Cause Marketing: Are You a Supporter - or Just Jumping on the Bandwagon?
Oct 02, 2012
How Involved Are You With the Cause You are Marketing or Promoting? Cause Marketing: Are You a Supporter – or Just Jumping on the Bandwagon? Austin, Texas: Cause marketing is here in full ...
Continue ReadingFTC Issues Revised Green Guides to Help Prevent Green Washing
Oct 02, 2012
New Green Guides Will Help Marketers Avoid Making Misleading Environmental Claims WASHINGTON, Oct. 1, 2012 /PRNewswire-USNewswire/ — The Federal Trade Commission issued revised “Green Gui...
Continue ReadingRevised FTC Green Guides: The Video
Oct 02, 2012
Revised FTC Green Guides: Now See the Movie Austin, Texas At Eco Marketing Solutions, our policy has always been that an educated customer is our best customer. The FTC has just revised their Green ...
Continue ReadingGreenwashing Rears Its Ugly Head Again: Truth About Organic Foods
Sep 04, 2012
New Study Shows That organic food is no more nutritious than non-organic foods Austin, Texas: There is a new study that has been making the rounds on the Internet, newspapers, blogs and daytime talk ...
Continue ReadingDo We Really Need the Good Housekeeping Green Seal for Eco Retail Products?
Jul 09, 2012
Are there already too many green symbols out there in the marketplace? Austin, Texas: Proctor and Gamble is putting a lot of marketing dollars behind Good Housekeeping’s Green Seals, which ...
Continue ReadingGreen Marketing 101: Watch for Greenwashing
May 31, 2012
Austin, Texas: Greenwashing has become so prevalent in advertising that many people stop believing most of what they read. This is good news for those marketers that are try to obfuscate the truth or ...
Continue ReadingHow Committed Is Your Company To The Green Movement?
Sep 30, 2011
Austin, Texas: As I watch the Republican Presidential debates over the past few weeks, I am amazed at the lack of commitment by any candidate on most major issues. Answers by all seem to be vague, am...
Continue ReadingThe Green Guides Are Coming: What to Do?
Aug 03, 2011
Austin, Texas: Marketers and the media are anxiously anticipating the release of the new FTC Green Guides, which will list the new rules for use of green marketing advertising–a sort of truth in...
Continue ReadingSC Johnson Lawsuit Shows the Need for 3rd Party Certification
Jul 11, 2011
Rather than admit to being guilty, SC Johnson settled some lawsuits last week over its green certification claims, according to an article in GreenBiz.com. This should shed a light on green certifica...
Continue ReadingShould We Be Condemning Greenwashing- Or Assume It Is Just Ignorance?
Jun 17, 2011
In the past few weeks, I have read over a dozen articles and blogs condemning the act of greenwashing. It seems that “the left” has declared war on the evils of greenwashing– but ha...
Continue ReadingIs There Really a Need for an International Green Chamber of Commerce?
Mar 25, 2011
I just received a press release about an organization called the EcoChamber, which claims to be “the global green chamber of commerce”. They say that they have “more than 1,100 globa...
Continue ReadingIs it Time for an E-Waste Deposit Fee?
Dec 08, 2010
According to a recent article in the Green Computing blog, American companies are exporting their e-waste to Asia — either for recycling, or possibly for dumping. One company alone in Californi...
Continue ReadingToo Many Green Labeling Choices Means Greater Confusion for Consumers
Sep 08, 2010
It has been reported that ULC Standards has acquired TerraChoice, the managers of Canada’s EcoLogo program. This consolidation might make it easier for consumers to differentiate between green c...
Continue ReadingFTC to Offer Tighter Guidelines on Green Marketing
Aug 24, 2010
According to an article in Advertising Age, the Federal Trade Commission is planning to introduce a new set of so-called Green Guides that are used by the FTC to guide enforcement of existing laws. Th...
Continue ReadingBP: Planning a Major Scaleback in its Gulf Clean Up Efforts-Why?
Jul 30, 2010
Although BP advertising, like the one online at WSJ.com tries to portray the company as fighting 24 hours a day to clean up their oil spill mess, WSJ.com points out today that BP’s incoming chie...
Continue ReadingWhat Are You Doing to Reduce Your Organization's Energy Consumption?
May 21, 2010
As a green organization, what are you doing to reduce your energy consumption? According to the U.S. Department of Energy, in the commercial sector, energy consumption is broken down the largest perc...
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