Sustainable Swag for Stylish Brands!
Email: Lauren@ecomarketingsolutions.com
Sustainable Swag for Stylish Brands!
Email: Lauren@ecomarketingsolutions.com
Oct 2, 2012
How Involved Are You With the Cause You are Marketing or Promoting? Cause Marketing: Are You a Supporter – or Just Jumping on the Bandwagon? Austin, Texas: Cause marketing is here in f...
Continue ReadingOct 2, 2012
New Green Guides Will Help Marketers Avoid Making Misleading Environmental Claims WASHINGTON, Oct. 1, 2012 /PRNewswire-USNewswire/ - The Federal Trade Commission issued revised “Green Guides...
Continue ReadingOct 2, 2012
Revised FTC Green Guides: Now See the Movie Austin, Texas At Eco Marketing Solutions, our policy has always been that an educated customer is our best customer. The FTC has just revised their Gre...
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New Study Shows That organic food is no more nutritious than non-organic foods Austin, Texas: There is a new study that has been making the rounds on the Internet, newspapers, blogs and daytime ta...
Continue ReadingJul 9, 2012
Are there already too many green symbols out there in the marketplace? Austin, Texas: Proctor and Gamble is putting a lot of marketing dollars behind Good Housekeeping's Green Seals, which it ...
Continue ReadingMay 31, 2012
Austin, Texas: Greenwashing has become so prevalent in advertising that many people stop believing most of what they read. This is good news for those marketers that are try to obfuscate the truth ...
Continue ReadingSep 30, 2011
Austin, Texas: As I watch the Republican Presidential debates over the past few weeks, I am amazed at the lack of commitment by any candidate on most major issues. Answers by all seem to be vague,...
Continue ReadingAug 3, 2011
Austin, Texas: Marketers and the media are anxiously anticipating the release of the new FTC Green Guides, which will list the new rules for use of green marketing advertising–a sort of truth...
Continue ReadingJul 11, 2011
Rather than admit to being guilty, SC Johnson settled some lawsuits last week over its green certification claims, according to an article in GreenBiz.com. This should shed a light on green certif...
Continue ReadingJun 17, 2011
In the past few weeks, I have read over a dozen articles and blogs condemning the act of greenwashing. It seems that “the left” has declared war on the evils of greenwashing– but...
Continue ReadingMar 25, 2011
I just received a press release about an organization called the EcoChamber, which claims to be “the global green chamber of commerce”. They say that they have “more than 1,100 gl...
Continue ReadingDec 8, 2010
According to a recent article in the Green Computing blog, American companies are exporting their e-waste to Asia - either for recycling, or possibly for dumping. One company alone in California, ...
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It has been reported that ULC Standards has acquired TerraChoice, the managers of Canada's EcoLogo program. This consolidation might make it easier for consumers to differentiate between green clai...
Continue ReadingAug 24, 2010
According to an article in Advertising Age, the Federal Trade Commission is planning to introduce a new set of so-called Green Guides that are used by the FTC to guide enforcement of existing laws....
Continue ReadingJul 30, 2010
Although BP advertising, like the one online at WSJ.com tries to portray the company as fighting 24 hours a day to clean up their oil spill mess, WSJ.com points out today that BP's incoming chief e...
Continue ReadingMay 21, 2010
As a green organization, what are you doing to reduce your energy consumption? According to the U.S. Department of Energy, in the commercial sector, energy consumption is broken down the largest p...
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