Earth Day Needs to Become Earth Awareness Month

  • Apr 21, 2011

Happy "Earth Awareness Month"

As my clients are rushing to complete their last minute Earth Day celebrations, I am noticing that some of these organizations are running conflicting events at the same time, in different parts of their respective cities.

All this does is water down the number of people at each event, rather than to have any single event gain critical mass. Wouldn’t a series of events, one per weekend, be a better idea?

My suggestion would be for Earth Day to become “Earth Awareness Month”.

This will give schools more time to focus on the 3R’s (Reduce, Recycle, Reuse)–plus have time to teach about carbon footprint, global warming and other important environmental issues. A topic per week would make these subjects easier to comprehend, rather than to squeeze it all into a 60-minute lecture/film/discussion/PowerPoint presentation.

Earth Awareness Month will also make it easy for other organizations and businesses to get their environmental message across to their public, without a flurry of activity that is quickly forgotten.

Christmas has 12 days leading up to it. Hanukkah has 8 days. Black History Month has a full month. Super Bowl Weekend is 2 full weeks of pre-game hype and activity. All good things need more than one day. Heck, my mother-in-law has a “Birthday Month”, where she celebrates her birth for 31 days!

Something as important as the air we breathe and our carbon footprint should be given more than a single day.

Who is for Earth Awareness Month?

  • Category: green marketing
  • Tags: Earth Awareness Month, Earth Day, Earth Month, Earth Week