Green Marketing 101: Marketing To Students
Recruiting Students Through Green Marketing
Austin, Texas: I often get asked what is the best way to reach high school and college students for advertising and marketing campaigns– and the answer is to use green marketing.
The current class of high school and college students has been raised on environmental education since they were in kindergarten.
They are savvy on the issues of alternative energy, sustainability, recycling, going green, green marketing — and yes, even green washing.
A large percentage of students are actively seeking employment with organizations and businesses with strong sustainability goals.
Businesses that practice good stewardship of the planet are looked upon more favorably by the majority of these students — so why not promote your strongest traits.
If your organization is green –DON’T HIDE IT!
Make it your strongest selling point in attracting and recruiting these students.
Use eco-friendly promotional products when going to college fairs, as well as for all marketing efforts.
Using recycled pens, recycled backpacks and recycled journal books, as well as providing organic cotton or bamboo shirts for staff promotes your organization’s commitment to the environment and avoids mixed signals.
Promote your green initiatives.
Be sure to blog about green issues and your green programs.
These students want to know why you are green..how you are green and what you are doing to become more green.
Share your green purchasing mandates.
Share your stewardship ideals.
Students that care about the environment are interested in learning more. They want to know the why’s and the how’s.
Give them a wealth of information and let them decide what they want to learn more about– not have you filter it for them.
There has never been a better time to be a green organization.
You will get a better candidate for your efforts.
Here’s to a green tomorrow, today!