BMW and Toyota Create Most 'Sustainable Value', Report Finds

  • Dec 29, 2009

car mfrAccording to a recent study, Toyota and BMW use their economic, environmental and social resources more efficiently than other worldwide automakers, with US manufacturers still lagging behind.

The study, from Belfast’s Queen’s University Management School, the Euromed Management School Marseille and Berlin’s Institute for Futures Studies and Technology Assessment , measures the sustainable performance of worldwide auto manufacturers from 1999 to 2007, comparing resource use efficiency of production for factors such as emissions, work accidents, waste generation and water use.

In an interesting formula, they created a new, yet vague term, sustainable value, as the basis of their metrics. (more…)


  • Category: green marketing
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