Earth Hour: Turn Off Your Lights

  • Mar 5, 2009

The third anniversary of Earth Hour will be here soon. Earth Hour will occur at 8:30 pm - 9:30 pm (your local time) on Saturday, March 28, 2009.

During this hour, people around the globe are encouraged to turn out their non-essential lighting in hopes of creating one of the largest climate events in history. Across the globe, in major metropolitan cities, skylines will go dark for one hour as individuals, businesses, government buildings, schools and major landmarks turn out their lights.

Everyone is encouraged to participate, so encourage your school, office, place of worship, and any organization to just say no to light– for just one hour.

Please participate and spread the word. Turn off your lights for one hour. This year’s Earth Hour’s goal is 1 billion participants in 1000 cities around the world.

According to Earth Hour US, Earth Hour began in 2007 as 2.2 million people turned out their lights in Sydney, Australia in a stand against climate change. From the famed Sydney Opera House and the Sydney Harbour Bridge to skyscrapers and individual homes, Sydney went dark.

During Earth Hour 2008, the event grew as more than 50 million people in 400 cities on all seven continents turned off their lights and major icons also went dark, including the Coliseum in Rome, Stockholm’s Royal Castle, the Empire State Building and the Golden Gate Bridge in San Francisco. Google turned its homepage black for an entire day in tribute.

Hokey–maybe? Effective as a PR tool to call attention to climate change–definitely.

Happy Earth Hour to you…and you…and you…

Note: Does your city participate in Earth Hour? I’d like to hear from you if it does — or how you will help convince your city to join in for Earth Hour.

  • Category: green marketing
  • Tags: Earth Hour, Earth Hour US, Eco Marketing Solutions,, environmentally-friendly promotional products, go green, green ad specialties, green marketing, green pr