Proven Strategies for Gaining More Green Customers
American citizens are becoming more worried with the environment. The growth in this number is evident in the 1.4 million members and supporters of the most popular and oldest non-profit green organization, Sierra Club. With greater number of people making their residences more energy efficient, driving cars which are consume less fuel, recycling waste materials and purchasing environment friendly products, this trend has led to a substantial increase in the number of self-sufficient companies on Main Street selling to green consumers.
Small businesses selling green products have become a growing business community. At the same time businesses dealing in general products are increasing the percentage of green products they are offering.
Robert Piller, President of Eco Marketing Solutions, says his company, which produces custom printed eco-friendly products for retail, has seen a record number of retailers increasing their product mix to include green products. He states, “Last year, we had many retailers, both small and independent accounts, as well as major national chains, begin to increase the number of recycled and biodegradable items in their product mix and planograms. From recycled tote bags to biodegradable and reusable drinkware—insulated tumblers, stainless steel bottles and ceramic mugs, we saw a 36% increase in same store sales to these accounts.”
The following information is designed to enable local companies to recognize green opportunities and to better market to the green consumer.
How to Identify the Green Consumer?
While the truth remains that all green consumers are not the same, knowledge of a few of traits they have in common will enable businesses to make a more careful study of the market for eco-friendly products and services.