Six Ways To Measure the Effectiveness of Your

  • Nov 16, 2009

Because I have been working with hundreds of companies that have implemented “go green” campaigns over the past few years, I often wonder how to quantify the effectiveness of these programs.

There are dozens of reasons that an organization will want to run a green initiative—from good corporate stewardship to trying to improve their corporate image in the community or within their industry…and everything in between.

  • Category: green marketing
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