Earth Day Promotions: Make Your Next Reusable Cup More Useful
Feb 21, 2011
I get several emails each week asking me to explain some Earth Day marketing ideas or promotions in more detail, so that they can be more “out-of-the-box”. I will start to post case studies on a more regular and consistent basis.
Here is a recent promotion so you can see how you can turn a basic reusable cup into something so much more … a unique keepsake.
The Zilker Botanical Gardens in Austin, Texas were looking for a unique gift to give to the people who were paying to tour the strolling 30-acre gardens, sometimes referred to as the “jewel in the heart of Austin”. They decided on a double-walled acrylic tumbler with a map of their park on it–so people would have these trails in front of them while walking, instead of hunting for a paper map.
The double-walled tumbler was ideal for all weather–for hot or cold drinks.
What are you going to add to your promotional mug or reusable water bottle that will make it the one that gets used daily–and not thrown in the back of the cupboard?