Green Economy Improving, According to Industry Survey
Jul 19, 2010
Budgets and hiring in corporate environmental departments are on the rise. Those are core findings of the twice-annual “Green and the Economy” survey, conducted by GreenBiz Intelligence. While the overall economy still seems shaky, corporate environmental and sustainability departments seem to be on much more solid ground.
One big finding of this mid-year 2010 survey is that “the economic downturn is no longer driving most large companies’ environmental strategy”. That means environmental initiatives are being driven more on the basis of strategic business decisions, as they should be. Chief among them, according to the survey, is that “the economic downturn has taken a backseat to growing customer requirements as the principal driver of corporate environmental strategy.”
Hiring is up, too. Large companies, in particular, are increasing headcounts for environmental and sustainability roles. In early 2009, 27 percent of large companies reported hiring freezes and only 8 percent planned to increase headcount for environmental departments. Today, only 11 percent report hiring freezes and more than 28 percent plan to increase headcount, a major swing.
Although the economy has not fully recovered, signs are positive that the green economy is no fad and is here to stay.