Determine Your Marketing Goals..Before Planning Your Strategy

Jan 25, 2013

Does this social media strategy look familiar? Austin, Texas: I saw this great cartoon on people jumping onto all the different social media platforms–without any clear vision or goal. Wi...

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Creating Vector Art for Imprinted Promotional Items

Oct 31, 2012

What is Vector Art? Austin, Texas: When it comes to imprinting promotional products, the key is to start off with good, crisp vector artwork. I receive a wide variety of artwork that my clients swea...

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Make Your Logo Jump With Augmented Reality

Aug 10, 2012

Augmented Reality: The Next Step in Branding Austin, Texas: As a marketing professional, you are always looking for ways to make your brand stand out. Marketers are quick to jump on the newest techn...

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4 Tips for Choosing the Right Tote Bag for Your Next Trade Show

Jul 16, 2012

Choosing the Right Trade Show Tote Bag Can Help Maximize Your ROI. Austin, Texas One of the most popular promotional items for trade shows is the imprinted shopping bags. Shopping bags with your log...

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New Promotional Products Have a Sense of Smell

Jan 17, 2012

Promotional Products with Built-In Fragrances Austin, Texas: In the past few months, we have worked with several clients on unique promotional items and premiums that had built in scents as a way to ...

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How to Get Trade Show Tote Bags for Free-and Have Your Suppliers Gladly Pick Up the Cost

Sep 27, 2011

Custom imprinted tote bags are one of the most popular items given out a trade shows today. After all, who doesn’t need an extra bag to carry around literature and samples from a trade show flo...

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Royal Wedding Proves That Promotional Products Can Become Collectible Swag

Apr 27, 2011

Austin, TX: With all the fuss and hoopla surrounding the Royal Wedding, it is the imprinted promotional products that are gaining a great deal of the fuss. That’s right–Royal Wedding coll...

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How Green is Your Current Promotional Products Distributor?

Apr 05, 2011

Many companies claim to be green.  Some offer products that they say are “eco-friendly” without understanding what makes a promotional item truly environmentally friendly. 1) &n...

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Imprinted Tote Bags Can Get Your Message Seen Over 12,000 Times Per Year

Jan 06, 2009

Business people who spend money on advertising and marketing will be surprised to learn that advertising one’s name on a reusable tote bag is over 15 times less expensive per impression than any...

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Do You Make These 8 Costly Mistakes When Buying Promotional Products?

Nov 01, 2008

Imprinted advertising specialties are ideal low cost promotional gifts for prospects, employees and clients. When used properly, promotional products can keep your name in front of your prospects whe...

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10 Tips To Choosing the Right Corporate Holiday Gifts

Sep 30, 2008

Over the past 24 years, I have helped thousands of companies in selecting their holiday and corporate gifts. Some have told me to “just buy what you think people want—under $50”&nda...

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Trade Show Marketing: Following Up After a Trade Show (Part 3 of 3)

Sep 25, 2008

Trade Show Marketing Ideas to Help Maximize ROI (Part 3 of a 3 Part Series) In this third and final segment on trade show marketing ideas, I will address ideas to help improve your trade show result...

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Trade Show Marketing: How to Attract the Best Qualified Leads and Prospects to Your Booth (Part 2 of 3)

Sep 25, 2008

Tips to Improve ROI at Upcoming trade Shows (Part 2 of 3) The day you have marked on the calendar is here. Today is the first day of the trade show you have planned for over the past few months. You...

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Trade Show Marketing: How to Attract the Best Qualified Leads and Prospects to Your Booth (Part 1 of 3)

Sep 25, 2008

Marketing Tips to Attract More Trade Show Visitors (Part One of a Three Part Series) One of the biggest hurdles my clients’ face is in proper trade show marketing. A trade show can easily cost...

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