9 Green New Year's Resolutions for 2011

  • Dec 28, 2010

Every time this year, we all start thinking about our New Year’s resolutions.

Last year, my diet lasted through January 3rd—which was a day longer than the previous year. Maybe my willpower is getting stronger as I age.

As we go out and celebrate the start of a new year, you will inevitably be asked about your own resolution. Don’t freeze up – or give the same old lame answer that you gave last year… and the year before… and the year before: Quit Smoking, Lose 10 pounds; Join a gym. Any of these sound familiar?

Here is a cheat sheet for you in case somebody asks you what your New Year’s resolution is for 2011: Be a Greener Shopper in 2011.

Below are 9 ways to become a greener consumer in 2011.

1. Support brands that are green, such as Clorox Green Works, Tom’s of Maine, Ikea, Toyota, Disney and others. If you don’t support them, where is their incentive in keeping green? Money talks.

2. Become an educated consumer. Read labels. Understand what the different recycling arrows mean. Learn about sustainability. Know the difference between recycled and recyclable.

3. Question wasteful packaging. Blog and write about products that come


  • Category: green marketing
  • Tags: Earth Day, go green, going green, green consumer, green resolutions, New Year's resolutions, Robert Piller