Green Marketing: Time to Look Back and Plan for the New Year
Austin, Texas: As the year comes to a close, it is time to take a look back at your marketing efforts to see if you met your green marketing goals.
As an eco-marketing company, you must be at the forefront of green technology, waste reduction, recycling and other green initiatives.
Take a look back to see if you can pinpoint measurable reductions in paper usage, miles driven by you and your fellow employees, energy reductions in running your business, supply chain mandates, etc.
Talk to your employees about other areas where you can achieve energy savings, whether it be as simple as thermostat changes and weatherization or more profound and deeper changes.
As the new year approaches, take time to see where you can lead on environmental causes, promote green outreach programs and motivate and inspire your employees, your customers, your vendors and the general public.
Look over your marketing materials to see how you can educate your audience both on the value of your greener product or service, but also on environmental issues in general.
Be sure to practice what you preach in terms of using recycled paper for print, as well as using recycled promotional products to carry your branded message.
Going green cannot be a one-person plan. Be sure your employees are actively behind your green initiatives and agenda.
Did you reach the goal of 10% energy reduction in 2011?
If not, let’s double down and make it happen in 2012.
If so, can you achieve 11% reduction this year?
Keep striving for a greener planet.
We’re all in it together.
Happy New Year!
May 2012 be the greenest one yet.
