Should Marketers Care About Earth Day Any Longer?
Mar 8, 2013
Is Your Organization Still Participating in Earth Day Events?
Austin, Texas: Earth Day has been considered a great marketing event over the past 8-10 years, as more and more consumers have become interested in environmental causes and have become more attuned to corporate social responsibility.
But will Earth Day 2013 even matter?
Do people still care about Earth Day — and should marketers still get involved with this annual event?
Like many great movements of social change, such as Women’s Suffrage and Civil Rights, attention to the cause greatly diminishes once the goal has been met. We no longer need to get on the soapbox and argue for a woman’s right to vote in this country–so the point is moot and the law is on the books.
However with Earth Day, these same facts do not hold up.
Although the EPA has been more aggressive in implementing legislation against greenhouse gases, enforcement is lax and counter-lawsuits are chipping away at these laws effectiveness.
Many people are still unsure about Climate Change and many still believe that Global Warming is a hoax.
So, there is still a great deal of work that needs to be done on the education side of the environmental movement.
This is why Earth Day still matters.
Earth Day should be about education – teaching and discussing how carbon emissions harm the atmosphere and talking about ways to reduce one’s carbon footprint.
Earth Day is also a great time to preach the 3R’s: Reduce, Recycle and Reuse.
Earth Day is a one-day annual event where corporations, schools, cities and other civic organizations can all come together for a common cause– a greener planet today.
There may be some disagreement about causes of climate change–but there is no disagreement into the fact that we can all make a difference.
Earth Day really does still matter if you still have the hope of a cleaner tomorrow.
Don’t let your school or city fail to commemorate this important date.
Celebrate and cherish Earth Day this April 22nd – and every April 22nd.
Here’s to a greener tomorrow, today!