What is Your Definition of Green Promotional Products?
Expanding the Reach of Green Promotional Products and Marketing
Austin, Texas: How narrowly do you define the term: “green promotional products”?
For some, it means only promotional products made from organic materials.
For some it may mean only recycled promotional products.
Still, others take into account that green promotional products must be reusable or that it reduces waste–such as reusable tote bags and imprinted water bottles.
Many are adding into the scope of green promotional products such tech items as rechargeable phone power chargers (both solar powered power chargers and plug in power chargers) –as they help to prolong the need for throw-away external batteries.
The key is to define what you consider to be green promotional products–or eco-friendly promotional products and to re-evaluate your parameters from time to time.
I had a Fortune 500 client call me this week for what she considered “green promotional products” – and her only parameter was that the items “not be from a third world sweatshop”.
I would argue that that definition of “green promotional products” is a bit too broad (and I did help her narrow down her new guidelines).
I would also make the case to embrace other promotional items that might not strike you immediately as green friendly.
Keeping in mind the 3R’s: Reduce, Reuse and Recycle– I would suggest that any promotional product that fits at least one of those criteria should be considered a green promotional product.
What is your definition of “green promotional products”?
I’d love to hear it.
Let’s all do our part to increase our green marketing and promote a cleaner environment.