Green Marketing 101: Tell Your Origin Story?
May 12, 2014
Are You Telling Your Story of Your Company’s Creation?
Austin, Texas: Most green companies have an interesting story to tell.
They were created to solve an environmental problem–such as to reduce waste, to cut carbon emissions, to encourage environmental education, to educate on the need for more recycling, etc.
But are you telling your story often enough?
Here is an excellent short article on the power of creating and promoting your organization’s origin story.
What sets your organization apart is the story of how you got started.
Tell us why you got started.
Describe conditions before you got started and afterwards.
Explain to us the need that you saw in the marketplace for a greener alternative