly promotional products marketer, we sell hundreds of thousands of recycled plastic water bottles, pens, lanyards, flying discs, plastic bags, memo boards and more each ...
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A House of Representatives subcommittee has proposed legislation that would amend the Consumer Product Safety Improvement Act of 2008 (CPSIA). The bill would limit some of the lead limits allowabl...
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For over two years, studies have shown that most standard cash register receipts contain BPA (bisphenol A)– a product that has been banned in plastic drinkware and most other items. BPA had ...
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June 8th is Canada's annual Clean Air Day, a day dedicated to celebrating environmentally-friendly activities that promote clean air and good health across Canada. What started out as a provincial...
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I will be exhibiting at a waste/recycling show next week– and I have been barraged by a steady stream of emails from the organization over the past few weeks–each with a note to print o...
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Green marketing messages targeting mainstream American consumers are missing the mark, according to a study released this week by consultant group OgilvyEarth. The study, “Mainstream Green...
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There has been much discussion lately about packaging that green companies are using for their retail-oriented merchandise…with no end in sight. According to a recent article in GreenBiz.co...
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Fifty percent of large businesses and 25 percent of their suppliers have reduced supply chain costs by managing carbon emissions, according to the Carbon Disclosure Project's 2011 Supply Chain Repo...
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I recently read an article that said that “sales of many eco-friendly household products launched around 2008 to great fanfare have fizzled over the last two years. For instance, Clorox's Gre...
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According to the 2011 study by OgilvyEarth, “Mainstream Green: Moving sustainability from niche to normal,” 82% of respondents said going green is “more feminine than mascu...
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Happy "Earth Awareness Month" As my clients are rushing to complete their last minute Earth Day celebrations, I am noticing that some of these organizations are running conflicting events at t...
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The United States Postal Service has just released a series of stamps that is perfect for very business, home and organization - Go Green postage stamps. Green Marketers - Be sure to use th...
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As a green marketer, I have talked about the need to shift away from printed catalogs–at least in the quantities that you have been printing. Think about the number of catalogs that you thro...
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Earth Day is coming…and before you know it, there will be nothing left but a memory. The real shame of Earth Day is that so many organizations and companies look it at as an isolated, one d...
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Placing QR codes on all your promotional products will help you to measure ROI. Courtesy of EcoMarketingSolutions.com As companies seek improved ways to communicate their marketing message w...
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We have all seen the copy on products: Green-Friendly…. Recyclable …. Made with 30% Less Plastic …. Eco-Friendly Ad Nauseum. Consumers are getting both confused and de-sensi...
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Are airports the next building wave that will be going green? On April 9th, the 640,000-square-foot renovated Terminal 2 at San Francisco International Airport, will re-open and it will be shootin...
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Earth Day is just 2 weeks away and many marketers are still scrambling to find a last minute effort to come up with their Earth Day campaigns. In fact, my phone has been ringing off the hook for t...
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As I wrote about a few weeks back, there are way too many eco labels or certifications out there. It is an alphabet soup of meaningful and meaningless symbols and seals. Not only does this ...
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This Earth Day, tens of thousands of companies will be launching a promotional campaign or marketing blitz around this one day event. Like other recent “holidays”, such a Breast Cancer ...
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In response to Coca-Cola's PlantBottle, Pepsi says its will be completely derived from plants, according to an article in GreenBiz.com. However,unlike Coke's bottle, which is only 30 percent plant...
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Environment America released an estimate of the clean energy jobs supported in the solar and wind industries last year by a federal renewable energy grant program, according to SustainableBusiness....
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Looking for a unique way to promote your green business? One of the simplest ways is to get a car wrap done that promotes your company. Everyone in your community will eventually see your message ...
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Looking for a unique Earth Day promotion that doesn't cost you a single penny? Well, the Dallas Mavericks have gone outside the box and have found a way with their 3rd Annual Electronics Recycling...
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For those organizations and businesses that are planning Earth Day celebrations this April, it might be time to familiarize yourself with some of the Federal Trade Commission's proposed revisions t...
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In the aftermath of the horrific disaster of the Japanese earthquakes and tsunamis, Japan's nuclear plant fires have made the possibility of exposed rods a reality and radiation levels have been re...
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Earth Day promotional mugs I get several emails each week asking me to explain some Earth Day marketing ideas or promotions in more detail, so that they can be more “out-of-the-box&rdq...
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Happy Earth Day To You.... Ok…so Earth Day is almost here, have you finalized your Earth Day marketing plans or is Earth Day going to sneak up on you again this year? Take a deep breat...
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As unrest in the Middle East spreads from Tunisia to Egypt and so on, America's foreign oil supply will become threatened. The price of oil has risen dramatically in the past few weeks. Already in...
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Last week, at the World Economic Forum in Davos, Switzerland, participants were asked if they want to go paperless at the time of registration. If so, they were given a small USB flash drive instea...
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OK.. even though I have been living in Texas for over 33 years, Texas does not have the best reputation when it comes to environmental awareness and environmental regulation. However, I am pleased...
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Countdown to Earth Day Promotion Ideas Countdown to Your Earth Day Promotion: Part 1 of 4 Earth Day falls on April 22nd every year, and many of my clients wait until the first week in April t...
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Earth Day Marketing Ideas Countdown to Your Earth Day Promotion: Determining Your Plan of Action (Part 2 of 4) In the first part of this Earth Day series, we discussed the need to determine ...
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Countdown to Earth Day Promotion Ideas: Marketing to Adults Countdown to Your Earth Day Promotion: Marketing to Adults (Part 4 of 4) Choosing the Right Gift for Your Earth Day Promotion: Mark...
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Countdown to Earth Day Promotion Ideas: Marketing to Children Countdown to Your Earth Day Promotion (Part 3 of 4) Choosing the Right Gift for Your Earth Day Promotion: Earth Day Items for Chi...
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There is still a lot of talk over whether or not people are willing to pay more for green products. Well, I think a new study released today has just answered this question, and the results might s...
Continue ReadingDec 31, 2010
As we begin a new year, I wanted to take the time to offer some of my favorite motivational quotes. Hopefully they might be helpful in motivating you to a successful new year. “Good, better,...
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Every time this year, we all start thinking about our New Year's resolutions. Last year, my diet lasted through January 3rd-which was a day longer than the previous year. Maybe my willpower is get...
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So… you claim to be a green company. Is that so? How? What makes you so green? If you are going green and promoting that fact to your clients, why should your clients and prospects believe ...
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Americans recycled a record 2.5 billion pounds of plastic bottles in 2009, up by 46 million pounds from the previous year, although rates for individual plastics have been slow to recover from the ...
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The Christmas season is now upon us. Glad Tidings. Holiday Cheer. Mistletoe. Presents. Family. Christmas Tree/Menorah. Egg Nog. As a green marketer, what are you doing to show your comm...
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Brown University, Dickinson College, Luther College, University of Minnesota and Oberlin College are the top ranking green colleges, according to a new survey from the Sustainable Endowments Instit...
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Santa's Bringing Employees Gift Cards for Christmas New corporate gift-giving survey says clients are getting food and drink in their stockings A new survey from Successful Promotions magazine sa...
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This Veteran's Day, as we hear the media talk of “honoring our troops” and “remembering how veterans have died for our freedom”, now is the time to reflect on one of the mos...
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There has been much discussion over the past few years about “green jobs” in the new economy. According to the group, Friends of the Earth, if the UK set a higher recycling target, 50,...
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As the year 2010 winds down, now is the time to thank your valued customers, employees and volunteers who have helped you to achieve success and to stay competitive. Eco Marketing Solutions has pu...
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The USGBC's Building Performance Partnership (BPP) is now open to all current whole-building LEED-certified commercial and residential projects. The program was announced last summer and is meant t...
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The FTC has made some of their proposed revisions to the Federal Trade Commission's Green Guides, which are a set of guidelines aimed at clearing up confusion since its last update in 1998. These ...
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Kudos to eBay for introducing its shipper box that is supposed to be reused, sent from eBay seller to buyers, and then sent further along, until the end of its useful life. Made of 100% FSC-certif...
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Although the California Senate voted to reject the planned ban of plastic bags from grocery, drug and certain convenience stores, that doesn't mean that retailers should not be encouraging their us...
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According to an article in GreenBiz.com, Burger King has become the latest company to stop buying palm oil from an embattled Indonesian company its critics accuse of deforestation. Burger King...
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GE has announced the closure of their last U.S. incandescent light bulb factory, which was located in Lexington, KY. This is mostly due to new federal legislation calls for a switch to energy-effi...
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Sustainability has become a key selling point in many industries, including the real estate industry. One way that a real estate broker has set herself apart from others is through strategic market...
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The winner of a competition sponsored by Starbucks to gather ideas for reducing non-recyclable paper cup use isn't even a cup at all, but a concept for encouraging customers to bring their own cups...
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As companies are becoming more green, the next phase is trying to quantify exactly how much energy is being used in the processing, manufacturing and distribution of their products. A new tool dev...
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An excellent article, From Seed to Shirt, an industry magazine, which described in detail how organic cotton clothing is made. The article describes how organic cotton is grown, harvested, processe...
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American citizens are becoming more worried with the environment. The growth in this number is evident in the 1.4 million members and supporters of the most popular and oldest non-profit green orga...
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Sofia Ribeiro, Founder and co-owner of Kiwano Marketing, mentions that in order to be a sustainable business, an organization needs to integrate its beliefs in three main areas: planet, people, pro...
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It looks like California may be the first state to ban plastic bags. Many cities already have similar ordinances and the trend is pointing toward more states banning plastic bags in order to reduce...
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Gardening has fast become one of the biggest forms of recreation for Americans, especially since First Lady Michelle Obama has been speaking out and encouraging more people to plant more gardens. A...
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I was at an environmental trade show today and was surprised at the number of “non-green” giveaways that were being handed out at the booths. Plastic light up yoyos, imprinted plastic p...
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Instead of celebrating Earth Day once a year, let's try to make it a daily event. Here are some ideas that anyone can use to make this a greener planet: • Think of ways you can reduce your...
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Earth Day is April 22 Earth Day is on April 22 - and this year marks the 40th anniversary of this popular and fast-growing holiday. What is your company doing to promote and celebrate this ev...
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It has been reported that an Oregon plastics-to-oil company Plas2Fuel has announced plans to build a plant in the Portland suburb of Tigard by the end of 2010. They claim that this plant will be a...
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According to a recent study, Toyota and BMW use their economic, environmental and social resources more efficiently than other worldwide automakers, with US manufacturers still lagging behind. The...
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The US EPA estimates that as much as 30% of the energy consumed in office buildings is wasted. This suggests a significant opportunity for energy use reduction, cost savings, and the mitigation of ...
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In one of my previous posts, I had mentioned the five steps to starting a Go Green program at any office. One of the first steps is choosing a Green Team Leader. In future posts, I will cover each ...
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Because I have been working with hundreds of companies that have implemented “go green” campaigns over the past few years, I often wonder how to quantify the effectiveness of these prog...
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More and more businesses and organizations are choosing to “go green” these days. Once that decision is made, it is important to get this initiative off on the right foot in ord...
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At a recent panel discussion at which I was a part of, questions seemed to keep popping up about how to get employees on board for a “go green” initiative. Some of the human resource d...
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The state of Texas is going green. My home state of Texas seems to be an ecological paradox. According to official statistics, Texas produces more CO2 than any other state –and even coun...
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Because I have been working with hundreds of companies that have implemented “go green” campaigns over the past few years, I often wonder how to quantify the effectiveness of these prog...
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America Recycles Day (ARD), November 15, is the only nationally recognized day dedicated to encouraging Americans to recycle and to buy recycled products. According to their website, AmericaRecycl...
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Companies of all sizes are mandating that they “go green” and are trying to become a responsible corporate citizens by reducing their carbon footprint. However, as I attend and exhibit ...
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Sports bottles have become a very popular promotional product for trade shows, employee on-boarding programs and for employee gifts, as they reduce the need for water bottles. Imprinted stainless...
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Every year, about 300 million tires are disposed of in this country, with nearly ten percent ending up in landfills. Thirty-five states have tire fees that aid in recycling efforts and in public aw...
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Most analysts would agree that the Cash for Clunkers program for old cars was a success in terms of stimulating new car sales and in removing gas guzzlers from the road. Government estimates put th...
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Earlier this spring, President Barack Obama ordered his cabinet secretaries to find $100 million in budget cuts for the current fiscal year, to show that the government was serious about belt-tight...
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It was recently announced that Wal-Mart is requiring its suppliers to measure the environmental cost of making their products so Wal-Mart can calculate and post an eco-rating for each item. Since ...
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Bamboo is currently being used in thousands of products right now in major mainstream retail stores-including Wal-Mart, Target and JCPenney. A few years ago, there were only a handful of products a...
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According to a June 11th story by Kirk Ladendorf of the daily newspaper, AMERICAN-STATESMAN, Texas has become a leader in creating jobs tied to clean energy. Pew Charitable Trusts researchers coun...
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According to the AP news wires, the World Health Organization has told its member nations it is declaring an H1N1 flu pandemic - the first in 41 years. According to the report: “The move cam...
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In order to become a greener organization, many companies are debating whether or not they need to produce a print catalog - or whether to become 100 percent digital. Although every industry is di...
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As energy prices begin to creep up again, one would think that Americans would be looking for simple, “no-brainer” ideas to reduce their consumption. One of the easiest ways to cut ele...
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Companies of all sizes use promotional products, also known as advertising specialties, gimmes, tschotchkes and swag. But have you ever thought about the impact on your brand that a simple imprinte...
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Green perceptions are greater than reality, according to new research findings from the Earthsense Eco-Insights Survey on how consumers perceive corporate environmental responsibility. Findings are...
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Earth Day came and went quickly this year. It was fun. It generated a ton of media attention and interest all across the world. But let's face it–a one day celebration for honoring the plane...
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Do you ever stop and think before you print out a document how many trees were destroyed in the making of the paper? I read some startling facts the other day from various sources, which noted tha...
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Earth Day is 39 years old this year. What started out as a hippie, feel-good, Utopian idea has turned into a global event. Earth Day is celebrated by all walks of life–including individuals, ...
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Earth Day is only two weeks away. What are you doing to promote your business or organization? If you have completely forgotten about Earth Day (April 22) – or are scrambling to find a repla...
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The risk that President Barack Obama's plans to promote “green jobs” could bog down amid local and state opposition to the transmission lines, windmills and other clean energy hardware ...
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As the economy continues to be in recession mode, consumers have been tightening their belts (and purse strings) –forgoing vacations, automobile and big screen TV purchases–and generall...
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Earth Day will be celebrating its 39th anniversary on April 22nd and many companies are using this special day to kick off their green marketing program initiatives. Earth Day 2009 will be getting...
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These days, customers are running more green-friendly promotional, advertising and marketing campaigns. Going green has become a priority for many companies that are turning to organic, green and b...
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The third anniversary of Earth Hour will be here soon. Earth Hour will occur at 8:30 pm - 9:30 pm (your local time) on Saturday, March 28, 2009. During this hour, people around the globe are encou...
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Earth Day is just around the corner (April 22nd) and companies keep asking for me for the best item to give away for that event. Although I sell tons of eco tote bags, biodegradable sports bottles...
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Earth Day is on April 22nd and companies keep asking for me for the best item to give away for that event. Although I sell tens of thousands of eco tote bags, biodegradable sports bottles, and ite...
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According to a new article by the Wall Street Journal online magazine, President Obama is planning to cap the emissions of greenhouse gases, forcing companies that pollute to purchase permits for e...
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I came across an interesting website the other day that I thought my readers would find interesting, the Earth Day Network. According to the site, through the Earth Day Network (EDN) “activi...
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April 22 will mark Earth Day, an annual event celebrated around the world as the greenest of holidays. Established in 1970, it was created to call attention to the environment. Earth Day coverage ...
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Earth Day Promotions April 22, 2011 will mark the 41st anniversary of Earth Day, an annual event celebrated around the world as the greenest of holidays. Established in 1970, it was created to ...
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Changing people's recycling habits can take many years, since people have different “levels of greenness”. As I had discussed in my article, “Are all consumers ready to 'go green'...
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Who would have thought-the water bottle as a status symbol? You see the ubiquitous water bottles everywhere. Bottled water, from such exotic lands as France, the Fiji Islands and even “water ...
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According to an article by William Yardley in the New York Times, flame retardant sprayed from planes to help steer fires away from populated areas may be harmful to the environment. One group, whi...
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Since the price of oil has dropped over 50% in the past year, what effect will it have on the alternative energy industry as a whole? With cheap oil available, the public outcry has calmed for new...
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New Yorkers will be ringing the new year this winter to a green-friendly billboard at Times Square. That's right, Times Square, known for its glitzy lighted billboards, will be featuring its first ...
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Reusable Tote Bags Are Ideal for Trade Shows and Conventions When it comes to environmentally friendly trade show give-aways, few items give more bang for the buck than imprinted tote bags. Tr...
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“The Regional Greenhouse Gas Initiative (RGGI) is the first mandatory, market-based effort in the United States to reduce greenhouse gas emissions. Ten Northeastern and Mid-Atlantic states wi...
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Austin, Texas has just announced a new project, named the Pecan Street Project, which is designed to “bring great minds of clean energy - and the money and jobs that come with them - to Austi...
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A study released last week by the Journal of the American Medical Association suggested a new concern about BPA, or bisphenol-A, especially in drinkware. Because of the possible public health imp...
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BPA-Free Drinkware by EcoMarketingSolutions.com A study released last week by the Journal of the American Medical Association suggested a new concern about BPA, or bisphenol-A, especially in d...
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Incentives have been used for decades to get people to open up a savings account, use a particular airline or hotel and to apply for credit cards, for example. So why shouldn't incentive programs ...
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As people are becoming more environmentally-conscious, what you give and how you wrap your presents can have a major impact on the planet's eco-systems. By reducing waste and encouraging recycling ...
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Companies of all sizes and across the entire business spectrum are trying to “go green” at an amazing speed. Some do it for personal reasons, some do it out of corporate social responsi...
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The word “sustainability” is used a great deal these days, without any clear or complete definition. In fact, the meaning is rather ambiguous, at best. Probably the most recognized def...
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In my discussions over the years with clients, one question seems to pop up more than any other: Are Americans willing to pay more for environmentally-friendly products? For the segment of the pop...
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Is God an environmentalist? Does Scripture teach the need for environmental stewardship? Why are churches going green and preaching the “green gospel”. Well, more than ever, churches, ...
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Green Marketing has become a popular term for many companies trying to promote themselves as green-friendly, or eco-friendly. My blog will look into the news stories from local and national media t...
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Eco Marketing Solutions takes an environmental and socially conscious approach to promotional products. Our carefully selected products are either biodegradable, organic, made from recycled or s...
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Selecting everyday use wheat products, like straws can have a substantial impact on Earth and winning client retention. Many household and beauty brands have finally been outed for their t...
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