How Committed Is Your Company To The Green Movement?
Sep 30, 2011
Austin, Texas: As I watch the Republican Presidential debates over the past few weeks, I am amazed at the lack of commitment by any candidate on most major issues.
Answers by all seem to be vague, ambiguous and wishy-washy. There is certainly no passion that comes across to the viewing public.
Is this like your company’s stand on the environment–vague, ambiguous and wishy-washy?
People can easily cut through this B.S. and tell that you are not truly committed.
Green Washing? No, too many companies do Green Lying, where they knowingly are not green but pretend to be.
If you are a green marketer or an organization going green, how are you living that commitment?
Jut by having the word “green” or “environmentally-friendly” on you packaging or in your mission statement doesn’t make you a green company.
Where is your passion?
How is your company reducing its energy consumption?
How are you reducing packaging waste?
How are you encouraging car pooling by your employees, inspiring greener procedures at work and changing your green lifestyle?
Going green is like fitness….. you need to be committed to it in order to be successful.
Show some passion to the green movement and get involved.
Practice what you preach.
Live the lifestyle.
Your organization will gain a great deal more credibility..and your commitment will show.
I’ll vote for that!