How Are You Measuring the Effectiveness and ROI of Your Promotional Products?

Mar 12, 2014

Three Simple Ideas to Help You  Measure the ROI of Your Promotional Products Austin, Texas: I’ve been in the promotional products industry for over 30 years. I have seen many trends come ...

Continue Reading

Get a Better ROI on Your Promotional Products with Personalization

May 17, 2013

Try Personalization on Your Next Promotional Product Order To Increase Usage and ROI By Robert Piller Austin, TX: One of the biggest discussions I often have with my clients is about maximizing RO...

Continue Reading

Imprinted Promotional Products Yield Lowest Cost per Impression of any Advertising Medium

Jan 05, 2009

The results are in… and the June/July 2008 survey of 618 businesspeople on behalf of the Advertising Specialty Institute prove that imprinted promotional products return the best return on inve...

Continue Reading

Trade Show Marketing: Following Up After a Trade Show (Part 3 of 3)

Sep 13, 2008

(Part 3 of a 3 Part Series) In this third and final segment on trade show marketing ideas, I will address ideas to help improve your trade show results through proven post-show follow up. I am still...

Continue Reading

Trade Show Marketing: How to Attract the Best Qualified Leads and Prospects to Your Booth (Part 2 of 3)

Sep 10, 2008

(Part 2 of 3) The day you have marked on the calendar is here. Today is the first day of the trade show you have planned for over the past few months. You’ve lost sleep, spent time at Kinko&rs...

Continue Reading

Trade Show Marketing: How to Attract the Best Qualified Leads and Prospects to Your Booth (Part 1 of 3)

Sep 08, 2008

(Part One of a Three Part Series) One of the biggest hurdles my clients’ face is in proper trade show marketing. A trade show can easily cost from $10,000 for a basic 10 foot by 10 foot booth, ...

Continue Reading