Imprinted Tote Bags Can Get Your Message Seen Over 12,000 Times Per Year
Jan 6, 2009
Business people who spend money on advertising and marketing will be surprised to learn that advertising one’s name on a reusable tote bag is over 15 times less expensive per impression than any other form of advertising.
People who receive an imprinted reusable tote bag use them an average of 9 times per month, according to the June/July 2008 survey of 618 businesspeople on behalf of the Advertising Specialty Institute. Since the bags have a large imprint area and are displayed in a visible location, the advertising message will be seen an average of 1,038 impressions per month; nearly 12,500 people will see that message each year Ã¢â‚¬“per bag. Give out 500 imprinted bags, and in one year, over 6.2 million people will have seen your imprint.
At an average cost of $3.00, a tote bag imprinted with a logo and message on it will be viewed 12,000+ times in a year Ã¢â‚¬“making the cost per impression (CPI) only $.00025, which is about one fifteenth the cost of an average city billboard ($.003), and 1/28th the cost of an average cable TV commercial ($.007) and the 1/76th cost of an average half-page black-and-white newspaper ad ($.019).
Because imprinted bags, such as totes, are a useful item, they are kept for an average of 9 months, according to the survey. It also points out that 53% of those who received an imprinted tote bag indicated that their impression of the advertiser had become either significantly or somewhat more favorable after receiving the item.
Reusable bags are good for the environment—as they prevent plastic bags to be used. Those made from recycled materials or from natural cloth or jute, are even more eco-friendly. Plus, they are traveling billboards for your message. Imagine the impact of 500 or more people carrying your mini-billboard around Ã¢â‚¬“wherever they go.
Reusable imprinted bags are both good for the environment and good for your budget—it is a winning combination.