Green Marketing Tip: Send Receipts by Email-Capture Contact Info
Data Capture or Go Green Movement? Depends on the Retailer
Austin, Texas: Retailers, are you looking for an easy way to capture your customers’ email addresses and go green at the same time?
Well, many retailers are now offering to send cash register receipts by email--to prevent receipts from getting lost, and also for capturing customer data.
There can, of course, be hyperlinks to your Facebook page, twitter page, etc.
But please, if you are not a green company, do not use the excuse that you are doing this to “save the trees”.
Not only will customers roll their eyes, but you will only make it harder for legitimate green retailers to promote the green movement.
At the same time, be sure to offer a reusable tote instead of plastic bags.
You don’t want to be a hypocrite.
Help make every day Earth Day.