Moleskine® Cahier Promotional Notebook

Feb 03

Promotional Moleskine® Cahier Notebook Promotional Moleskine® Cahier Notebook with Blank Pages Austin, TX:  Sketch your path to success in the Moleskine® Cahier Notebook.  Fill...

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Custom Chevron Sport Cinch Pack

Feb 02

Custom Chevron Sport Cinch Pack Custom Chevron Sport Cinch Pack in Black and White Austin, TX:  Promote your business among the sporting crowd with these cinch packs.  They make a perfect ...

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Printed Stainless Steel Desk Mug

Feb 01

Printed Stainless Steel Desk Mug Printed Stainless Steel Desk Mug by Thermos® Austin, TX:  Heat up your marketing campaign with the printed Thermos® desk mug.  Made from stainless ...

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Custom Branded Hydration Bottle

Jan 31

Custom Branded Hydration Bottle Custom Branded Hydration Bottle by Thermos® Austin, TX:  Promote your business while encouraging adoption of reusable beverage containers.  The custom b...

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Cotton Boat Tote with Logo

Jan 30

Cotton Boat Tote with Logo Black Cotton Boat Tote with Logo Austin, TX:  Get your name toted all over town on the side of these totes.  Both stylish and sturdy, they are made from 16 ounce...

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Partial Client List

Apr 06, 2016

Thank you for such a wonderful first 60 years. Here’s to another 60 years!!

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Eco Marketing Solutions: Code of Conduct

Apr 04, 2016

  Code of Product Responsibility Conduct ECO MARKETING SOLUTIONS’ COMMITMENT TO ETHICAL AND RESPONSIBLE CONDUCT  Eco Marketing Solutions believes we must not only meet the expecta...

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7 Questions to Ask Yourself To Improve Your Green Marketing Sales Next Year Year

Dec 02, 2015

Is It Time To Re-Visit Your Green Marketing Plans for 2016? Austin, Texas: As the year quickly comes to an end, it is a great time to  review your green marketing goals .and to see how close y...

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Are Your Promoting Your Mission With Your Promotional Products?

May 07, 2015

Do Your Promotional Products and Advertising Campaigns Describe and Promote Your Social Mission? Austin, Texas: Many of us have participated in Earth Day events to promote our brands with gree...

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What is Your Definition of Green Promotional Products?

Jan 23, 2015

Expanding the Reach of Green Promotional Products and Marketing Austin, Texas: How narrowly do you define the term: “green promotional products”? For some, it means only promotional...

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Eco Friendly Holday Gifts Reflect Your Brand Identity

Oct 13, 2014

Eco Friendly Holiday Gifts: Now Is Your Time to Reinforce Your Brand Identity and Be Consistent With Your Messaging Austin, Texas: I am a bit disheartened by the number of my green clients that do no...

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The Value and Power of Promotional Tote Bags

Sep 19, 2014

Interesting Facts About Promotional Tote Bags Austin, Texas: We all see the popularity of promotional tote bags. They are everywhere and are used over and over again. Now, new statistics from the...

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Be Sure to Add Social Media Links to Your Promotional Products

Sep 05, 2014

Printing and Promoting Your Social Media Links on All of Your Promotional Products Will Drive More Traffic Austin, Texas: One of the most common concerns for my clients is how they can at...

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What Makes a Promotional Product Eco-Friendly?

Aug 14, 2014

How to Determine if a Promotional Product is Eco-Friendly or Not Austin, Texas: One of the main questions we hear is : “How do we determine if an item is considered an eco-friendly promotional ...

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Green Marketing: Forget About the Masses. Find the Influencers

Jul 29, 2014

Is Your Green Marketing Campaign Trying to Be Too Broad? Austin, Texas: When it comes to green marketing, sometimes trying to be all things to all people serves your target audience wrong. Your ta...

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Going Green: Is It All About Narcissism?

Jun 26, 2014

Narcissism May Be at The Heart Of Much of the Green Consumer Spending Austin, TX: National Public Radio had an excellent segment today on how narcissism affects green consumer purchases. In the st...

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Do Your Customers Understand The Benefits of Buying Eco-Friendly Products?

Jun 09, 2014

How Aware Are Your Customers of the Value of Buying Eco-Friendly Products? Austin, Texas: For those of us selling eco-friendly products, we often make the mistake of thinking that everyone understand...

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Should Green Marketing Companies Have a Higher Bar to Pass for Credibility?

Jun 05, 2014

Raising the Bar for Green Marketing Claims     Austin, Texas: As green marketers, we make lots of claims: Organic Environmentally-Friendly Recyclable Made from Recycled Materials ...

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Promotional Tech Gifts Can Be Very Eco-Friendly

Jun 02, 2014

Are High Tech And Eco-Friendly Compatible When It Comes to Promotional Gifts? Austin, Texas: Many people think that high tech promotional gifts and going green are mutually exclusive. I am here...

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Green Marketing 101: Ask for an Action Step

May 27, 2014

What Steps Are You Asking Your Customers to Take When Doing Green Marketing? Austin, Texas: When promoting your business or organization, are you asking your customers to take an action step or are...

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Green Marketing 101: Tell Your Origin Story?

May 12, 2014

Are You Telling Your Story of Your Company’s Creation? Austin, Texas: Most green companies have an interesting story to tell. They were created to solve an environmental  problem–...

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Post-Earth Day Marketing Allows You To Avoid Over-Saturation

Apr 29, 2014

Post-Earth Day Marketing Can You You More Impact for Your Promotional Dollar Austin, Texas: I had a client call me last week to say that he is so happy that Earth Day has ended so he does not have to...

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Promotional Tote Bags: Are They Really Over-Used as a Promotional Item?

Apr 25, 2014

Do People Really Want or Need Another Promotional Tote Bag? Austin, TX: One of the most frequent questions I hear when a client is looking for eco-friendly promotional items is: Do People R...

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Earth Day Should be Celebrated and Enjoyed With a Friend

Apr 22, 2014

Happy Earth Day! Austin, Texas: Today is Earth Day .. and I hope you take the time to enjoy nature and all the benefits of a clean planet. As the battle over Climate Change continues, I suggest...

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Choosing the Right Green Promotional Products: Quantity vs Quality?

Mar 10, 2014

With Earth Day Just Around the Corner, Should You Choose Quantity or Quality for Your Promotional Campaigns? Austin, Texas: The frantic calls are starting to come in each day for Earth Day promotiona...

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Earth Day is 3 Months Away: What Green Message Will You Be Focusing On?

Jan 29, 2014

Earth Day is April 22: How Will You Be Promoting Your Message? by Robert Piller Austin, Texas:  Last year our company saw a huge increase in the amount of last minute rush orders about 2 week...

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MIT Study Shows That Adding Sustainability to Your Management Agenda Increases Profitability

Dec 10, 2013

Annual MIT Study Shows a Direct Correlation Between Upper Management Support for Sustainability and Profitability Austin, Texas: According to the results of the latest annual  MIT Sloan Manageme...

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Choosing the Best Eco-Friendly Promotional Products For Promoting Your Green Marketing Message

Dec 06, 2013

5 Ideas to Help You Select the Right Eco-Friendly Promotional Products For Your Next Event Austin, Texas: One of the most frequent questions we get from customers is ” How do I choose the best&...

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Going Green: It's a Year-Long Commitment..Every Year

Dec 04, 2013

Going Green: It’s More Than Just a Slogan! Austin, Texas: As this year winds down it is time to review our year and look introspectively at our results. This gives us a chance to see what we h...

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Going Green Also Means Vetting Your Vendors More Carefully

Nov 13, 2013

How Well Do You Vet Your Vendors? Austin, Texas: When was the last time you actually vetted any of your vendors? Do you trust every ad or product claim that uses the word “green” or &ldq...

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How Is Customer Perception Affecting Reality When It Comes to Your Green Positioning?

Nov 06, 2013

Are You Practicing What You Preach In Your Green Marketing Campaigns? by Robert Piller Austin, Texas. I ordered a recycled beanie cap the other day from a retailer who is well-known for being enviro...

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Coke is Latest Company to Learn Valuable Lesson in Truth in Advertising Their Green Claims

Sep 09, 2013

Be Truthful in Your Green Claims: It Always Catches Up With You By Robert Piller Austin, Texas: A new study shows that Coca Cola was misleading in its green claims on its plant-based bottles, accord...

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Will the Southwest Outlaw Green Lawns Entirely Soon?

Aug 26, 2013

Many Southwest Cities Are Encouraging Homeowners to Get Rid of Their Lawns for Water Conservation Austin, Texas: As drought conditions continue throughout the Southwest portion of the united States, ...

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Why Green Marketing Should Become a 12-Month Mindset

Aug 16, 2013

Promoting Green Causes 12-Months a Year By Robert Piller Austin, Texas: I met up with about a dozen of my top clients at a  recent conference and we discussed the topic of green marketing. The...

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Which is the Greenest Promotional Product?

Aug 09, 2013

How to Choose the Greenest Promotional Product for Your Marketing Campaign By Robert Piller Austin, Texas: One of my favorite questions I get each week is : What is the greenest promotional produc...

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How Much Time Are You Spending Volunteering for Green Causes?

Aug 08, 2013

Are You Still Volunteering Your Time for Green Causes? By Robert Piller Austin, Texas: I was talking with an environmental activist the other day and she explained that the number of people who ha...

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NYC Says: Quit Stealing My Trash. REALLY!?!?!

Aug 02, 2013

New York is Getting Tough on Stealing Recyclables–How Strange! Austin, Texas:  I just read an article about how the New York City council has passed a law to get tougher on ...

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New Recycling Campaign Targets Those Who Are Not Avid Recyclers

Jul 12, 2013

First New Recycling Public Service Campaign in 40 Years Austin, Texas: A new public service and awareness campaign is about to launch targeting non-recyclers. The “I Want To Be Recycled”...

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How Active and Noticeable Are You In Your Local Green Community?

Jul 11, 2013

Is Your Company Well-Known For Its Environmental Standards and Achievements? Example of a local lake clean up initiative By Robert Piller Austin, Texas: I got a call the other day from a local comp...

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Are You Speaking to Groups Throughout the Year to Promote Improved Environmental Education?

Jun 26, 2013

Are You Continuing to Educate Consumers About Environmental Causes? Austin, Texas: Since education is the key to gaining supporters for environmental causes, when was the last time you spoke in publi...

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3 Tips on Improving Your Social Media Presence

Jun 06, 2013

Going Green – In a Social Media World Austin, TX: In this age of social media, I am still surprised at the large number of green companies that are still not utilizing this form of media correc...

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Austin Bag Ban - Much Ado About Nothing

May 29, 2013

3 Months Later: Austin is Accepting of its Bag Ban By Robert Piller Austin, Texas: Anytime a city tries to enact a new policy, the other side shouts cries of Chicken Little– “The sky i...

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Which Strategy is Better: Promoting Green Marketing to the Masses- or Growing Your Tribe Slowly?

May 24, 2013

Tips on How to Expand Your Green Marketing Campaign to Reach More Customers By Robert Piller Austin, TX: Growing your base is at the core of every company- green or not. For green marketing organ...

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Green Marketing Is As Alive As You Allow It To Be

May 09, 2013

The Future of Green Marketing Austin, Texas: A group of my colleagues and other industry professionals were discussing the future of green marketing last week – and some were wondering if ...

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Can Saving a Few Cents on Promotional Products Cost You More Money in the Long Run?

May 03, 2013

There is More to the Value of a Promotional Product Than Its Initial Cost Austin, TX  Are all promotional product distributors the same? I was asked to submit a bid by a city a few months back ...

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Earth Day Marketing is Not Dead Yet

Mar 29, 2013

Earth Day Marketing Shows an Uptick This Year Austin, Texas:  Quit Talking About the end of Earth Day Marketing. Earth Day is still going strong. To paraphrase the song in Monty Python’s...

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6 Popular Promotional Items to Celebrate Spring

Mar 18, 2013

Spring Promotion Ideas For Your Customers Austin, Texas: Spring is here..and now is the time for green marketers to promote the outdoors. People have been indoors long enough and are looking to plan...

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Should Marketers Care About Earth Day Any Longer?

Mar 08, 2013

Is Your Organization Still Participating in Earth Day Events? Austin, Texas: Earth Day has been considered a great marketing event over the past 8-10 years, as more and more consumers have become int...

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How Do You Define Corporate Social Responsibility?

Feb 13, 2013

To Practice Corporate Social responsibility, First You Need to Define It Defining Corporate Social Responsibility Austin, Texas: I hear the term CSR and “corporate social responsibility”...

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The Value of Your Green Marketing Claims is Transparency

Feb 04, 2013

How Transparent Are Your Green Marketing Claims? How Transparent Are Your Green Marketing Claims? Austin, Texas: I just came back from a week long trade show and was disappointed in the number of gr...

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Changes in Imprinted Wearables--Big Growth in Name Brand Logoed Apparel

Jan 28, 2013

Are Your Clients Seeking Out Brand Names for Your Promotional Clothing? Austin, Texas:  Wearables are the largest category for promotional clothing and includes such favorites as T-shirts and po...

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Starbucks Will Roll Out a Refillable Coffee Mug for $1. Are You Willing to Support Other Restaurants That Do The Same?

Jan 03, 2013

Support Businesses That Offer Refillable Coffee Mugs and Water Bottles Austin, Texas: As I had mentioned in yesterday’s blog post, Concord, Massachusetts became the first city in the US to ba...

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Concord, Massachusetts is First US City to Ban Small Plastic Single Use Water Bottles. Will Your Town Be Next?

Jan 02, 2013

As Single Use Water Bottles Ban Begin To Take Hold, What is Your Company Doing to Encourage Refillable and Reusable Bottles? Austin, Texas     Good news for environmentalists! Concord, Mas...

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Most Popular Promotional Items for 2012: The List May Surprise You

Dec 28, 2012

Top 10 Ad Specialty Items for 2012 Austin, Texas:   According to a recent study by the Advertising Specialty Institute, here are the 10 most popular promotional items of 2012. The study wa...

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3 Trends in The Green Movement This Year

Dec 10, 2012

Recent Trends In “Going Green” Austin, Texas: As 2012 winds down, I wanted to comment on recent trends that I have noticed in green marketing in general. Here are three trends that seem ...

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How Many Disposable Cups Does Your Company Throw Away Each Year?

Nov 28, 2012

Think twice before supporting restaurants and businesses that continue to use disposable cups. Are You Setting A Good Example to Your Company By Offering Reusable Water Bottles & Mugs Instead...

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5 Steps to Avoiding Product Recalls on Your Promotional Products

Nov 08, 2012

Be Sure Your Promotional Products are CPSIA Complaint to Avoid Recalls and Legal Issues Austin, Texas: Although it seems like the  promotional products budgets seems to have increased for the ma...

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Be More Transparent in Your Green Marketing Claims

Oct 26, 2012

Green Marketing 101: Be Honest in Your Green Advertising Is Your Green Marketing Message Misleading? Austin, Texas: After spending the past few weeks speaking and blogging about the new FTC Green Gu...

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7 Questions to Ask When Buying Imprinted Journal Books

Oct 23, 2012

7 Tips to Know Before Buying Journal Books for Your Next Promotional Event 7 questions to ask before buying journal books for your next event-from EcoMarketingSolutions.com Austin, Texas: Imprinted ...

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How Green Marketing is Like the Presidential Elections

Oct 16, 2012

Can Green Marketing Convince the Unconvinced Consumer? Austin, Texas: I often get asked by my clients about tips and ideas to win over the masses– to try to get the climate change-deniers into ...

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TOP 10 Eco Holiday Gifts

Oct 10, 2012

As the Holiday season quickly approaches, we thought we’d share the 10 best custom printed Christmas and Holiday gifts to share with employees, customers, volunteers, donors an...

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Is the Future of the Green Movement Bleak?

Oct 09, 2012

Has the Green Movement Been on the Decline in Past Few Years? Austin, Texas: I was at a meeting of like-minded green professionals recently and the talk came of the state of the green industry. For ...

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What the Solar Power Industry Needs is a Celebrity Spokesman

Sep 19, 2012

Will the NFL become the celebrity endorser for the solar power industry? NFL Starts to Go Solar at its Stadiums: Will it be enough? Austin, Texas:  When Justin Bieber or Kim Kardashian tweets a...

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As Political Battles Continue, The Big Loser is the Alternative Energy Industry

Sep 06, 2012

No Compromise By Both Parties Is Hurting the Cause of Wind and Solar Industries Austin, Texas     After nearly two straight weeks of political conventions and endless speeches, I am exhaust...

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Clean Energy Victory Bonds: A New Way to Finance American Alternative Energy Projects

Aug 29, 2012

Maybe We Can Find a Deficit-Free Way to Advance Alternative Energy Programs After All With Special Clean Energy Victory Bonds Austin, Texas:  According to an excellent article in GreenBiz.c...

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Is Your Green Marketing As Green As You Claim It To Be?

Aug 28, 2012

How Green is Your Marketing? Stop Trying to Circumvent Your Green Marketing Message Austin, TX: A potential client called me yesterday asking for a green promotional product, then said in a hush-hus...

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10 Ways to Make Your Message Resonate with Green Consumers

Aug 21, 2012

10 Green Marketing Tips Here is an excellent article by Shel Horowitz on green marketing, reprinted with his consent. By Shel Horowitz, Primary Author Guerrilla Marketing Goes Green Seems like ever...

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Being Green Does Not Cover Up For Bad Customer Service

Aug 14, 2012

How Important is Customer Service to Your Green Organization? Austin, Texas: Many green businesses think that all customers care about is the environment – and nothing else. Well, they would b...

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Is Your Logo Design Costing You Sales?

Aug 13, 2012

New Survey Says 41% of Americans Don’t Trust Companies with Logos They Don’t Like Austin, Texas: I came across this recent survey that shows that consumers place a great value on the...

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Green Marketing Is Not For Every Company

Aug 08, 2012

Is Green Marketing Right For You? Austin, Texas: It seems that more and more companies have been jumping on the “go green” bandwagon in their advertising and marketing campaigns. Everyth...

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Simple Steps to Increase the US Recycling Rate

Jul 30, 2012

Increasing the Recycling Rate Nearly Overnight I just read a great opinion piece in the New York Times writer David Bornstein, where he discusses the million or so new jobs that can be created and th...

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Green Marketing: Yes, Consumers Still Want To Buy Green Products

Jul 27, 2012

Buying Green Products: Green Facts vs. Green Myths Austin, Texas: As the economy shows only slight growth,  many pundits are discussing that customers are cutting back on purchases and no longer...

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How Committed Are You To Really Going Green?

Jul 23, 2012

“It Ain’t Easy Being Green” Are You Going Green Because You Want to Be Green … Or Because You Have to Be Green? Austin, Texas: I work with two main types of clients:  t...

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The Year is Half Over: Where Do You Stand So Far in Accomplishing Your Green Goals?

Jul 02, 2012

Austin, Texas:  Before the year started, you probably had come up with a list of resolutions that you were going to accomplish.  Hopefully some of them were eco-friendly or green resolutions...

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Green Marketing 101: Eco-Friendly Direct Mail That Works

Jun 06, 2012

Austin, Texas: I often get calls from my clients looking for unique ideas for direct mail programs. Recycled postcards are so ho-hum that they get tossed into the trash immediately. I am a big fan o...

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Green Marketing 101: Marketing To Students

Jun 05, 2012

Recruiting Students Through Green Marketing Austin, Texas: I often get asked what is the best way to reach high school and college students for advertising and marketing campaigns– and the answ...

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Green Marketing Tip: How to Determine Your Marketing Objective

May 18, 2012

Four Steps to Creating Your Marketing Objectives Austin, TX:  Do you put more thought into your promotional items than you do determining your marketing objective? Do you even have a marketing ...

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History of Recycling: An Infographic

May 17, 2012

Austin, Texas: Here is a great article I thought I’d share about the history of recycling– as well as a simple infographic from Earth911.com. It seems that the logistics of recycling have...

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Green Marketing at Work: Promoting a Green Service-Case Study

May 15, 2012

Austin, Texas: We get asked quite often for case studies on how businesses and organizations use green promotional products to promote their services. Here is an example of a case study. OBJECTIVE: ...

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Green Marketing 101: It Always Begins With the Basics

May 14, 2012

Tips for Green Marketing Success Austin, Texas: I spoke before a marketing organization recently and somebody in the audience asked me how they can get a green reputation quickly and easily in order ...

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Why Does the EPA Keep Bumbling Environmental Issues?

May 01, 2012

Austin, Texas:  I hate to admit it, but it is time to get a career politician to head up the EPA. The Obama administration’s top environmental official in the oil-rich South Central region...

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Great Infographic on The Importance of Trees

Apr 25, 2012

I saw this infographic and wanted to share it. We have been preaching the value of trees for over 20 years as we have been promoting the live tree seedlings as a promotional tool, for trade shows, ...

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Visit a Park During National Park Week, April 21-29

Apr 17, 2012

  Help support America’s national parks — and do something fun and exciting with the entire family during National Park Week, April 21-29. Best of all, it is FREE. That’s r...

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Is Earth Day a Dying Event?

Apr 16, 2012

Ideas to Save Earth Day for Future Generations Austin, Texas: For the past twenty or so years, Earth Day has been an important  day to our company–like Christmas is to retailers. For the ...

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Last Minute Earth Day Promotional Ideas and Items

Mar 28, 2012

Eco Marketing Solutions has over 150 different imprinted reusable tote bags for Earth Day--with Quick Ship turnaround time. Austin, Texas: Earth Day is only a month away … so I am getting fran...

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Is Obama's All of the Above Energy Strategy the Best Course for America?

Mar 26, 2012

Austin, Texas:  Last week, President Obama announced an “all of the above” energy strategy, which would include more drilling, a new look at the Keystone XL pipeline project, as well ...

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The Importance of Water Conservation in the Coming Decade

Mar 14, 2012

Austin, Texas I saw T. Boone Pickens speak a few years back on the importance of water as a natural and national treasure and his concern for its growing scarcity. In Austin, Texas, for example, our l...

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Continuing the Green Dialog on Facebook & Twitter

Mar 04, 2012

  Austin, Texas: I’ve been blogging about green issues and green marketing for nearly four years and the dialog and discussions I have received have been invaluable.  I seem to &ldquo...

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Is Your Company Considering Cutting Back on Earth Day Marketing?

Feb 20, 2012

What is the true meaning of Earth Day? Austin, Texas: I have had several of my larger clients call me to tell me that they are cutting back on Earth Day marketing this year for a variety of reasons. ...

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Can Direct Mail Survive For Green Marketers?

Feb 10, 2012

Five Ideas to Consider to Reduce Your Carbon Footprint While Doing Direct Mail Austin, Texas: As a marketing person who promotes environmental causes and education and is also aware of our role in co...

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How Committed Is Your Company to Earth Day Outreach Rather Than Just Earth Day Branding?

Feb 06, 2012

Earth Day Marketing and Education- Do They Have to Be Mutually Exclusive? Austin, Texas: With Earth Day only a few months away (April 22), we are getting our yearly calls and online orders for eco-fr...

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How Important is Quality and Social Compliance When Choosing Your Promotional Products Vendor?

Jan 24, 2012

Product Safety and Quality Taking a Lead Role in Promotional Products Austin, Texas: In my years of experience, I can sort the buyers of promotional products  into four main classifications: 1)...

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How Important is Compliance When Choosing Your Promotional Products?

Jan 23, 2012

Austin, Texas: Buyers of promotional products can be divided into four main categories: 1) Price is King 2) Need it Yesterday 3) Gimme the Newest, Latest & Greatest 4) Image is Everything Up ...

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Are You Conducting Business The Way You Want Others To Do Business With You?

Jan 19, 2012

The Golden Rule for Business Austin, Texas: As an organization that is practicing sustainability and promoting the green movement, you are probably feeling good about your company and about yoursel...

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Time to Volunteer For a Green Non-Profit Organization

Jan 09, 2012

Austin, Texas: Since the new year has just begun, now is the ideal time to think about volunteering and helping a green non-profit organization increase awareness and help to raise much needed funds. ...

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Green Marketing: Time to Look Back and Plan for the New Year

Dec 27, 2011

Austin, Texas: As the year comes to a close, it is time to take a look back at your marketing efforts to see if you met your green marketing goals. As an eco-marketing company, you must be at the for...

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Green Marketing: Are You Forgetting the Basics or are You a Hypocrite?

Dec 12, 2011

Austin, Texas: A few weeks back I had attended a trade show for the wholesale trade and was amazed at the number of people with banners touting “Eco-Friendly” and “Go Green”, e...

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Are We Serious About Supporting the Green Movement With Our Wallets-- or Are We Just All Talk?

Dec 06, 2011

Austin, Texas: The other day, in an article in the Wall Street Journal, GM announced a possible recall of the Chevy Volt for safety reasons. But what was surprising about the WSJ article was the fact...

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Changing Green Behavior: One Person at a Time

Nov 30, 2011

Austin, Texas: Noted author Seth Godin wrote a blog post today talking about how a movement actually happens one person at a time. He says, “Products and services succeed one person at a time, ...

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New Study Tries To Find out What is the Greenest Way to Dry Your Hands

Nov 21, 2011

Austin, Texas:  A new study, commissioned by hand dryer manufacturer Dyson, shows that its AirBlade cold air system is the most environmentally friendly way of drying hands, according to an artic...

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Is Bottled Water Safer Than Tap Water?

Nov 15, 2011

Austin, Texas: Many people are still buying plastic bottled water from the grocers and at Starbucks and other retailers in hopes of staying healthy. Unfortunately, only a percentage of these bottles ...

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Are Tax Incentives Needed to Improve Water and Energy Conservation?

Nov 08, 2011

Austin, Texas: Texas is voting today on a constitutional amendment — known as Prop 8 — which would give tax breaks to landowners who take measures to conserve water and preserve water qual...

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Green Marketing Opportunity: America Recycles Day

Nov 03, 2011

Austin, Texas: I have written several posts over the past few years on the need for more green outreach programs to help promote environmental causes. Good news- November 15th is America Recycles Day...

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Green Marketing: Are You a Pretender or are You Serious About Going Green?

Nov 01, 2011

The Value of Recycled Promotional Products Austin, Texas: I got a call this morning from a green marketing consultant wondering whether or not she should spend the extra money getting recycled journa...

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Solar Day, Earth Day, Recycle Day and More

Oct 18, 2011

Austin, Texas: I have written in the past about the need for more than one day a year to educate the American public on energy conservation and sustainability. Earth Day is great, but it is too hard ...

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Are You Hiring Employees that Align With Your Green Corporate Agenda or Culture?

Oct 13, 2011

Austin, Texas:  Companies of all sizes are talking about corporate culture these days. But are your employees all on the same track? If not, how can they positively shape your brand? As more an...

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Did the Previous Generation Understand About Going Green?

Sep 28, 2011

  Going Green: An Interesting Tale Austin, Texas: I get an email the other day –which I thought was hysterical about th previous genrations understanding of “going green”. ...

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14 Tips on Going Green at the Local Level

Sep 13, 2011

Austin, Texas:  As a marketer, it seems like it gets tougher and tougher to stand out from the crowd in a world of advertising, e-blasts, social media, etc. As a green company, it is just as dif...

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The 10 Percent Challenge: Can You Reduce Energy Consumption by 10 Percent This Year?

Sep 08, 2011

Austin, Texas:  Many pundits have been declaring that GREEN IS DEAD over the past year or so, as the economy falters. Recently, President Obama asked the EPA to withdraw new ozone protection law...

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10,000 Commercial Green Building Projects Have Now Earned LEED Ratings

Sep 01, 2011

Austin, Texas:  It is now official.  There have been 10,000 commercial green building projects that have earned LEED ratings, as mentioned by GreenBuildings.com. LEED-certified commercial s...

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Is Red, White and Blue the New Green?

Aug 25, 2011

Business should both Buy American and Go Green at the same time. They are not mutually exclusive. Austin, Texas: Marketers are constantly looking for the next “big thing” to help promote ...

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Go Green While Moving to Campus This Fall

Aug 18, 2011

Austin, Texas: College students–it’s now move-in time! Students are probably the most green demographic, and helping them pack, might also rub some “green” onto parents. As w...

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How Environmentalists Act Like the Tea Party At Times

Jul 30, 2011

Austin, Texas:  As the government faces an impasse over the debt ceiling, I am struck how similar this debate about the econmy is similar to certain situations that environmentalist face. It&r...

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Bulk Trash Pickup-A Great Way to Encourage Re-Use and Re-Purposing of Trash

Jul 25, 2011

Austin, Texas: Today is our city’s semi-annual bulk trash pickup, and it is a fantastic way of keeping trash out of the landfills. This past weekend, my neighborhood cleaned out their garages a...

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Best Way to Improve Green Marketing, Sales and Branding Is With Outreach

Jul 13, 2011

Outreach: The Best Form of Marketing & Branding for a Green Company Austin, Texas: I was asked at a panel discussion recently what would be the one best way for a green marketer to increase sales...

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Startling Facts About Cell Phone E-Waste

Jul 07, 2011

Electronic waste accounts for 70 percent of the overall toxic waste currently found in landfills, according to Global Futures Foundation. In addition to valuable metals like aluminum, electronics ofte...

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4 Ways to Spur Increased Green Product Demand

Jul 05, 2011

Why Has There Been A Sudden Drop In Green Product Development This Past Year? A new study shows that green product development has been declining over the past two years. It showed that just ...

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Should Government Offices be Mandated to Increase Their Green Purchasing Requirements?

Jun 29, 2011

Austin, Texas: While at the Keep Texas Beautiful conference last week, I sat through a seminar about Green Buying, which opened up to audience participation. The most interesting cause for alarm was ...

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Is it OK for a Corporate Advocacy Group to Promote a Go Green Agenda?

Jun 23, 2011

I have been exhibiting at a Keep Texas Beautiful convention and the booth next to me is from an organization that is sponsored by the American Chemistry Council. They are promoting a fun program desi...

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11 Questions to Determine If Your Organization Is Truly Green

Jun 15, 2011

Is your organization green?  I mean REALLY green? Many companies claim to be “going green”. Unfortunately, many times their actions do not match their advertising claims. Before yo...

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Are You Using Social Media to Promote Green Causes--Or Are You Just Promoting Your Product or Service?

Jun 14, 2011

Many green companies spend most of their advertising and marketing budgets promoting their brand, but very few of them are spending a proportionate amount of effort on outreach. With social media bei...

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Is Green Marketing Dead?

Jun 07, 2011

Is This the End of Green Marketing? I have read several blogs and articles lately saying that “Green Marketing is Dead”. To paraphrase Mark Twain – Reports of green marketing&rsquo...

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Make Sure Your Imprinted Sports Bottles are BPA-Free - or Else

Jun 02, 2011

Are you still using imprinted aluminum bottles? Do you know, that to hide the “tinny” taste, most factories add a thin composite layer to the inside to seal it up. Unfortunately, sometim...

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How Do You Convert a Plastic Water Bottle Into Recycled Plastic?

May 31, 2011

As an environmentally-friendly promotional products marketer, we sell hundreds of thousands of recycled plastic water bottles, pens, lanyards, flying discs, plastic bags, memo boards and more each yea...

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Looks Like the Government is Thinking of Watering Down CPSIA Law Already

May 24, 2011

A House of Representatives subcommittee has proposed legislation that would amend the Consumer Product Safety Improvement Act of 2008 (CPSIA). The bill would limit some of the lead limits allowable i...

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Cash Register Receipts May Be Killing Us with BPA--What is Safe Any More?

May 18, 2011

For over two years, studies have shown that most  standard cash register receipts contain BPA (bisphenol A)– a product that has been banned in plastic drinkware and most other items. ...

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June 8th is Clean Air Day... in Canada. Why Not Also in US?

May 16, 2011

June 8th is Canada’s annual Clean Air Day, a day dedicated to celebrating  environmentally-friendly activities that promote clean air and good health across Canada. What started out as a p...

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Going Green Means Reducing Paper Usage By All Parties

May 05, 2011

I will be exhibiting at a waste/recycling show next week– and I have been barraged by a steady stream of emails from the organization over the past few weeks–each with a note to print out ...

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Is Going Green Elitist?

May 02, 2011

Green marketing messages targeting mainstream American consumers are missing the mark, according to a study released this week by consultant group OgilvyEarth. The study, “Mainstream Gre...

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Green Packaging vs. Convenience Packaging: Which is More Important?

Apr 27, 2011

There has been much discussion lately about packaging that green companies are using for their retail-oriented merchandise…with no end in sight. According to a recent article in GreenBiz.com, ...

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Half of Large Businesses Have Cut Carbon Emissions, According to a New Study

Apr 26, 2011

Fifty percent of large businesses and 25 percent of their suppliers have reduced supply chain costs by managing carbon emissions, according to the Carbon Disclosure Project’s 2011 Supply Chain R...

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Are Green Marketing Dollars Being Allocated Incorrectly?

Apr 25, 2011

I recently read an article that said that “sales of many eco-friendly household products launched around 2008 to great fanfare have fizzled over the last two years. For instance, Clorox’s ...

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Green is the New Pink? Is Green Not Macho Enough?

Apr 22, 2011

According to the 2011 study  by OgilvyEarth,  “Mainstream Green: Moving sustainability from niche to normal,” 82% of respondents said going green is &ld...

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Sprint Wows Crowd at Earth Day 2011 Event

Apr 21, 2011

I just received this note from a client a few minutes ago–and she graciously allowed me to re-print on my blog word for word: I recently ordered 2,945jar openers mad...

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US Post Office Has Released New Go Green Postage Stamps

Apr 21, 2011

New Go Green Postage Stamps -Good for any 1-Ounce Letter in the US The United States Postal Service has just released a series of stamps that is perfect for very business, home and organization &...

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Earth Day Needs to Become Earth Awareness Month

Apr 21, 2011

Happy "Earth Awareness Month" As my clients are rushing to complete their last minute Earth Day celebrations, I am noticing that some of these organizations are running conflicting events at the ...

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New Study Shows Earth Day Is Not An Over-Hyped Event

Apr 20, 2011

Earth Day Celebration I read a recent study by GreenBiz.com that showed that despite the heavy advertising and marketing of Earth Day’s 41st anniversary this year, only 3% of those polled feel ...

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Go Green: Put Your Catalog Online

Apr 18, 2011

As a green marketer, I have talked about the need to shift away from printed catalogs–at least in the quantities that you have been printing. Think about the number of catalogs that you throw o...

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This Earth Day, Commit to Making Green Changes for the Next 12 Months

Apr 14, 2011

Earth Day is coming…and before you know it, there will be nothing left but a memory. The real shame of Earth Day is that so many organizations and companies look it at as an isolated,  on...

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QR Codes: Great for Green Marketing Campaigns

Apr 12, 2011

Placing QR codes on all your promotional products will help you to measure ROI. Courtesy of EcoMarketingSolutions.com As companies seek improved ways to communicate their marketing message while al...

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Green Marketing: It's Time to Better Explain Your "Green-ness"

Apr 11, 2011

We have all seen the copy on products: Green-Friendly…. Recyclable …. Made with 30% Less Plastic …. Eco-Friendly Ad Nauseum. Consumers are getting both confused ...

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Are Airports Going Green: SF Terminal 2 Hoping for LEED Certification

Apr 07, 2011

Are airports the next building wave that will be going green? On April 9th, the 640,000-square-foot renovated Terminal 2 at San Francisco International Airport, will re-open and it will be shoot...

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Earth Day Marketing: How Are You Communicating Your Green Message?

Apr 06, 2011

Earth Day is just 2 weeks away and many marketers are still scrambling to find a last minute effort to come up with their Earth Day campaigns. In fact, my phone has been ringing off the hook for the ...

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FSC vs. SFI: Eco Labels are Duking it Out

Apr 05, 2011

Graphic courtesy of Treehugger As I wrote about a few weeks back, there are way too many eco labels or certifications out there.  It is an alphabet soup of meaningful and meaningless symbols and...

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Amazing Photographs from Earth Hour 2011

Apr 04, 2011

Las Vegas: Before and During Earth Hour 2011 Last Saturday, March 26th, marked the fourth annual Earth Hour. This worldwide event encourages people to turn off their lights for one hour at 8...

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Earth Day Promotions and Marketing: Do You Pass the B.S. Test?

Mar 31, 2011

This Earth Day, tens of thousands of companies will be launching a promotional campaign or marketing blitz around this one day event.  Like other recent “holidays”,  such a Breas...

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Pepsi Announces a Non-Plastic Plant-Based Bottle

Mar 29, 2011

In response to  Coca-Cola’s PlantBottle, Pepsi says its will be completely derived from plants, according to an article in GreenBiz.com. However,unlike Coke’s bottle, which is only 3...

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Wind, Solar and Other Clean Energy Investments Supporting Nearly 60,000 Jobs

Mar 24, 2011

Environment America released an estimate of the clean energy jobs supported in the solar and wind industries last year by a federal renewable energy grant program, according to SustainableBusines...

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Green Marketing Tip: Get a Car Wrap if You are Driving a Hybrid, Smart Car or Electric Car

Mar 23, 2011

Looking for a unique way to promote your green business? One of the simplest ways is to get a car wrap done that promotes your company. Everyone in your community will eventually see your message and...

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Free Earth Day Promotion: E-Cycling, E-Waste Drop-Off Program

Mar 22, 2011

Looking for a unique Earth Day promotion that doesn’t cost you a single penny? Well, the Dallas Mavericks have gone outside the box and have found a way with their 3rd Annual Electronics Recycl...

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New FTC Green Guidelines and How They Might Impact Your Earth Day Marketing Plans

Mar 21, 2011

For those organizations and businesses that are planning Earth Day celebrations this April, it might be time to familiarize yourself with some of the Federal Trade Commission’s proposed revision...

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Is Japan’s Earthquake Disaster Going to Spur on Demand for Alternative Fuels?

Mar 15, 2011

In the aftermath of the horrific disaster of the Japanese earthquakes and tsunamis, Japan’s nuclear plant fires have made the possibility of exposed rods a reality and radiation levels have been...

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Earth Day Promotions: Make Your Next Reusable Cup More Useful

Feb 21, 2011

Earth Day promotional mugs I get several emails  each week asking me to explain some Earth Day marketing ideas or promotions in more detail, so that they can be more “out-of-the-box&rdqu...

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Earth Day Promotions - 7 Last Minute Ideas to Celebrate Earth Day

Feb 15, 2011

Happy Earth Day To You.... Ok…so Earth Day is almost here, have you finalized your Earth Day marketing plans or is Earth Day going to sneak up on you again this year? Take a deep breath ...

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With Mideast Unrest, Now Is Time For American Energy Independence

Feb 04, 2011

As unrest in the Middle East spreads from Tunisia to Egypt and so on, America’s foreign oil supply will become threatened. The price of oil has risen dramatically in the past few weeks.  A...

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Davos World Economic Forum Switches to USB Drives To Reduce Paper Usage

Jan 31, 2011

Last week, at the World Economic Forum in Davos, Switzerland, participants were asked if they want to go paperless at the time of registration.  If so, they were given a small USB flash drive ins...

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Countdown to Your Earth Day Promotion: Marketing To Children

Jan 17, 2011

Countdown to Earth Day Promotion Ideas: Marketing to Children Countdown to Your Earth Day Promotion (Part 3 of 4) Choosing the Right Gift for Your Earth Day Promotion: Earth Day Items for Children ...

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Countdown to Your Earth Day Promotion: Determining Your Marketing Goals

Jan 17, 2011

Countdown to Earth Day Promotion Ideas Countdown to Your Earth Day Promotion: Part 1 of 4 Earth Day falls on April 22nd every year, and many of my clients wait until the first week in April to order...

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Countdown to Your Earth Day Promotion: Determining Your Plan of Action

Jan 17, 2011

Earth Day Marketing Ideas Countdown to Your Earth Day Promotion: Determining Your Plan of Action  (Part 2 of 4) In the first part of this Earth Day series, we discussed the need to determine th...

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Countdown to Your Earth Day Promotion: Marketing to Adults

Jan 17, 2011

Countdown to Earth Day Promotion Ideas: Marketing to Adults Countdown to Your Earth Day Promotion: Marketing to Adults (Part 4 of 4) Choosing the Right Gift for Your Earth Day Promotion: Marketing Y...

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Even Texas is Jumping Aboard the Plastic Bag Ban

Jan 17, 2011

OK.. even though I have been living in Texas for over 33 years, Texas does not have the best reputation when it comes to environmental awareness and environmental regulation. However, I am pleased to...

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Green Marketing to Gay Consumers

Jan 13, 2011

“Being Green is Gay.”    Or is it “Being Gay is Green”? As ridiculous, outlandish and inflammatory both those statements are, according to a national survey rel...

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New Study: Millennials Willing to Pay Significantly More for Green Products

Jan 05, 2011

There is still a lot of talk over whether or not people are willing to pay more for green products. Well, I think a new study released today has just answered this question, and the results might surp...

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Motivational Quotes for a New Year

Dec 31, 2010

As we begin a new year, I wanted to take the time to offer some of my favorite motivational quotes.  Hopefully they might be helpful in motivating you to a successful new year. “Good, bett...

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9 Green New Year's Resolutions for 2011

Dec 28, 2010

Every time this year, we all start thinking about our New Year’s resolutions. Last year, my diet lasted through January 3rd—which was a day longer than the previous year.  Maybe my w...

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15 Questions to Ask Before Claiming to Be a Green Company

Dec 13, 2010

So… you claim to be a green company. Is that so? How? What makes you so green? If you are going green and promoting that fact to your clients, why should your clients and prospects believe you...

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Community Outreach Programs Can Help Educate People To Recycle More

Dec 07, 2010

Americans recycled a record 2.5 billion pounds of plastic bottles in 2009, up by 46 million pounds from the previous year, although rates for individual plastics have been slow to recover from the rec...

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Happy 40th Birthday EPA

Dec 02, 2010

It was 40 years ago today when the “progressive” and “liberal” US President Richard Nixon signed the legislation announcing the creation of the Environmental Protection Agency....

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5 Tips to a Greener Office Christmas/Holiday Party

Dec 02, 2010

The Christmas season is now upon us. Glad Tidings. Holiday Cheer. Mistletoe. Presents. Family. Christmas Tree/Menorah. Egg Nog. As a green marketer, what are you doing to show your commitm...

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New Ranking of Greenest Colleges Released

Nov 29, 2010

Brown University, Dickinson College, Luther College, University of Minnesota and Oberlin College are the top ranking green colleges, according to a new survey from the Sustainable Endowments Institute...

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New Survey Reports on Holiday Gifts Trends

Nov 23, 2010

Santa’s Bringing Employees Gift Cards for Christmas New corporate gift-giving survey says clients are getting food and drink in their stockings A new survey from Successful Promotions mag...

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Honor Veteran's Day- Develop More Alternative Energy

Nov 11, 2010

This Veteran’s Day, as we hear the media talk of “honoring our troops” and “remembering how veterans have died for our freedom”, now is the time to reflect on one of the ...

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Can New Recycling Rules Increase Jobs?

Nov 05, 2010

There has been much discussion over the past few years about “green jobs” in the new economy. According to the group, Friends of the Earth, if the UK set a higher recycling target, 5...

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New York's

Nov 04, 2010

Happy Anniversary Bigger Better Bottle Bill! It has been one year since New York announced  the expansion of it’s beverage container deposit law, known locally as the “Bigger Be...

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Is there Too Much Government Regulation on Environmental Regulations for Small Business

Oct 16, 2010

Last week, while completing a bid for some eco-friendly imprinted promotional items for the State of California, I was taken back at the stack of certification I had to supply, along with my pricing. ...

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Top 10 Eco Friendly Holiday Gifts

Oct 15, 2010

As the year 2010 winds down, now is the time to thank your valued customers, employees and volunteers who have helped you to achieve success and to stay competitive. Eco Marketing Solutions has put t...

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LEED-Certified Database Sought for USGBC's Building Performance Partnership (BPP)

Oct 13, 2010

The USGBC’s Building Performance Partnership (BPP) is now open to all current whole-building LEED-certified commercial and residential projects. The program was announced last summer and is mean...

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FTC has Announced New Green Rules Against Broad Eco Statements

Oct 11, 2010

The FTC has made some of their proposed revisions to the Federal Trade Commission’s Green Guides, which are a set of guidelines aimed at clearing up confusion since its last update in 1998. Th...

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eBay Making It Cool to Reuse Shipping Boxes

Sep 20, 2010

Kudos to eBay for introducing its shipper box that is supposed to be reused, sent from eBay seller to buyers, and then sent further along, until the end of its useful life. Made of 100% FSC-certified...

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Retailers: Offer Branded & Reusable Shopping Bags Now...To Prevent A Ban on Plastic Bags From Becoming Law

Sep 10, 2010

Although the California Senate voted to reject the planned ban of plastic bags from grocery, drug and certain convenience stores, that doesn’t mean that retailers should not be encouraging their...

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Burger King Dropping Current Palm Oil Supplier

Sep 09, 2010

According to an artcile in GreenBiz.com, Burger King has become the latest company to stop buying palm oil from an embattled Indonesian company its critics accuse of deforestation. Burger King w...

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Is the End Finally Here for Incandescent Light Bulbs?

Sep 08, 2010

GE has announced the closure of their last U.S. incandescent light bulb factory, which was located in Lexington, KY. This is mostly due to new federal legislation calls for a switch to energy-efficie...

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Marketing Sustainability in the Real Estate Industry

Sep 08, 2010

Sustainability has become a key selling point in many industries, including the real estate industry.  One way that a real estate broker has set herself apart from others is through strategic mar...

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Starbucks' Awards Winner of Contest for Reducing Paper Waste and Consumption

Aug 16, 2010

The winner of a competition sponsored by Starbucks to gather ideas for reducing non-recyclable paper cup use isn’t even a cup at all, but a concept for encouraging customers to bring t...

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New Eco Index Developed by Outdoor Industry Association

Aug 09, 2010

As companies are becoming more green, the next phase is trying to quantify exactly how much energy is being used in the processing, manufacturing and distribution of their products. A new tool develo...

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Benefits of Organic Cotton in Clothing

Aug 06, 2010

I just read a great article, From Seed to Shirt, in Wearables, an industry magazine, which described in detail how organic cotton clothing is made.   The article describes how organic cotton is g...

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Proven Strategies for Gaining More Green Customers

Jul 27, 2010

American citizens are becoming more worried with the environment. The growth in this number is evident in the 1.4 million members and supporters of the most popular and oldest non-profit green organiz...

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5 Steps for Better Green Branding and Sustainability

Jul 13, 2010

Sofia Ribeiro, Founder and co-owner of Kiwano Marketing, mentions that in order to be a sustainable business, an organization needs to integrate its beliefs in three main areas:  planet, peo...

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States May Begin to Ban Plastic Bags - What Your Organization Can Do To Get Reusable Tote Bags in the Hands of Your Customers and Prospects

Jun 03, 2010

It looks like California may be the first state to ban plastic bags. Many cities already have similar ordinances and the trend is pointing toward more states banning plastic bags in order to reduce la...

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What Do Those Recycling Arrow Codes Mean?

May 26, 2010

We have all seen those little arrows on plastic products with different numbers on them. Look at the bottom of any soft drink bottle or printed on plastic bags, these arrowed triangular codes are ever...

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Promote Gardening to Your Clients For the Ultimate Green Promotion

May 13, 2010

Gardening has fast become one of the biggest forms of recreation for Americans, especially since First Lady Michelle Obama has been speaking out and encouraging more people to plant more gardens. As t...

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Run an E-Waste Collection Promotion For a Cleaner Community

May 11, 2010

According to a report by the Texas Campaign for the Environment, my home state of Texas ranks last in recycling computer parts among states that require manufacturers to take back their electronics. ...

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Green Promotional Products Will Position Your Company More Favorably

May 03, 2010

I was at an environmental trade show today and was surprised at the number of “non-green” giveaways that were being handed out at the booths. Plastic light up yoyos, imprinted plastic pens...

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Make Every Day Earth Day

Apr 22, 2010

Instead of celebrating Earth Day once a year, let’s try to make it a daily event. Here are some ideas that anyone can use to make this a greener planet: • Think of ways you can reduce yo...

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What Are You Doing to Promote & Celebrate Earth Day?

Apr 07, 2010

Earth Day is April 22 Earth Day is on April 22 - and this year marks the 40th anniversary of this popular and fast-growing holiday. What is your company doing to promote and celebrate this event...

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Turning Plastics Back to Oil

Jan 29, 2010

It has been reported that an Oregon plastics-to-oil company Plas2Fuel has announced plans to build a plant in the Portland suburb of Tigard by the end of 2010. They claim that this plant will be able...

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5 New Custom Imprinted Earth Day Items For Under a Quarter

Jan 28, 2010

Earth Day is April 22 As Earth Day fast approaches (April 22), now is a good time to consider what items you will be using to promote the event and to brand your company’s image. As I have ment...

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BMW and Toyota Create Most 'Sustainable Value', Report Finds

Dec 29, 2009

According to a recent study, Toyota and BMW use their economic, environmental and social resources more efficiently than other worldwide automakers, with US manufacturers still lagging behind. The st...

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LEED Certification for Existing Buildings: The Next Big Opportunity

Dec 17, 2009

The US EPA estimates that as much as 30% of the energy consumed in office buildings is wasted. This suggests a significant opportunity for energy use reduction, cost savings, and the mitigation of gre...

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6 Traits of the Ideal

Dec 08, 2009

In one of my previous posts, I had mentioned the five steps to starting a Go Green program at any office. One of the first steps is choosing a Green Team Leader. In future posts, I will cover each of ...

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Motivating Your Employees to Go Green

Dec 05, 2009

At a recent panel discussion at which I was a part of, questions seemed to keep popping up about how to get employees on board for a “go green” initiative. Some of the human resource dire...

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Five Steps to Starting a Go Green Program at Work

Dec 05, 2009

    More and more businesses and organizations are choosing to “go green” these days. Once that decision is made, it is important to get this initiative off on the right foot...

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6 Ways To Measure Your "Go Green" Program

Dec 05, 2009

Because I have been working with hundreds of companies that have implemented “go green” campaigns over the past few years, I often wonder how to quantify the effectiveness of these program...

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How Can Certain Plastics be Biodegradable?

Dec 01, 2009

Biodegradable Water Bottles Biodegradable Plastic Water Bottles This past year, we sold over 1.2 million imprinted biodegradable sports bottles, like the ones shown below.  Kudos to all who hav...

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How to Get Your Employees to Go Green

Dec 01, 2009

At a recent panel discussion at which I was a part of, questions seemed to keep popping up about how to get employees on board for a “go green” initiative. Some of the human resource dire...

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Texas: Both the Biggest Polluter and Cleanest State?

Nov 18, 2009

The state of Texas is going green. My home state of Texas seems to be an ecological paradox. According to official statistics, Texas produces more CO2 than any other state –and even countri...

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Six Ways To Measure the Effectiveness of Your

Nov 16, 2009

Because I have been working with hundreds of companies that have implemented “go green” campaigns over the past few years, I often wonder how to quantify the effectiveness of these program...

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Five Steps to Starting a Go Green Program at Work

Nov 14, 2009

More and more businesses and organizations are choosing to “go green” these days. Once that decision is made, it is important to get this initiative off on the right foot in order to maxim...

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Celebrate America Recycles Day-November 15th

Oct 27, 2009

America Recycles Day (ARD), November 15, is the only nationally recognized day dedicated to encouraging Americans to recycle and to buy recycled products. According to their website, AmericaRecyclesD...

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6 Ways to Go Green at Trade Shows

Sep 17, 2009

Companies of all sizes are mandating that they “go green” and are trying to become a responsible corporate citizens by reducing their carbon footprint. However, as I attend and exhibit at ...

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Aluminum Bottles vs. Stainless Steel Bottles for Promotional Use

Sep 08, 2009

Sports bottles have become a very popular promotional product for trade shows, outreach programs and for employee gifts, as they reduce the need for water bottles. I have written a few postings about ...

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Cash for Clunkers - for Appliances - Coming Soon

Sep 07, 2009

Most analysts would agree that the Cash for Clunkers program for old cars was a success in terms of stimulating new car sales and in removing gas guzzlers from the road. Government estimates put the n...

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Recycling Tires Help Create Unique Products

Sep 07, 2009

Every year, about 300 million tires are disposed of in this country, with nearly ten percent ending up in landfills. Thirty-five states have tire fees that aid in recycling efforts and in public awar...

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The US Government Cut $102 Million in Waste With Simple Changes: What Can the Average Consumer Save with a Small Trim?

Jul 30, 2009

Earlier this spring, President Barack Obama ordered his cabinet secretaries to find $100 million in budget cuts for the current fiscal year, to show that the government was serious about belt-tighteni...

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Wal-Mart Requiring Suppliers to Have Eco Ratings

Jul 22, 2009

It was recently announced that Wal-Mart is requiring its suppliers to measure the environmental cost of making their products so Wal-Mart can calculate and post an eco-rating for each item. Since the...

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Bamboo: Super Crop for the Next Century

Jul 14, 2009

Bamboo is currently being used in thousands of products right now in major mainstream retail stores—including Wal-Mart, Target and JCPenney. A few years ago, there were only a handful of product...

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WHO Declares H1N1 Flu Pandemic-Help Your Clients with Imprinted Hand Sanitizers

Jun 11, 2009

According to the AP news wires, the World Health Organization has told its member nations it is declaring an H1N1 flu pandemic — the first in 41 years. According to the report: “The move ...

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Texas a Leader in Creating Jobs Tied to Clean Energy, Study Says

Jun 11, 2009

According to a June 11th story by Kirk Ladendorf of the daily newspaper, AMERICAN-STATESMAN, Texas has become a leader in creating jobs tied to clean energy. Pew Charitable Trusts researchers counted...

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Should Your Company Switch From a Print Catalog or Go Completely Digital?

Jun 01, 2009

In order to become a greener organization, many companies are debating whether or not they need to produce a print catalog - or whether to become 100 percent digital. Although every industry is diffe...

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How Many Americans Does It Take to Change a Light Bulb?

May 30, 2009

As energy prices begin to creep up again, one would think that Americans would be looking for simple, “no-brainer” ideas to reduce their consumption. One of the easiest ways to cut electr...

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Do Promotional Products Have a Positive Effect on the Branding of a Company?

May 26, 2009

Companies of all sizes use promotional products, also known as advertising specialties, gimmes, tschotchkes and swag. But have you ever thought about the impact on your brand that a simple imprinted g...

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Is biodegradable plastic the wave of the future?

May 17, 2009

It is estimated that over 20 million tons of plastic products are placed in US landfills each year. Unfortunately, according to the EPA, less than 5.3% of that total is being recycled. Typical petroch...

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You are Only As Green As Others Perceive You To Be

May 07, 2009

Green perceptions are greater than reality, according to new research findings from the Earthsense Eco-Insights Survey on how consumers perceive corporate environmental responsibility. Findings are ba...

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Let's Have Earth Month Starting in 2010

Apr 28, 2009

Earth Day came and went quickly this year. It was fun. It generated a ton of media attention and interest all across the world. But let’s face it–a one day celebration for honoring the pl...

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Reduce, Reuse & Recycle Your Paper

Apr 22, 2009

Do you ever stop and think before you print out a document how many trees were destroyed in the making of the paper? I read some startling facts the other day from various sources, which noted that f...

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10 No-Cost Ways to Celebrate Earth Day

Apr 14, 2009

Earth Day is 39 years old this year. What started out as a hippie, feel-good, Utopian idea has turned into a global event. Earth Day is celebrated by all walks of life–including individuals, gov...

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9 Last Minute Eco Ideas for Your Earth Day Promotion

Apr 07, 2009

Earth Day is only two weeks away. What are you doing to promote your business or organization? If you have completely forgotten about Earth Day (April 22) – or are scrambling to find a replacem...

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New Green Energy Programs are Meeting Local Obstacles

Mar 23, 2009

The risk that President Barack Obama’s plans to promote “green jobs” could bog down amid local and state opposition to the transmission lines, windmills and other clean energy hardwa...

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Are Consumers Still Looking to Buy Green in This Troubled Economy

Mar 18, 2009

As the economy continues to be in recession mode, consumers have been tightening their belts (and purse strings) –forgoing vacations, automobile and big screen TV purchases–and generally, ...

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Seven Ideas to Promote Your Business During Earth Day

Mar 16, 2009

Earth Day will be celebrating its 39th anniversary on April 22nd and many companies are using this special day to kick off their green marketing program initiatives. Earth Day 2009 will be getting a ...

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9 Marketing Ideas for Imprinted Live Tree Seedlings

Mar 13, 2009

These days, customers are running more green-friendly promotional, advertising and marketing campaigns. Going green has become a priority for many companies that are turning to organic, green and bio...

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9 Marketing Ideas for Imprinted Live Tree Seedlings

Mar 13, 2009

These days, customers are running more green-friendly promotional, advertising and marketing campaigns. Going green has become a priority for many companies that are turning to organic, green and biod...

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New Eco-Friendly Bamboo Compressed Towel Can be Imprinted With Any Logo

Mar 12, 2009

In our relentless search for new eco-friendly promotional products, my company, EcoMarketingSolutions.com has just introduced a new all-natural bamboo towel that is truly remarkable. It is made of org...

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Earth Hour: Turn Off Your Lights

Mar 05, 2009

The third anniversary of Earth Hour will be here soon. Earth Hour will occur at 8:30 pm - 9:30 pm (your local time) on Saturday, March 28, 2009. During this hour, people around the globe are encourag...

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12 Reasons to Give Away Live Tree Seedlings for Earth Day

Mar 02, 2009

Earth Day is on April 22nd and companies keep asking for me for the best item to give away for that event. Although I sell tens of thousands of eco tote bags, biodegradable sports bottles, and items ...

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Earth Day Promotions: 12 Reasons to Give Away Live Tree Seedlings

Mar 02, 2009

Earth Day is just around the corner (April 22nd) and companies keep asking for me for the best item to give away for that event. Although I sell tons of eco tote bags, biodegradable sports bottles, a...

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New Budget Looks Greener for the Country

Feb 26, 2009

According to a new article by the Wall Street Journal online magazine, President Obama is planning to cap the emissions of greenhouse gases, forcing companies that pollute to purchase permits for emis...

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Earth Day Network:Interesting Site About Earth Day That's Worth a Visit

Jan 31, 2009

I came across an interesting website the other day that I thought my readers would find interesting, the Earth Day Network. According to the site, through the Earth Day Network (EDN) “activists...

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Earth Day 2011: Green Marketing Opportunites

Jan 09, 2009

  Earth Day Promotions April 22, 2011 will mark the 41st anniversary of  Earth Day, an annual event celebrated around the world as the greenest of holidays. Established in 1970, it was cr...

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Earth Day: Green Marketing Opportunity-Children Are Our Future

Jan 09, 2009

April 22 will mark Earth Day, an annual event celebrated around the world as the greenest of holidays. Established in 1970, it was created to call attention to the environment. Earth Day coverage ha...

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Imprinted Tote Bags Can Get Your Message Seen Over 12,000 Times Per Year

Jan 06, 2009

Business people who spend money on advertising and marketing will be surprised to learn that advertising one’s name on a reusable tote bag is over 15 times less expensive per impression than any...

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Which States are the Least Green?

Jan 02, 2009

Changing people’s recycling habits can take many years, since people have different “levels of greenness”. As I had discussed in my article, “Are all consumers ready to ‘...

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Bottled Water-Good for the Body, Not for the Planet

Dec 30, 2008

Who would have thought—the water bottle as a status symbol? You see the ubiquitous water bottles everywhere. Bottled water, from such exotic lands as France, the Fiji Islands and even “wat...

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Can Fire Prevention Harm the Environment?

Nov 19, 2008

According to an article by William Yardley in the New York Times, flame retardant sprayed from planes to help steer fires away from populated areas may be harmful to the environment. One group, which ...

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Happy Green New Year: Times Square Style

Nov 17, 2008

New Yorkers will be ringing the new year this winter to a green-friendly billboard at Times Square. That’s right, Times Square, known for its glitzy lighted billboards, will be featuring its f...

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Will Declining Oil Prices Affect Alternative Energy Industry?

Nov 17, 2008

Since the price of oil has dropped over 50% in the past year, what effect will it have on the alternative energy industry as a whole? With cheap oil available, the public outcry has calmed for new so...

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How to Choose the Right Custom Imprinted Tote Bags For Your Next Trade Show

Oct 15, 2008

Reusable Tote Bags Are Ideal for Trade Shows When it comes to environmentally friendly trade show give-aways, few items give more bang for the buck than imprinted tote bags. Trade show attendees are ...

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Carbon Dioxide Cap and Trade--Finally a Reality with RGGI

Oct 02, 2008

“The Regional Greenhouse Gas Initiative (RGGI) is the first mandatory, market-based effort in the United States to reduce greenhouse gas emissions. Ten Northeastern and Mid-Atlantic states will ...

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Austin, Texas - The New Energy Capital?

Sep 25, 2008

Austin, Texas has just announced a new project, named the Pecan Street Project, which is designed to “bring great minds of clean energy — and the money and jobs that come with them —...

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BPA Free Drinkware: Hype or Hoax?

Sep 24, 2008

A study released last week by the Journal of the American Medical Association suggested a new concern about BPA, or bisphenol-A, especially in drinkware. Because of the possible public health implic...

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BPA in Drinkware- Grave Danger or Hype?

Sep 22, 2008

BPA-Free Drinkware by EcoMarketingSolutions.com A study released last week by the Journal of the American Medical Association suggested a new concern about BPA, or bisphenol-A, especially in dri...

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Should Companies Use Incentives for Being Green?

Sep 02, 2008

Incentives have been used for decades to get people to open up a savings account, use a particular airline or hotel and to apply for credit cards, for example. So why shouldn’t incentive progra...

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Reduce Waste: 10 Tips for a Greener Holiday Season

Aug 27, 2008

As people are becoming more environmentally-conscious, what you give and how you wrap your presents can have a major impact on the planet’s eco-systems. By reducing waste and encouraging recycli...

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Are all consumers ready to "go green"?

Aug 25, 2008

Companies of all sizes and across the entire business spectrum are trying to “go green” at an amazing speed. Some do it for personal reasons, some do it out of corporate social responsibil...

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What is Sustainability?

Aug 12, 2008

The word “sustainability” is used a great deal these days, without any clear or complete definition. In fact, the meaning is rather ambiguous, at best. Probably the most recognized defini...

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Are Americans Willing to Pay More for Environmentally-Friendly Products?

Aug 04, 2008

In my discussions over the years with clients, one question seems to pop up more than any other: Are Americans willing to pay more for environmentally-friendly products? For the segment of the popula...

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Religion in Church: Is God an Environmentalist?

Jun 27, 2008

Is God an environmentalist? Does Scripture teach the need for environmental stewardship? Why are churches going green and preaching the “green gospel”. Well, more than ever, churches, tem...

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Welcome to GreenSpotBlog.com

Jun 19, 2008

Green Marketing has become a popular term for many companies trying to promote themselves as green-friendly, or eco-friendly. My blog will look into the news stories from local and national media to s...

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Welcome to your source for advertising merchandise and promotion ideas!

Jun 12, 2008

  Eco Marketing Solutions takes an environmental and socially conscious approach to promotional products. Our carefully selected products are either biodegradable, organic, made from recycled o...

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