How to Get Your Employees to Go Green

  • Dec 1, 2009

At a recent panel discussion at which I was a part of, questions seemed to keep popping up about how to get employees on board for a “go green” initiative.

Some of the human resource directors in the audience expressed how there were certain departments, or individuals within particular departments, that were not on board with the program. Others expressed how they have 90%-100% participation and commitment at their work. How was such a wide degree of participation possible?

Now, I have already mentioned how to start a “go green” program at work, which you can read at this link.

The consensus among the panelists was that the “carrot and stick” method was the best approach, by far. Greening a business takes time and patience. Like I had mentioned previously, baby steps work best. (more…)


  • Category: green marketing
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