This Earth Day, Commit to Making Green Changes for the Next 12 Months

  • Apr 14, 2011

Earth Day is coming…and before you know it, there will be nothing left but a memory.

The real shame of Earth Day is that so many organizations and companies look it at as an isolated, one day, feel good event–like a birthday, or New Year’s Eve.

Resolutions are made on New Year’s Eve, most of which are broken within a week. I know that for a fact, as my birthday is January 6th and I am usually trying to re-affirm and renew my broken pledges from the week before.

Earth Day is very similar to New Year’s in broken pledges and stalled resolutions?

I have clients that I only hear from in the Spring when they prepare for their Earth Day events. It is always nice to hear from them, and I appreciate their business…but I wonder how much impact they, and others like them, are truly making with a single day GREEN focus.

Earth Day should be about behavior modification. Companies should encourage their employees and their customers, as well as the general public, to take a pledge to make changes in reducing their carbon footprint.

No Earth Day event or outreach program should pass without pledge cards being handed out which are designed to encourage specific steps to take in cutting energy use, changed buying behaviors and other definitive ways to cut one’s carbon footprint.

Old habits and behaviors take time to change…and businesses, churches, and other organizations need to hold green meetings on a regular basis in order to keep people following their green resolutions.

Perhaps an AA for people who want to be more environmentally friendly and socially aware.

Wouldn’t it be nice if every organization who says that they are “going green” holds weekly or monthly green meetings with employees (and the general public) helping people to better understand their individual impact on the planet and how they can take steps to reduce energy consumption and waste.

Let’s not allow Earth Day to become a one day party or event. Let’s make Earth Day the start of a year-long green movement and campaign that really has impact.

Let’s Make Every Day Earth Day!

  • Category: green marketing
  • Tags: Earth Day, Earth Day celebrations, go green, going green, green behavior changes, green businesses, ideas for Earth Day