States May Begin to Ban Plastic Bags - What Your Organization Can Do To Get Reusable Tote Bags in the Hands of Your Customers and Prospects
It looks like California may be the first state to ban plastic bags. Many cities already have similar ordinances and the trend is pointing toward more states banning plastic bags in order to reduce landfill waste.
These bans are designed to encourage reusable bags at grocery stores, convenience stores, discount and hardware stores and other retail locations. If an individual does not have their own reusable tote, a paper sack will be offered at a nominal fee, like a nickel per bag. It is estimated that Californians use nearly 19 billion plastic bags every year, which end up in landfills.
These laws can create a tremendous opportunity for companies to get their message in front of customers and prospects, and to promote themselves as eco-friendly.
If you are a retailer, you should immediately begin to offer recycled or reusable tote bags to your clients. Many stores offer bags with their logo and imprint for $1-$3, or FREE with a purchase of $25 or more. Come to view these reusable tote bags as a walking billboard for your business, where thousands of bags are being carried around and your logo and message being viewed by thousands of people.
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