7 Branded Ideas for Promoting Your Cannabis Businesses

  • Apr 20, 2019

The cannabis industry is a growing one, and within it, the U.S. and Canada are expected to generate a combined $172 billion in retail sales over the next six years.


From relieving stress and anxiety to even helping with chronic pain, glaucoma, Parkinson’s disease and arthritis, there are many health benefits associated with this plant.


If you have a business in the cannabis/medical marijuana sector, use these 7 ideas for promoting your brand:


  1. Marketing Materials: Marketing materials can be passed out in order to inform people about your product(s)/service(s). Instead of giving out a flier or business card, though, have some fun with it; hand out a chill patch like this or a branded Zippo® lighter to potential customers and to fans!

  1. Health Events: Conferences, tradeshows and health fairs are an easy way to get in front of your targeted audience, and while set up there, you can attract attention with promotional products like CBD-infused mints.

  1. Giveaways: Another way to drum up attention is with a giveaway. When hosting one, you’ll want to reward the winner(s) with a big-ticket item such as a backpack or a clothing item made from hemp.

  1. Imprinted Items: From the dropper bottles you sell your product(s) in to the swag you hand out (like a stress-relieving keyring!), make sure your company name/logo is standing out and being seen on different items.

  1. Community Involvement: Being involved in the community is a good way to earn exposure. While out and about, appeal to crowds with another fun promotional product: CBD-infused lip balm.

  1. Gift Packages: You may choose to honor influencers or your first customers or those who are celebrating birthdays with a gift package, which is where CBD bath bombs come into play. These stress-relieving bath products are always appreciated!

  1. Traditional Advertising: And, of course, in order to increase your followers and your business, you should consider advertising through magazines, billboards, the radio/TV, social media and so on.


For more wellness items, visit Eco Marketing Solutions!