Green Marketing to Gay Consumers
“Being Green is Gay.” Or is it “Being Gay is Green”?
As ridiculous, outlandish and inflammatory both those statements are, according to a national survey released recently by Harris Interactive, lesbian, gay, bisexual and/or transgender (LGBT) adults are accelerating their personal commitment to pro-environmental issues.
A majority (55%) of all LGBT adults, when asked if they “personally care a great deal about the current state and future of the environment,” say this statement describes themselves completely or very well – a description that characterizes just one-third (33%) of heterosexual American adults. When all are asked if they “encourage others to be more environmentally friendly,” four
